Apple Has Raised $65 Million for (Product) RED Fight Against AIDS

MacRumors · Sep 26, 2013, 02:54 PM

U2 singer Bono, who heads up the (Product) RED charity Apple has collaborated with since 2006, today announced (via TechCrunch) Apple has raised more than $65 million to fight AIDS in Africa.

Since it first debuted a special edition (Product) RED iPod nano in 2006, Apple has released a number of (RED) devices, including several iPod nanos and shuffles. The company has also produced a (RED) iPad Smart Cover, iPad mini Smart Cover, and an iPhone Bumper, along with a new (RED) iPhone 5s case. For every (RED) product bought, Apple donates a portion of the purchase price to the charity.

Quote:

(RED) works with companies like Apple to fight for an AIDS-free generation by 2015 by creating (PRODUCT) RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa.

(Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date.

Article Link: Apple Has Raised $65 Million for (Product) RED Fight Against AIDS

Bare · Sep 26, 2013, 02:56 PM

I haven't contributed yet, but I might have to with a case or cover for the iPad 5. That red is striking.

ghostface147 · Sep 26, 2013, 02:59 PM

Man I wish there was a (Product) RED version of the iPhone.

Acidsplat · Sep 26, 2013, 02:59 PM

A Product Red iPhone would be incredibly tempting, at least for me.

EDIT: Ghostface beat me to it!

HiRez · Sep 26, 2013, 03:00 PM

This is really cool, but what's with the random parentheses and capitalization in the name? Never understood that.

applesith · Sep 26, 2013, 03:00 PM

Red is my favorite color and I have purchased a few pieces here and there from Apple.

cclloyd · Sep 26, 2013, 03:01 PM

I thought the numbers would be much higher than that...

b11051973 · Sep 26, 2013, 03:02 PM

I have the red iPad mini cover and I'm getting the new red case for the iPhone delivered tomorrow. I don't think I've ever bought any other RED product from Apple.

BornAgainApple · Sep 26, 2013, 03:03 PM

Quote:

Originally Posted by ghostface147

Man I wish there was a (Product) RED version of the iPhone.

As do I. The iPhone 5C black on red would look awesome, but I don't think Apple is willing to fork over $55-$65 per phone for charity.

BigHonkingDeal · Sep 26, 2013, 03:03 PM

Quote:

Originally Posted by ghostface147

Man I wish there was a (Product) RED version of the iPhone.

There is.... of course iPhone 5c would be great too.

http://store.apple.com/us/product/MF...brown?fnode=47

VanillaCracker · Sep 26, 2013, 03:05 PM

Quote:

Originally Posted by BigHonkingDeal

There is....

http://store.apple.com/us/product/MF...brown?fnode=47

He said the iPhone, not the iPhone case. I'm assuming he means a red 5C. Which I also think would be fantastic. I was highly considering getting one of those until I realized all their colors were typical apple crap.

troop231 · Sep 26, 2013, 03:06 PM

Quote:

Originally Posted by ghostface147

Man I wish there was a (Product) RED version of the iPhone.

Indeed! An anodized red one would be superb!

neoelectronaut · Sep 26, 2013, 03:07 PM

All I wanted was a red iPhone 5c Apple.

carfac · Sep 26, 2013, 03:07 PM

while that sounds commendable and all, the whole product red thing seems somehow trendy rather than effective. i remember reading last year that pr spend 100 in advertising for every 20 it actually spends on aids prevention.

seems like there are better charities to get this work done than something that gives less than 20% to its end recipients...

But DAMN is that red sexy!

fjfjfjfj · Sep 26, 2013, 03:08 PM

I was prepared to say that the amount didn't seem like a lot given the size of Apple, but then when I saw that the total amount raised by the charity was just over $200MM, Apple is a considerable chunk. Good work to Apple and the people who purchase the (Red) products.

scrap104 · Sep 26, 2013, 03:10 PM

Quote:

Originally Posted by troop231

Indeed! An anodized red one would be superb!

Like this looks great.

troop231 · Sep 26, 2013, 03:12 PM

Quote:

Originally Posted by ghostface147

Man I wish there was a (Product) RED version of the iPhone.

Yep! But the glass would be red as well.

carfac · Sep 26, 2013, 03:22 PM

Quote:

Originally Posted by scrap104

Like this looks great.

The red is hot- the black at the top and bottom do NOT work!

Ugg · Sep 26, 2013, 03:22 PM

Quote:

Originally Posted by fjfjfjfj

I was prepared to say that the amount didn't seem like a lot given the size of Apple, but then when I saw that the total amount raised by the charity was just over $200MM, Apple is a considerable chunk. Good work to Apple and the people who purchase the (Red) products.

It's amazing that a third of the money has come from Apple. To the poster who stated that too much of the money goes to overhead, I a agree but awareness is a major result of Project Red. Also, aids rates are down substantially across the world.

fivedots · Sep 26, 2013, 03:22 PM

Heavily considering the red case for my black iPhone 5. I actually prefer my phone naked but am constantly drawn toward cases, if that makes any sense at all. And I'm a sucker for red and leather, though never in clothing.

