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Old Oct 24, 2013, 02:38 PM   #1
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Apple Continues to Sell the iPad 2 Because Customers Are Still Buying It




Some observers may have wondered why Apple would continue to sell the iPad 2 for $399 after announcing the iPad Air and Retina iPad mini on Tuesday. The answer, according to new research from Consumer Intelligence Research Partners, is because customers are still buying the two-year old tablet.

The iPad 2 accounted for some 22 percent of iPad sales in the September quarter, down significantly from prior quarters, but it appears there is still more than enough demand for a cheaper, full-size iPad, particularly for the education sector.

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"Despite this quarter including back-to-school sales, the iPad 2, which accounted for a third of sales for the prior six months, seems to have started to show some age, after several strong quarters," said Josh Lowitz, Partner and Co-Founder of CIRP. "Yet, the iPad Mini continued its relative share in the past few quarters, as customers seem to continue to like it as a low-price tablet alternative."
The full-size iPad 4 remained the most popular iPad in the quarter, accounting for nearly half of total sales in the U.S., while CIRP says the iPad mini tallied about a third of sales.

Apple's new iPad lineup sees the older iPad mini starting at $299, the new Retina iPad mini and the full-size iPad 2 available for $399, and the new iPad air beginning at $499.

Article Link: Apple Continues to Sell the iPad 2 Because Customers Are Still Buying It
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Old Oct 24, 2013, 02:39 PM   #2
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why would they still buy it with the iPad 3 and 4 on the market ?
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Old Oct 24, 2013, 02:40 PM   #3
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Wouldn't people buy the iPad 4 at $399 too, though?

I guess profit margins are better on the 2!
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Old Oct 24, 2013, 02:40 PM   #4
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They're all clearly mad...
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Old Oct 24, 2013, 02:41 PM   #5
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well if you had the iPad 2 at this same discounted price and no other iPads for the last 2 years people will buy the (2) and this cycle will continue. Why not just say its more cheaper to build an iPad 2 then it is the 3 or 4.......
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Old Oct 24, 2013, 02:41 PM   #6
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That graph shows the iPad 4 selling quit well. This doesn't explain why they EOL'd it.
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Old Oct 24, 2013, 02:41 PM   #7
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Originally Posted by ZacNicholson View Post
why would they still buy it with the iPad 3 and 4 on the market ?
It's cheaper.

Simply put, they now have a lineup of 2 full size pads, and 2 mini pads. Each with a retina and non retina version. Pretty simple.
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Old Oct 24, 2013, 02:41 PM   #8
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Will the "iPad2" be renamed to "iPad Classic" when the next iteration comes out?
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Old Oct 24, 2013, 02:41 PM   #9
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Wow, the Minis are selling more than the full size iPad now. I prefer the Mini, but I didn't foresee those statistics.
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Old Oct 24, 2013, 02:41 PM   #10
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In other news: Some customers don't know the definition of refurbished.

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Old Oct 24, 2013, 02:42 PM   #11
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Of course apple will still sell the iPad 2. People will refuse to pay that much for an old slow tablet with low-res screen and will buy the Air.

It's the same thing with the 5c. Why buy an iphone 5 with a plastic case when you can buy the 5s for just $100 more.
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Old Oct 24, 2013, 02:43 PM   #12
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No body should be paying $400 for a two and a half year old tablet. Especially when at the same price you could purchase a newly released Retina iPad Mini.
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Old Oct 24, 2013, 02:43 PM   #13
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It also looks like any device that uses the "X" version is being phased out.
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Old Oct 24, 2013, 02:43 PM   #14
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Originally Posted by Peace View Post
That graph shows the iPad 4 selling quit well. This doesn't explain why they EOL'd it.
It's been replaced by the iPad air. Why is that confusing? They can't make it for any cheaper because it's a retina. Maybe a little, so why would you have the iPad 4 be just barely cheaper than the air, and possibly undermining air sales?
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Old Oct 24, 2013, 02:44 PM   #15
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Interesting

