Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Dec 2, 2013, 08:36 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
iPhone 5c Broadens Apple's Customer Base, but Android Continues to Lead in Smartphones




Research firm Kantar Worldpanel has released a new report (via TechCrunch) highlighting global smartphone sales over the August-October period, finding that Apple's market share in most regions is unsurprisingly now higher when compared to the months leading up to the release of the iPhone 5s and iPhone 5c. Apple's share is, however, lower when compared to the prior-year period with the iPhone 5 launch.

Quote:
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: "In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple's share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to 'full' releases than incremental improvements such as the 5S and 5C.
Apple's total market share in the U.S. hit 52.8% during October, with the report attributing the overall growth during the 12-week timeframe to the appeal of the cheaper iPhone 5c and noting that half of all iPhone 5c owners had switched from competiting brands:
Quote:
"The cheaper 5C appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model."
While the iPhone continues to enjoy strong market share in the U.S., it also continues to face challenges in mainland Europe and China, where Android's market share is around 70% or even higher in many countries. Apple has, however, had more success in Japan, where the addition of NTT DoCoMo as a carrier partner helped the iPhone garner 76% of the market in October and 61.1% for the broader August-October period.

Article Link: iPhone 5c Broadens Apple's Customer Base, but Android Continues to Lead in Smartphones
MacRumors is offline   0 Reply With Quote
Old Dec 2, 2013, 08:38 AM   #2
JaySoul
macrumors 6502a
 
Join Date: Jan 2008
The strategy outside of the USA needs work, Apple.

Try reading MacRumors once in a while, we have all the answers.
JaySoul is offline   13 Reply With Quote
Old Dec 2, 2013, 08:38 AM   #3
PinkyMacGodess
macrumors 68000
 
PinkyMacGodess's Avatar
 
Join Date: Mar 2007
Location: Midwest America.
Android leads because there are more different models from more different companies, which has the big negative of creating a fragmented user base.
PinkyMacGodess is offline   10 Reply With Quote
Old Dec 2, 2013, 08:41 AM   #4
Col Ronson
macrumors 6502a
 
Join Date: Aug 2008
Quote:
Originally Posted by PinkyMacGodess View Post
Android leads because there are more different models from more different companies, which has the big negative of creating a fragmented user base.
Basically. When you have 50 android phones and 3 iPhones, there will always be more androids out there.

Looks like the 5C set out to do exactly what apple wanted.
__________________
15" Macbook Pro Retina | 2.7Ghz | 512GB SSD | 16GB RAM | iPhone 5S 32GB | Retina iPad Mini 64GB Cellular
Col Ronson is offline   5 Reply With Quote
Old Dec 2, 2013, 08:41 AM   #5
johncrab
macrumors 6502
 
Join Date: Aug 2011
Location: Scottsdale, AZ
The best life lesson I ever learned from life in America is never to be #1 at anything. The only thing Americans hate more than a loser is a winner. The top guy is always the target. It's better to slide in at #2 and not have to deal with all of the shells that are aimed at #1. Then you can get something done!
johncrab is offline   4 Reply With Quote
Old Dec 2, 2013, 08:42 AM   #6
Island Dog
macrumors 6502a
 
Island Dog's Avatar
 
Join Date: Sep 2005
Location: St. Cloud, FL.
Android is like the generic mobile OS, so it's no surprise the numbers are high.
__________________
www.theappnews.com
Island Dog is offline   5 Reply With Quote
Old Dec 2, 2013, 08:42 AM   #7
FrizzleFryBen
macrumors 6502
 
Join Date: Dec 2009
Location: Charlotte, NC
Quote:
Originally Posted by PinkyMacGodess View Post
Android leads because there are more different models from more different companies, which has the big negative of creating a fragmented user base.
Exactly! There's also price point. In the US you can pick up an Android for free or near it (on contract). I really can't speak to price point in other countries paying non-subsidized prices.
FrizzleFryBen is offline   1 Reply With Quote
Old Dec 2, 2013, 08:43 AM   #8
Rogifan
macrumors 604
 
Rogifan's Avatar
 
Join Date: Nov 2011
More market share nonsense not based on actual sales figures from anyone. I hope MR also runs these stories:

http://blogs.wsj.com/cio/2013/11/29/...ersus-android/

http://www.forbes.com/sites/chuckjon...on-line-sales/
__________________
"Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views." - William F. Buckley, Jr.
Rogifan is online now   5 Reply With Quote
Old Dec 2, 2013, 08:45 AM   #9
avionicsman
macrumors member
 
Join Date: Jan 2009
Location: Canuck Land!!
iphone vs ........

