|Oct 23, 2013, 01:15 PM||#1|
Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos
Apple debuted a number of videos at its special event yesterday and it has now posted a number of them on YouTube.
Before introducing the company's newest iPads, Tim Cook ran this 'Life on iPad' spot "to celebrate our customer's creativity and genius in using their iPads." The two-minute film shows the iPad being used in a wide variety of different situations, including in a surgery suite, by musicians, firefighters, tourists, football players, and many more.
No Apple product launch would be complete without a Jony Ive-led video showcasing how much detail and thought went into the design of the new product, and the iPad Air is no exception. The videos are so iconic that they have been endlessly parodied in commercials and on late-night comedy shows.
Finally, the company produced a new television ad for the iPad Air in keeping with the theme from the keynote that the iPad can be used for a limitless variety of tasks. The ad, called 'Pencil', starts with a pencil on a desk, with a voiceover suggesting the ad is about that simple writing implement. At the end, the new iPad Air is revealed from behind it.
[Update]: As pointed out by Mashable, the narrating voice of the "Pencil" TV ad for the iPad Air is none other than Breaking Bad star Bryan Cranston.
Article Link: Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos
|Oct 23, 2013, 01:18 PM||#6|
|Oct 23, 2013, 01:22 PM||#10|
Apple getting back to where they need to be.
Making great products and creative commercials.
2013 has been a fantastic year for them, despite the inanity from the naysayers.
I have an ikling 2014 is going to be even better.
|Oct 23, 2013, 01:35 PM||#25|
The pencil ad is very good, until they announce the iPad's name. Still think iPad Air is too cliché, even for Apple.
I love the background theme in this ad. Does anyone know where I can find similar music though?
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