It is funny that they would post this, I literally said this last night when I saw the keynote. I have an iPad 2 and I think it's nothing short of ancient. It has a hard time keeping up with my typing. It does make you wonder why people would go for something like an old iPad 2 when the Mini with the retina display and that quad core, 64 bit monster of a cpu inside it is the same price.
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Old Oct 24, 2013, 02:44 PM   #16
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Selling the iPad 2 also ensures that apps which are fully compatible and optimised for the iPad Mini 1's chipset continue to be made for the time being.
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Old Oct 24, 2013, 02:44 PM   #17
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Originally Posted by YeahBuddy View Post
No body should be paying $400 for a two and a half year old tablet. Especially when at the same price you could purchase a newly released Retina iPad Mini.
It's bigger than the mini. Some people don't see as well as you. They need stuff bigger. And the retina doesn't do much good if you don't see so well. :P
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Old Oct 24, 2013, 02:45 PM   #18
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I would've sworn they were discontinuing...
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Old Oct 24, 2013, 02:45 PM   #19
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Quote:
Originally Posted by bretm View Post
It's been replaced by the iPad air. Why is that confusing? They can't make it for any cheaper because it's a retina. Maybe a little, so why would you have the iPad 4 be just barely cheaper than the air, and possibly undermining air sales?
The iPad 2 was replaced by the iPad 3 etc..

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Old Oct 24, 2013, 02:45 PM   #20
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Selling the iPad 2 to regular customers is a fail. If they still want to keep it around for educational purposes, they should make a specific model with no cameras and a lower price point for institutions and not have it be available to purchase by regular customers. Just like the educational iMac.
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Old Oct 24, 2013, 02:46 PM   #21
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Many people can't really tell the difference between retina and non-retina screens. I can tell with my full size iPad 1 where the screen is clearly inferior to the one on my iPad mini even though they're the same number of pixels. The higher density and better design of the screen on the mini makes it look better than the iPad 1. Next to the iPad 2, not so much. I still think the mini screen is better than the 2 but it isn't so marked. Put both next to a retina screen and there is a difference yes, but many people don't really care. People who bought an iPad 2 when it came out have had a good deal though because it looks like it will be getting iOS 8 which is a hell of a run given that the iPad 1 ran out at iOS 5.

I'm intrigued to see the iPad mini retina but my eyes are ageing and I have trouble telling the difference between my iPad mini and iPhone 4 screen. Younger eyes would likely have no trouble but to me the mini screen is pretty good and makes the mini the budget choice even against the iPad 2 although some would still prefer the extra size. My 70+ year old mother-in-law has an iPad 2 which works well for her.
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Old Oct 24, 2013, 02:46 PM   #22
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Quote:
Originally Posted by JOHONDAR View Post
It is funny that they would post this, I literally said this last night when I saw the keynote. I have an iPad 2 and I think it's nothing short of ancient. It has a hard time keeping up with my typing. It does make you wonder why people would go for something like an old iPad 2 when the Mini with the retina display and that quad core, 64 bit monster of a cpu inside it is the same price.
Size matters. But they should update the processor in the iPad 2 if they're going to keep selling it. But then what would they call it? iPad 2.5?
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Old Oct 24, 2013, 02:46 PM   #23
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My mother and aunt bought my other aunt an iPad for her 65th birthday. When I saw it I was shocked to see it was an iPad 2.

But realistically it makes sense. She's never going to play a game on it, the print is perfectly legible for her iBooks, web browsing and email use. Why pay an extra $100 (or whatever the price difference is) for features the end user will never notice or take advantage of.

Some people buy lowest-end 11" MacBook Airs. Some buy loaded 15" Macbook Pros.
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Old Oct 24, 2013, 02:47 PM   #24
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The iPad 2 is a great tablet, and it matches the specs of many of Apple's other devices:

A5 / 512 MB:

iPhone 4S
iPod touch (5th generation)
iPad mini (1st generation)
iPad 2
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Old Oct 24, 2013, 02:50 PM   #25
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Quote:
Originally Posted by Xenomorph View Post
The iPad 2 is a great tablet, and it matches the specs of many of Apple's other devices:

A5 / 512 MB:

iPhone 4S
iPod touch (5th generation)
iPad mini (1st generation)
iPad 2
but it will probably be dropped by iOS 8 so it doesnt really make much sense to get it in the long run
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