I saw a new iPhone 5s TV ad during the Dallas Cowboys-Philadelphia Eagles game on FOX today. The ad was very similar to the iPhone 5c "Plastic Perfected" TV ad. I saw it being leaked on a website (http://www.geeky-gadgets.com/apple-iphone-5s-tv-advert-leaked-video-17-09-2013) back in September.
Here is the link to the ad:
http://www.youtube.com/watch?feature=player_embedded&v=DK5KmE7XH-8
Here is the link to the ad:
http://www.youtube.com/watch?feature=player_embedded&v=DK5KmE7XH-8