Quote:
Originally Posted by PinkyMacGodess View Post
Android leads because there are more different models from more different companies, which has the big negative of creating a fragmented user base.
Exactly!! I am getting so tired of the ios (iphone) vs android (LG Samsung et all) stat. Lets see a recent stat of iPhone vs hardware.
__________________
20" Alum iMac 2.66Ghz, 2 TV's, Time Capsule, Mac Air, Wife, 2 kids, 2 Shiny iPhone 5's and the almighty iPad 2 and the improved 3!!
avionicsman is offline   3 Reply With Quote
Old Dec 2, 2013, 08:46 AM   #10
Merkie
macrumors 65816
 
Join Date: Oct 2008
These numbers are becoming increasingly clouded. A few years ago market share might have held some value, but that is not the case anymore. Almost every phone runs Android, it won't be long before my water boiler will run Android. Basically the only thing these numbers say is that for every 4 Android devices, 1 iOS device is sold (ratio may vary across countries). But is that good? Bad? Should Apple be worried? That's something that is absolutely impossible to say.

I bet Toyota sells a lot more cars than Ferrari. I highly doubt Ferrari cares how much cars Toyota are selling. That's basically the analogy going on here. A lot of these people weren't going to purchase an iOS device anyways (assumption). Toyota sales don't imply a loss of Ferrari sales. Android sales don't imply a loss of iOS sales.
Quote:
Originally Posted by Rogifan View Post
More market share nonsense not based on actual sales figures from anyone. I hope MR also runs these stories:

http://blogs.wsj.com/cio/2013/11/29/...ersus-android/

http://www.forbes.com/sites/chuckjon...on-line-sales/
Who cares, actual sales market share won't make these numbers any less irrelevant than they already are. You're not seeing things clearly by worring about these insigifnicant details.
Merkie is offline   4 Reply With Quote
Old Dec 2, 2013, 08:46 AM   #11
FrizzleFryBen
macrumors 6502
 
Join Date: Dec 2009
Location: Charlotte, NC
Quote:
Originally Posted by johncrab View Post
The best life lesson I ever learned from life in America is never to be #1 at anything. The only thing Americans hate more than a loser is a winner. The top guy is always the target. It's better to slide in at #2 and not have to deal with all of the shells that are aimed at #1. Then you can get something done!
Martha Stewart could have used that advice before she went to jail while investment bankers walked away with billions from defrauding investors.

It's anecdotal proof that being the best at crafts will bite you in the ass one day.
FrizzleFryBen is offline   0 Reply With Quote
Old Dec 2, 2013, 08:46 AM   #12
yinz
macrumors 6502a
 
Join Date: Apr 2012
So it worked! Congratulations Apple!
yinz is offline   0 Reply With Quote
Old Dec 2, 2013, 08:51 AM   #13
goodcow
macrumors 6502a
 
Join Date: Aug 2007
Quote:
Originally Posted by JaySoul View Post
The strategy outside of the USA needs work, Apple.
iOS devices are priced at least double that of their Android competitors. In the US, this price difference is masked by carrier subsidies, which aren't given in Europe.

Either Apple can come down significantly on price to compete in volume, or they can continue to let iOS marketshare dwindle away and be happy being a premium brand. It's Mac vs. Windows again.
__________________
MacPro (4,1): 2 x 2.26GHz Quad-Core, 12GB RAM, 640GB HD, 3x750GB WD Black (RAID-0), Drobo (4x1TB), DroboPro (8x2TB), BlackMagic Intensity Pro
iPhone 5, Apple TV (3rd gen.), Time Capsule (500GB)
goodcow is offline   12 Reply With Quote
Old Dec 2, 2013, 08:52 AM   #14
MacVista
macrumors regular
 
Join Date: Jun 2007
$550, $650, $750 price points can't compete with a $200 Android with an SD card slot.
MacVista is offline   9 Reply With Quote
Old Dec 2, 2013, 08:53 AM   #15
AppleScruff1
macrumors 603
 
AppleScruff1's Avatar
 
Join Date: Feb 2011
How many iPhone 5C's were sold?
AppleScruff1 is offline   1 Reply With Quote
Old Dec 2, 2013, 08:54 AM   #16
aloshka
macrumors 6502a
 
Join Date: Aug 2009
49k is considered low income?
aloshka is offline   5 Reply With Quote
Old Dec 2, 2013, 08:54 AM   #17
tmoerel
macrumors 6502
 
