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Old Dec 10, 2013, 07:21 AM   #1
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Apple Opening New German Retail Store on December 14




An Apple Retail Store is set to open in Düsseldorf, Germany this Saturday, December 14 reports Macerkopf [Google Translate]. The company originally posted job listings for the new location this past March. Düsseldorf is best known as an international business hub, playing host to around 20% of the world's major trade fairs.

Notably, Apple also opened a stunning new store in the German capital of Berlin this past May, with a store in Hanover also reportedly in the works as of last April. In total, the new retail location in Düsseldorf marks Apple's 13th retail store in the country.

Apple reported during its fourth quarter earnings call that its retail stores made $4.5 billion in revenue in Q4 2013, with 30 new stores coming in fiscal 2014. Two-thirds of those new stores will be located outside of the United States, and Apple plans to remodel an additional 20 stores over the course of the year.

Article Link: Apple Opening New German Retail Store on December 14
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Old Dec 10, 2013, 07:45 AM   #2
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It appears just the buildings in the glass' reflection that darkens the glass. But a black glass face would look pretty iDevice cool. Users could touch the glass for store hours and other info.

Last edited by lazyrighteye; Dec 10, 2013 at 07:56 AM.
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Old Dec 10, 2013, 08:12 AM   #3
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It appears just the buildings in the glass' reflection that darkens the glass. But a black glass face would look pretty iDevice cool. Users could touch the glass for store hours and other info.
Maybe it's shiny black curved aluminium as they're going to release the new Mac Pro on the same day </wishfulthinking>
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Old Dec 10, 2013, 09:12 AM   #4
osx11
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Still no Apple store in Austria!
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Old Dec 10, 2013, 11:35 AM   #5
winston1236
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It appears just the buildings in the glass' reflection that darkens the glass. But a black glass face would look pretty iDevice cool. Users could touch the glass for store hours and other info.
Its probably still covered on the inside to keep people from looking in.
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Old Dec 10, 2013, 06:52 PM   #6
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I'll plan on visiting in the Spring... Woohoo everything will cost 18% more in Germany!
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Old Dec 11, 2013, 10:50 AM   #7
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I'll plan on visiting in the Spring... Woohoo everything will cost 18% more in Germany!
Huh, why 18% more? If you mean the sales tax, that's 19% but it's always included.
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Old Dec 12, 2013, 04:26 AM   #8
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Still no Apple store in Austria!
McShark is unsatisfactory?

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Originally Posted by verpeiler View Post
Huh, why 18% more? If you mean the sales tax, that's 19% but it's always included.
I really want to know why, for example, a MacBook Pro with Retina display, say, the 15-inch, 2.3 GHz model costs €2,599 in Germany and $2,599 in the United States. At today's rates, that means that in German shops it costs a whopping $3,582.46!
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Old Dec 12, 2013, 05:11 AM   #9
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Is't mostly taxes.
Around 8% in the US vs 21% in Europe.
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Old Dec 12, 2013, 07:03 AM   #10
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If you have a price of $2,599, subtract from it the 8% sales tax, you get $2,406.48.

If that is the base price and to it you add the European VAT of 21%, you get $2,911.84.

That is $600 less than the German price.

The price is marginally different in the UK.

Perhaps there's also the customs duty, but if you import a MacBook Pro from China to US, it's duty-free or not?

Last edited by .:Aleph:.; Dec 12, 2013 at 07:24 AM.
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Old Dec 12, 2013, 08:29 AM   #11
osx11
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McShark is unsatisfactory?



I really want to know why, for example, a MacBook Pro with Retina display, say, the 15-inch, 2.3 GHz model costs €2,599 in Germany and $2,599 in the United States. At today's rates, that means that in German shops it costs a whopping $3,582.46!
German prices have (higher taxes included)! U.S. don't have the (lower) taxes included in the listed price. That's at least part of the difference.
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Old Dec 12, 2013, 11:01 AM   #12
osx11
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McShark is unsatisfactory?
There's nothing wrong with McShark, but I'd still prefer to have a true Apple Store with a Genius Bar. Also, dealing with Apple directly with defects and warranties is something I'd prefer!
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Old Dec 13, 2013, 03:26 AM   #13
foobarbaz
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Originally Posted by .:Aleph:. View Post
If you have a price of $2,599, subtract from it the 8% sales tax, you get $2,406.48.

If that is the base price and to it you add the European VAT of 21%, you get $2,911.84.

That is $600 less than the German price.
Don't subtract the 8% from the US price. For some reason prices in the US are always quoted without taxes, so most of the time you pay more than the sticker says.

Then, the German price includes a copyright fee. It also needs to include the cost for 24 months of accountability for defects. And the cost of doing business is simply higher in fragmented and more regulated Europe.
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Old Dec 13, 2013, 06:41 AM   #14
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Oops. Of course.

But if

http://www.apple.com/uk/legal/statutory-warranty/

says “Provided at no additional cost” and “Included at no additional cost”, what to think then?
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