MTV and Microsoft Music Store in 2006

MacRumors · Dec 14, 2005, 07:51 AM

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ZDNet reports that MTV may finally be ready to launch their online music store to compete against iTunes.

MTV first announced plans for a music store back in 2003, not long after Apple's iTunes launch. MTV appears to have partnered with Microsoft to offer their music store which is expected to offer subscription-based sales as well as individual song sales.

According to Macworld.co.uk, the new service, called "Urge", will reportedly be heavily promoted across MTV's broadcast channels (MTV, VH1, CMT) and also integrated into future versions of Windows Media Player. Flexible song pricing is also expected, which has long been a point of contention between music labels and Steve Jobs.

Chundles · Dec 14, 2005, 07:55 AM

Can't be played on the most popular music player on Earth = waste of time.

rxse7en · Dec 14, 2005, 08:05 AM

MTV has music? I thought they gave that up in the 80s. Now if they offered clips of Martha Quinn gyrating to The Tubes they might be on to something.

KrysBaz · Dec 14, 2005, 08:06 AM

That we won't be getting MTV shows for dowload from the ITMS, or is this just a last dich attempt to get a hook in the dowload business from MTV?

Or are the two arms of MTV going to offer different service to different porviders, I wonder which horse will win??

bwintx · Dec 14, 2005, 08:12 AM

Quote:

Originally Posted by Chundles

Can't be played on the most popular music player on Earth = waste of time.

Yep, it's amazing to see what can happen when a business decision is powered by under-the-table $$ rather than common sense.

Porchland · Dec 14, 2005, 08:16 AM

Cool, so now I'll be able to download my favorite songs and listen to them on an MP3 player; it's amazing no one thought of it sooner.

shadowmoses · Dec 14, 2005, 08:17 AM

Seems like the Big M$ are trying anything they can to emulate iTunes success with the music store, but as was mentioned earlier if the mu$ic doesnt play on iPods it will flop

Shadow

TheMasin9 · Dec 14, 2005, 08:18 AM

when is microsoft going to realize that apple beat them to something (besides the first consumer computer, and gui,......). Why cant they just come to thier senses(if they have any) and let the ipod roll, hey at least steve made it compatable with windoze. and one question, cant you convert wma into mp3 somehow if not via itunes itself?

danielsan26 · Dec 14, 2005, 08:19 AM

Well, we'll get a perfect example of what will happen when things are done EXACTLY how the record companies want it. My personal predictions?

1) MAYBE $0.98 singles for REO Speedwagon and STYX, but if you want the latest Lindsey Lohan toilet scrapings it'll be $4.99 for the single. But you won't care because MTV told you to buy it.

2) Perhaps URGE will run as root, constantly seeking out copyright violations. Don't think of it as a security nightmare, think of it as guaranteed job security. Hey, if things run TOO smoothly we all know what happens to the techie.....Besides, MTV runs as root in most teenie-boppers' brains, why shouldn't it have the same authority in their computers? System resources? that's flabber-gabber! (to quote travelocity)

3) Maybe you'll be able to buy a subscription AND your music! That way, you'll get all the joys of music ownership along with the sense of belonging to something bigger than yourself! Except once you disassociate yourself from that something perhaps your music won't play anymore.....If you're really nice they'll probably let you pay per play as well! They do it with radio why not here??? Oh wait....except its backwards.....

All told, it'll be interesting to see how many broke teenagers with a habit p2p networks can't satisfy will give up their valuable addiction money (Notice that no drug dealers have a "subscription based" plan...maybe they know something Napster doesn't...

) in order to legitimately digest MTV's regurgitations.

Anybody have anything to add to the list?

iMeowbot · Dec 14, 2005, 08:30 AM

Quote:

Originally Posted by KrysBaz

That we won't be getting MTV shows for dowload from the ITMS, or is this just a last dich attempt to get a hook in the dowload business from MTV?

It's hard to say. Urge isn't supposed to be quite a straightforward download service, but more of an interactive community type of thing tied into the TV networks. Their plan seems to be to avoid competing with the iTMS/iPod by wandering off into a different direction. IOW, MySpace is more of a target than Apple.

xnu · Dec 14, 2005, 08:32 AM

Sing along..... "iTunes killed the Video Channel..." History repeats itself and where are The Buggles?

CrazyWingman · Dec 14, 2005, 08:32 AM

Quote:

Originally Posted by danielsan26

Anybody have anything to add to the list?

Yes, forced watching of advertisements. Login, watch ad, switch genres, watch ad, find artist, watch ad, buy album, watch ads until downloads complete, play song, find 5 seconds of ad as first bit of the track.

