Hi everyone,
Not sure if there is an interest on this subject but here goes.
I have been interested in technology for quite a while and it seems that the TV industry is on its knees. I used to work in TV sales and can only say the market is dreadful.
Here in Sweden there are stores which sell TV's at a loss. They are more interested in selling the customer add ons to make some money. There is a chain here called 'ElGiganten' who are happy making money on the small things like hard drives, memory sticks, covers etc.. Selling TV's just brings people in the stores. Whats worse is that the high end TV market is suffering as well because of this. Especially HI-FI shops which can't compete with these huge chain stores ('why should I pay 3000 when I can get same size of tv for 1500? is the usual question these shops get). They give the customer their time, expertise, and solutions to the customer and the customer in turn takes this info and goes to 'ElGiganten' and gets the TV or solution they want 15-20% cheaper.
I know as I had honest customers who told me this because they felt guilty. End of the day people want to save money, even if it means saving 30 Euros on a TV. It breaks my heart as our shop has now closed and people are now getting advise on their next TV from inexperienced, minimun salary individuals. You know, the ones just interested in making money and not selling what is best for the customer.
What a shame really. Any thoughts??
regards
Apple enthusiast
Not sure if there is an interest on this subject but here goes.
I have been interested in technology for quite a while and it seems that the TV industry is on its knees. I used to work in TV sales and can only say the market is dreadful.
Here in Sweden there are stores which sell TV's at a loss. They are more interested in selling the customer add ons to make some money. There is a chain here called 'ElGiganten' who are happy making money on the small things like hard drives, memory sticks, covers etc.. Selling TV's just brings people in the stores. Whats worse is that the high end TV market is suffering as well because of this. Especially HI-FI shops which can't compete with these huge chain stores ('why should I pay 3000 when I can get same size of tv for 1500? is the usual question these shops get). They give the customer their time, expertise, and solutions to the customer and the customer in turn takes this info and goes to 'ElGiganten' and gets the TV or solution they want 15-20% cheaper.
I know as I had honest customers who told me this because they felt guilty. End of the day people want to save money, even if it means saving 30 Euros on a TV. It breaks my heart as our shop has now closed and people are now getting advise on their next TV from inexperienced, minimun salary individuals. You know, the ones just interested in making money and not selling what is best for the customer.
What a shame really. Any thoughts??
regards
Apple enthusiast