Northgrove · Sep 26, 2013, 03:23 PM

Quote:

Originally Posted by VanillaCracker

He said the iPhone, not the iPhone case. I'm assuming he means a red 5C. Which I also think would be fantastic. I was highly considering getting one of those until I realized all their colors were typical apple crap.

I think they're worse than typical.

I like the iPod touch colors much more. Which interestingly enough also features a Product RED version. Go figure...

CrimsonKnight · Sep 26, 2013, 03:24 PM

Wow! How awesome is that! Really cool Apple!

bchery21 · Sep 26, 2013, 03:26 PM

Quote:

Originally Posted by BornAgainApple

Dude, put down the coffee.

Lol, I know right? He typed that whole novella in 7 mins

Slix · Sep 26, 2013, 03:26 PM

This is good, for Apple helping in the fight against AIDS. I have yet to purchase a PRODUCT (RED) device, but I plan to eventually.

BvizioN · Sep 26, 2013, 03:27 PM

Quote:

Originally Posted by BornAgainApple

Dude, put down the coffee.

I was really hopping no one was going to quote him/her. Got tired of scrolling and scrolling..... and scrolling....

Sep 26, 2013, 02:59 PM	#3
ghostface147 macrumors 65816 Join Date: May 2008	Man I wish there was a (Product) RED version of the iPhone.
	28

Sep 26, 2013, 03:00 PM	#5
HiRez macrumors 601 Join Date: Jan 2004 Location: Western US	This is really cool, but what's with the random parentheses and capitalization in the name? Never understood that. __________________ Go outside, the graphics are amazing!
	3

Sep 26, 2013, 03:01 PM	#7
cclloyd macrumors 65832 Join Date: Oct 2011 Location: Alpha Centauri A	I thought the numbers would be much higher than that... __________________ iPhone 5 Sprint w/ iOS 7.0 iPad mini w/ iOS 6.1.2 Jailbroken MacBook Pro Retina Early 2013 w/ OS X10.9
	11

Sep 26, 2013, 03:08 PM	#15
fjfjfjfj macrumors regular Join Date: Mar 2009 Location: New York, NY	I was prepared to say that the amount didn't seem like a lot given the size of Apple, but then when I saw that the total amount raised by the charity was just over $200MM, Apple is a considerable chunk. Good work to Apple and the people who purchase the (Red) products. __________________ 21.5" iMac (Late 2012) \| 13" MacBook Air \| 32GB 1st Gen iPad \| 16GB iPad Mini \| iPhone 5 on Verizon \| TV \| TV 3 \| Various iPods \|
	1

Sep 26, 2013, 03:24 PM	#22
CrimsonKnight macrumors member Join Date: Apr 2013 Location: Denver, CO	Wow! How awesome is that! Really cool Apple! __________________ Sprint iPhone 5S 32GB Gold \| MBP 2.2 i7 Quad Core, 4GB DDR2 Ram, 750 GB HDD.
	0

Sep 26, 2013, 02:56 PM	#2
Bare macrumors member Join Date: Jun 2008	I haven't contributed yet, but I might have to with a case or cover for the iPad 5. That red is striking.
	7

Sep 26, 2013, 02:59 PM	#4
Acidsplat macrumors regular Join Date: Aug 2011	A Product Red iPhone would be incredibly tempting, at least for me. EDIT: Ghostface beat me to it!
	5

Sep 26, 2013, 03:00 PM	#6
applesith macrumors 68000 Join Date: Jun 2007	Red is my favorite color and I have purchased a few pieces here and there from Apple.
	3

Sep 26, 2013, 03:02 PM	#8
b11051973 macrumors regular Join Date: Apr 2006	I have the red iPad mini cover and I'm getting the new red case for the iPhone delivered tomorrow. I don't think I've ever bought any other RED product from Apple.
	0

Sep 26, 2013, 03:07 PM	#13
neoelectronaut macrumors 68020 Join Date: Dec 2003 Location: Southeastern Louisiana	All I wanted was a red iPhone 5c Apple.
	2

Sep 26, 2013, 03:07 PM	#14
carfac macrumors 65816 Join Date: Feb 2006	while that sounds commendable and all, the whole product red thing seems somehow trendy rather than effective. i remember reading last year that pr spend 100 in advertising for every 20 it actually spends on aids prevention. seems like there are better charities to get this work done than something that gives less than 20% to its end recipients... But DAMN is that red sexy!
	3

Sep 26, 2013, 03:22 PM	#20
fivedots macrumors 6502a Join Date: Jun 2011	Heavily considering the red case for my black iPhone 5. I actually prefer my phone naked but am constantly drawn toward cases, if that makes any sense at all. And I'm a sucker for red and leather, though never in clothing.
	1

Sep 26, 2013, 03:26 PM	#24
Slix macrumors 6502 Join Date: Mar 2010	This is good, for Apple helping in the fight against AIDS. I have yet to purchase a PRODUCT (RED) device, but I plan to eventually. __________________ Looking for a small, close, friendly community where you can hang out, talk about Pokémon and anything, and have fun? Check out The 'Wag!
	1

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