Maybe I've gone a bit overboard, but I have no doubt that there will be [modal] ads, and they will not have skip buttons.

kenzbud · Dec 14, 2005, 08:34 AM

Quote:

Originally Posted by TheMasin9

when is microsoft going to realize that apple beat them to something (besides the first consumer computer, and gui,......). Why cant they just come to thier senses(if they have any) and let the ipod roll, hey at least steve made it compatable with windoze. and one question, cant you convert wma into mp3 somehow if not via itunes itself?

EasyWMA

Chundles · Dec 14, 2005, 08:38 AM

Quote:

Originally Posted by TheMasin9

when is microsoft going to realize that apple beat them to something (besides the first consumer computer, and gui,......). Why cant they just come to thier senses(if they have any) and let the ipod roll, hey at least steve made it compatable with windoze. and one question, cant you convert wma into mp3 somehow if not via itunes itself?

iTunes will do it but only on PC's and only if they aren't DRM'd. I reckon with MTV and MS involved these things will be DRM'd to the hilt.

Sorry guys, I don't know or have seen anybody using an mp3 player other than an iPod since about 2001 when a mate of mine had a 32MB Rio. They're going to need to make other players seem more attractive than an iPod to succeed and so long as manufacturers continue to focus on more useless features and clunky interfaces/designs over ease of use and overall experience there is no chance of this happening.

Trust me, I want to see a portable music player that will really challenge the iPod's dominance just to make sure Apple keeps on it's toes but I don't see it happening yet.

Kelmon · Dec 14, 2005, 08:41 AM

I can see the point of this for non-iPod MP3 players but beyond this the news has no relevance to anyone else. To be honest, I'd be quite happy if no one mentioned the subject since Microsoft and MTV should be quite embarrassed at this announcement. It's unlikely to offer more than iTunes and lots of marketing is unlikely to sway the public who has already voted with their wallets.

Move along, there's nothing to see here...

rosalindavenue · Dec 14, 2005, 08:49 AM

Wow-- once again, Microsoft is belatedly trying to do something it should have done in 2002, and promising that it will happen in 2006. Just like their operating system. And as for MTV? Please. Maybe they will offer podcasts (or WMA-casts, I suppose) of the Jessica and Nick divorce proceedings, or of roommate arguments from "Real World XXIV, Des Moines." This one will flop like a dead fish on concrete.

snkTab · Dec 14, 2005, 08:49 AM

As expected. MTV is 'THE' sellout company.

macFanDave · Dec 14, 2005, 08:51 AM

As I read this story, I seem to be hearing, "Duh, duh, duh, Another One Bites the Dust. . .and another one gone, and another one gone, another one bites the dust."

It turns out it was all in my psychically-gifted head!

mkrishnan · Dec 14, 2005, 08:51 AM

Yeah, music seems like a really strange new market for MTV to stretch out into. I wonder what they're thinking.

Randall · Dec 14, 2005, 08:53 AM

I wonder if it will be DRM'd... or rootkited.

angelwatt · Dec 14, 2005, 09:01 AM

Quote:

Originally Posted by rxse7en

MTV has music? I thought they gave that up in the 80s. Now if they offered clips of Martha Quinn gyrating to The Tubes they might be on to something.

Exactly what I was thinking, I haven't seen music on MTV in a good decade. That's why I don't watch it anymore.

devman · Dec 14, 2005, 09:01 AM

Quote:

Originally Posted by Kelmon

I can see the point of this for non-iPod MP3 players but beyond this the news has no relevance to anyone else. To be honest, I'd be quite happy if no one mentioned the subject since Microsoft and MTV should be quite embarrassed at this announcement. It's unlikely to offer more than iTunes and lots of marketing is unlikely to sway the public who has already voted with their wallets.

Move along, there's nothing to see here...

I agree. This can't succeed as long as the iPod is the dominant playback device; and I don't see that changing anytime soon.

Photorun · Dec 14, 2005, 09:02 AM

MTV is about as relevant to music as bicycle to a fish. They're type of "music" is the upper 1% of the (cough cough) "hits" (i.e. Lindsey Lowhore, Anvil Latrine, Jessica Spears, and other talentless spoiled rich b*tch from good homes) and basically whichever big sleazy record company threw gobs of dough their way to play their craptacular music aimed straignt at 12-17 year old girls... which, that's their demographic. Not REAL music listeners or aficionados. This music service is aimed at a clueless segment by a even less clueless not-even-relevant anymore horrid cable channel and a big bully crybaby devoid of creativity and good coding.