Join Date: Jan 2008
Quote:
Originally Posted by goodcow View Post
iOS devices are priced at least double that of their Android competitors. In the US, this price difference is masked by carrier subsidies, which aren't given in Europe.
Wrong.......there are carrier subsidies in many European countries. Please inform yourself before making bold statements!
tmoerel is offline   3 Reply With Quote
Old Dec 2, 2013, 08:54 AM   #18
typeadam
macrumors Demi-God
 
Join Date: May 2010
Location: 10016
Wow BlackBerry...what has become of you...
__________________
iheartmy iPhone, iPads, & Mac Pro. iLOATHEFinder!
typeadam is offline   1 Reply With Quote
Old Dec 2, 2013, 08:55 AM   #19
Weerez935
macrumors regular
 
Join Date: Dec 2012
It's because they make cheap off-contract phones. I would love to see a market share comparison of high end android phones (in iPhone price range) with the iPhone.

This is like comparing Hyundai, Honda, ford, Chevy, and dodge sales etc with audi, BMW, or Mercedes lol
Weerez935 is offline   2 Reply With Quote
Old Dec 2, 2013, 08:57 AM   #20
Rogifan
macrumors 604
 
Rogifan's Avatar
 
Join Date: Nov 2011
Quote:
Originally Posted by Merkie View Post
Who cares, actual sales market share won't make these numbers any less irrelevant than they already are. You're not seeing things clearly by worring about these insigifnicant details.
I think usage stats are more meaningful than market share that stats that are never based on actual sales data. Take IDC for example. It's laughable the way they restate their data every quarter. And this "other" category keeps getting bigger and bigger. And does Apple really need to be worried about cheap POS android tablets and USB sticks that sell in China or at Walmart? I don't think those are the customers Apple is going after.
__________________
"Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views." - William F. Buckley, Jr.
Rogifan is online now   1 Reply With Quote
Old Dec 2, 2013, 09:00 AM   #21
pgiguere1
macrumors 68000
 
pgiguere1's Avatar
 
Join Date: May 2009
Location: Montreal, Canada
Quote:
Originally Posted by JaySoul View Post
The strategy outside of the USA needs work, Apple.

Try reading MacRumors once in a while, we have all the answers.
Not sure if serious.

The answers here would be something like:

"You should sell the same iPhone 5C, but for $300 off-contract."

"Yeah, you would end up making no profit at all, and even cannibalize iPhone 5S sales, but think of all the market share you'd gain! You would win against Android again!"...
pgiguere1 is offline   1 Reply With Quote
Old Dec 2, 2013, 09:00 AM   #22
AppleScruff1
macrumors 603
 
AppleScruff1's Avatar
 
Join Date: Feb 2011
Quote:
"In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month.

I would certainly hope that sales increased with the launch of a new phones.
AppleScruff1 is offline   3 Reply With Quote
Old Dec 2, 2013, 09:00 AM   #23
Oletros
macrumors 601
 
Oletros's Avatar
 
Join Date: Jul 2009
Location: PremiÓ de Mar
Quote:
Originally Posted by Rogifan View Post
More market share nonsense not based on actual sales figures from anyone. I hope MR also runs these stories:

http://blogs.wsj.com/cio/2013/11/29/...ersus-android/

http://www.forbes.com/sites/chuckjon...on-line-sales/
Have you actually read those articles regarding smartphones?
__________________
There are four kinds of lies: Lies, damned lies, statistics, and analyst projections.
Oletros is online now   4 Reply With Quote
Old Dec 2, 2013, 09:00 AM   #24
gcliv
macrumors member
 
Join Date: Feb 2008
I recently switched from iPhone to Android. I don't know why I waited so long - lots more innovation and choice on this side of the fence. Moved my parents over this weekend as well - they are also thrilled

I used to be 100% in the Apple ecosystem with laptop, phone, and tablet. Apple's lack of innovation (ever-thinner is no longer a suitable upgrade feature) is going to start to see the loss of a lot more people.
gcliv is offline   15 Reply With Quote
Old Dec 2, 2013, 09:01 AM   #25
Rogifan
macrumors 604
 
Rogifan's Avatar
 
Join Date: Nov 2011
Quote:
Originally Posted by AppleScruff1 View Post
How many iPhone 5C's were sold?
Who cares? I never hear people asking how many Galaxy Mini's or HTC One mini's were sold. I don't remember last year people being obsessed with how many 4S's Apple was selling. Besides, we'll never know as Apple will never break out iPhone sales.
__________________
"Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views." - William F. Buckley, Jr.
Rogifan is online now   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 08:42 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC