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Old Oct 23, 2013, 01:15 PM   #1
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Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos




Apple debuted a number of videos at its special event yesterday and it has now posted a number of them on YouTube.

Before introducing the company's newest iPads, Tim Cook ran this 'Life on iPad' spot "to celebrate our customer's creativity and genius in using their iPads." The two-minute film shows the iPad being used in a wide variety of different situations, including in a surgery suite, by musicians, firefighters, tourists, football players, and many more.

No Apple product launch would be complete without a Jony Ive-led video showcasing how much detail and thought went into the design of the new product, and the iPad Air is no exception. The videos are so iconic that they have been endlessly parodied in commercials and on late-night comedy shows.

Finally, the company produced a new television ad for the iPad Air in keeping with the theme from the keynote that the iPad can be used for a limitless variety of tasks. The ad, called 'Pencil', starts with a pencil on a desk, with a voiceover suggesting the ad is about that simple writing implement. At the end, the new iPad Air is revealed from behind it.
Quote:
It's an extremely simple tool, but also extremely powerful. It can be used to start a poem, or finish a symphony.

It has transformed the way we work, learn, create, share. It's used to illustrate things, solve things, and think of new things.

It's used by scientists and artists, scholars and students. It's been to classrooms, boardrooms, expeditions, even to space.

And we can't wait to see where you'll take it next. Introducing the thinner, lighter, more powerful iPad Air.
We've posted the last film, about the production process behind the Mac Pro, in a separate article that more closely examines the process.

[Update]: As pointed out by Mashable, the narrating voice of the "Pencil" TV ad for the iPad Air is none other than Breaking Bad star Bryan Cranston.

Article Link: Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos
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Old Oct 23, 2013, 01:17 PM   #2
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Is that Bryan Cranston's voice in the iPad commercial? Sure sounds a lot like him.
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Old Oct 23, 2013, 01:17 PM   #3
Xenc
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I like the pencil ad. It reminds me of the commercials Apple ran with the MacBook Air in an envelope.
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Old Oct 23, 2013, 01:18 PM   #4
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Lovely adverts, I particularly like the very last scene from the first advert where the guy is in a tent on the mountain, lovely shot
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Old Oct 23, 2013, 01:18 PM   #5
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Quote:
Originally Posted by Screwtape View Post
Is that Bryan Cranston's voice in the iPad commercial? Sure sounds a lot like him.
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Old Oct 23, 2013, 01:18 PM   #6
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Originally Posted by Screwtape View Post
Is that Bryan Cranston's voice in the iPad commercial? Sure sounds a lot like him.
Glad I'm not the only one that also noticed this.

Android tablets better tread lightly.
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Old Oct 23, 2013, 01:19 PM   #7
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This can only mean one thing,

Heisenberg is back.
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Old Oct 23, 2013, 01:19 PM   #8
Sodner
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Pretty amazing stuff.
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Old Oct 23, 2013, 01:20 PM   #9
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The pencil commercial is
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Old Oct 23, 2013, 01:22 PM   #10
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Apple getting back to where they need to be.
Making great products and creative commercials.
2013 has been a fantastic year for them, despite the inanity from the naysayers.
I have an ikling 2014 is going to be even better.
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Old Oct 23, 2013, 01:23 PM   #11
Meandmunch
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Pencil ad is brilliant. Simply brilliant.
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Old Oct 23, 2013, 01:23 PM   #12
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I'm walking into an Apple store with $500 demanding they sell me a pencil.
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Old Oct 23, 2013, 01:24 PM   #13
tann
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Absolutely love the advert!! My favourite one of the last few years for sure!
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Old Oct 23, 2013, 01:24 PM   #14
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Apple sells pencils?
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Old Oct 23, 2013, 01:24 PM   #15
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Ah! I thought it was Bryan Cranston, wasn't sure during the keynote. A great voice choice.
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Old Oct 23, 2013, 01:27 PM   #16
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I'm liking these 1:00 commercials rather than traditional :30 seconds. Might cost more, but they leave a longer lasting impact.
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Old Oct 23, 2013, 01:27 PM   #17
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I loved the pencil ad. Didn't expect the ending but the creativity behind it was brilliant.
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Old Oct 23, 2013, 01:28 PM   #18
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and the pencil always win, LOVE IT
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Old Oct 23, 2013, 01:28 PM   #19
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+ 1 for well done add
+ 9000 for Bryan Cranston's voice
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Old Oct 23, 2013, 01:28 PM   #20
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I'm liking them
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Old Oct 23, 2013, 01:29 PM   #21
Motawa
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Quote:
Originally Posted by Screwtape View Post
Is that Bryan Cranston's voice in the iPad commercial? Sure sounds a lot like him.
It's him, the new iPad Crystal Blue
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Old Oct 23, 2013, 01:30 PM   #22
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if I have to watch one more Jony Ive Scientology style head tilt brainwash video I'm going to have to throw up
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Old Oct 23, 2013, 01:33 PM   #23
Motawa
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if I have to watch one more Jony Ive Scientology style head tilt brainwash video I'm going to have to throw up
He is so annoying,,,
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Old Oct 23, 2013, 01:34 PM   #24
Jimrod
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Pencil ad is cool, iPad Air name is not. Especially when there is a smaller, ligher iPad available. I think "iPad" was a perfectly decent, gimmick-free name as it was.
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Old Oct 23, 2013, 01:35 PM   #25
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The pencil ad is very good, until they announce the iPad's name. Still think iPad Air is too cliché, even for Apple.

I love the background theme in this ad. Does anyone know where I can find similar music though?
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