Move along, nothing to see here.

hkhaskell · Dec 14, 2005, 09:14 AM

I'm a product of the 80's so I remember when MTV used to play rock videos.

After years of producing really bad television, they have finally completely lost their minds. Now THIS is going to be entertaining!

Microsoft is hoping to get market share by borrowing some of MTV's coolness. The problem is that MTV hasn't been cool for a long time. Microsoft is already every bit as cool as MTV.

Can't wait to see how this goes down!

Stella · Dec 14, 2005, 09:15 AM

Macs won't be able to use it. Oh well.

Quote:

Originally Posted by Chundles

Can't be played on the most popular music player on Earth = waste of time.

You can blame that on Apple, of course, most people *here* won't.

Dec 14, 2005, 07:51 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	MTV and Microsoft Music Store in 2006 http://www.macrumors.com/images/macrumorsthreadlogo.gif ZDNet reports that MTV may finally be ready to launch their online music store to compete against iTunes. MTV first announced plans for a music store back in 2003, not long after Apple's iTunes launch. MTV appears to have partnered with Microsoft to offer their music store which is expected to offer subscription-based sales as well as individual song sales. According to Macworld.co.uk, the new service, called "Urge", will reportedly be heavily promoted across MTV's broadcast channels (MTV, VH1, CMT) and also integrated into future versions of Windows Media Player. Flexible song pricing is also expected, which has long been a point of contention between music labels and Steve Jobs.

Dec 14, 2005, 07:55 AM	#2
Chundles macrumors Demi-God Join Date: Jul 2005 Location: The Gong, Australia	Can't be played on the most popular music player on Earth = waste of time. __________________ This is going straight to the Pool Room

Dec 14, 2005, 08:06 AM	#4
KrysBaz macrumors member Join Date: Sep 2004 Location: Wokingham UK	Does this mean... That we won't be getting MTV shows for dowload from the ITMS, or is this just a last dich attempt to get a hook in the dowload business from MTV? Or are the two arms of MTV going to offer different service to different porviders, I wonder which horse will win?? __________________ We’re caught in a trap I can’t walk out; Because I love you too much baby Why can’t you see; What you’re doing to me; When you don’t believe a word I say? We can’t go on together; With suspicious minds; And we can’t build our dreams; On suspicious minds

Dec 14, 2005, 08:16 AM	#6
Porchland macrumors 6502a Join Date: Apr 2004 Location: Georgia	Cool, so now I'll be able to download my favorite songs and listen to them on an MP3 player; it's amazing no one thought of it sooner. __________________ * 17-inch PowerBook, 1.5 GHz G4, OS X 10.5.4 * 2 GB iPod nano silver with Nike+ (his) * 1 GB iPod shuffle pink (hers) Yes we can!

Dec 14, 2005, 08:17 AM	#7
shadowmoses macrumors 68000 Join Date: Mar 2005	Seems like the Big M$ are trying anything they can to emulate iTunes success with the music store, but as was mentioned earlier if the mu$ic doesnt play on iPods it will flop Shadow __________________ UniBody MacBook Pro iPhone 3G Zen to Fitness

Dec 14, 2005, 08:05 AM	#3
rxse7en macrumors 6502 Join Date: Mar 2005 Location: Jacksonville, FL	MTV has music? I thought they gave that up in the 80s. Now if they offered clips of Martha Quinn gyrating to The Tubes they might be on to something.

Dec 14, 2005, 08:18 AM	#8
TheMasin9 macrumors 6502a Join Date: Dec 2004 Location: Wright State University	mtv and microsoft when is microsoft going to realize that apple beat them to something (besides the first consumer computer, and gui,......). Why cant they just come to thier senses(if they have any) and let the ipod roll, hey at least steve made it compatable with windoze. and one question, cant you convert wma into mp3 somehow if not via itunes itself?

Dec 14, 2005, 08:19 AM	#9
danielsan26 macrumors regular Join Date: Oct 2004 Location: Houston, TX	Well, we'll get a perfect example of what will happen when things are done EXACTLY how the record companies want it. My personal predictions? 1) MAYBE $0.98 singles for REO Speedwagon and STYX, but if you want the latest Lindsey Lohan toilet scrapings it'll be $4.99 for the single. But you won't care because MTV told you to buy it. 2) Perhaps URGE will run as root, constantly seeking out copyright violations. Don't think of it as a security nightmare, think of it as guaranteed job security. Hey, if things run TOO smoothly we all know what happens to the techie.....Besides, MTV runs as root in most teenie-boppers' brains, why shouldn't it have the same authority in their computers? System resources? that's flabber-gabber! (to quote travelocity) 3) Maybe you'll be able to buy a subscription AND your music! That way, you'll get all the joys of music ownership along with the sense of belonging to something bigger than yourself! Except once you disassociate yourself from that something perhaps your music won't play anymore.....If you're really nice they'll probably let you pay per play as well! They do it with radio why not here??? Oh wait....except its backwards..... All told, it'll be interesting to see how many broke teenagers with a habit p2p networks can't satisfy will give up their valuable addiction money (Notice that no drug dealers have a "subscription based" plan...maybe they know something Napster doesn't...) in order to legitimately digest MTV's regurgitations. Anybody have anything to add to the list? __________________ 15" 2.33 C2D MBP

Dec 14, 2005, 08:32 AM	#11
xnu macrumors member Join Date: Jul 2004	Sing along..... "iTunes killed the Video Channel..." History repeats itself and where are The Buggles?

Dec 14, 2005, 08:41 AM	#15
Kelmon macrumors 6502a Join Date: Mar 2005 Location: Belgium	I can see the point of this for non-iPod MP3 players but beyond this the news has no relevance to anyone else. To be honest, I'd be quite happy if no one mentioned the subject since Microsoft and MTV should be quite embarrassed at this announcement. It's unlikely to offer more than iTunes and lots of marketing is unlikely to sway the public who has already voted with their wallets. Move along, there's nothing to see here...

Dec 14, 2005, 08:49 AM	#16
rosalindavenue macrumors 6502a Join Date: Dec 2003 Location: USA	Wow-- once again, Microsoft is belatedly trying to do something it should have done in 2002, and promising that it will happen in 2006. Just like their operating system. And as for MTV? Please. Maybe they will offer podcasts (or WMA-casts, I suppose) of the Jessica and Nick divorce proceedings, or of roommate arguments from "Real World XXIV, Des Moines." This one will flop like a dead fish on concrete. __________________ “It is difficult to get a man to understand something when his salary depends on his not understanding it.” -- Upton Sinclair.

Dec 14, 2005, 08:49 AM	#17
snkTab macrumors 6502a Join Date: Nov 2004 Location: Cincinnati, OH	As expected. MTV is 'THE' sellout company.

Dec 14, 2005, 08:51 AM	#18
macFanDave macrumors 6502a Join Date: Apr 2003	Why do I hear Queen in the background? As I read this story, I seem to be hearing, "Duh, duh, duh, Another One Bites the Dust. . .and another one gone, and another one gone, another one bites the dust." It turns out it was all in my psychically-gifted head!

Dec 14, 2005, 08:51 AM	#19
mkrishnan Demi-God (Moderator) Join Date: Jan 2004 Location: Grand Rapids, MI, USA	Yeah, music seems like a really strange new market for MTV to stretch out into. I wonder what they're thinking. __________________ Mohan

Dec 14, 2005, 08:53 AM	#20
Randall macrumors 6502a Join Date: Dec 2005 Location: Norwood, MA	I wonder if it will be DRM'd... or rootkited.

Dec 14, 2005, 09:02 AM	#23
Photorun Banned Join Date: Sep 2003 Location: NYC	MTV is about as relevant to music as bicycle to a fish. They're type of "music" is the upper 1% of the (cough cough) "hits" (i.e. Lindsey Lowhore, Anvil Latrine, Jessica Spears, and other talentless spoiled rich b*tch from good homes) and basically whichever big sleazy record company threw gobs of dough their way to play their craptacular music aimed straignt at 12-17 year old girls... which, that's their demographic. Not REAL music listeners or aficionados. This music service is aimed at a clueless segment by a even less clueless not-even-relevant anymore horrid cable channel and a big bully crybaby devoid of creativity and good coding. Move along, nothing to see here.

Dec 14, 2005, 09:14 AM	#24
hkhaskell macrumors newbie Join Date: Jun 2003 Location: Mauldin, SC	This is great! I'm a product of the 80's so I remember when MTV used to play rock videos. After years of producing really bad television, they have finally completely lost their minds. Now THIS is going to be entertaining! Microsoft is hoping to get market share by borrowing some of MTV's coolness. The problem is that MTV hasn't been cool for a long time. Microsoft is already every bit as cool as MTV. Can't wait to see how this goes down! __________________ If you say nothing, people question your intelligence. As soon as you open your mouth, you have removed all doubt.

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