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Old Jan 6, 2014, 08:23 PM   #1
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Apple's 'Red Friday' Lunar New Year Sale to Take Place on January 10 in Asia




Apple today announced its annual Lunar New Year sale, a one day event for Asian countries that is also known as "Red Friday" because of its similarity to November's Black Friday sales.

During the event, which takes place three weeks before the Lunar New Year, Apple will be offering deals on Macs, iPads, iPods, and accessories like the Smart Cover. It is unclear whether Apple will offer traditional price cuts or instead give customers gift cards with purchase as it did in the United States during Black Friday. In previous years, Apple has offered modest cash discounts on products.

Discounted prices will be available in China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, and Thailand, on Friday, January 10. Last week, Apple also held its annual "Lucky bag"*promotion for Japanese customers.

(Thanks, Andrew!)

Article Link: Apple's 'Red Friday' Lunar New Year Sale to Take Place on January 10 in Asia
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Old Jan 6, 2014, 08:27 PM   #2
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I just bought an iPad mini last Saturday... from the pic it looks like iPad Air, iPad mini, iPod Touch and iPod nano will get discounts... and of course Macs too.
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Old Jan 6, 2014, 08:27 PM   #3
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Doesn't make much sense...

This would be like celebrating Christmas on the 10th of December... Chinese New Year/Lunar New Year isn't until the 31st of January this year.... What's the point?
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Old Jan 6, 2014, 08:30 PM   #4
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That means apple really likes Asia. Apple doesn't put stuff on sale for nothin.
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Old Jan 6, 2014, 08:35 PM   #5
bbeagle
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Originally Posted by ciaocibai View Post
This would be like celebrating Christmas on the 10th of December... Chinese New Year/Lunar New Year isn't until the 31st of January this year.... What's the point?
This event is similar to Black Friday in the states. Black Friday is about 4 weeks before Christmas.
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Old Jan 6, 2014, 09:13 PM   #6
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Hm.

Red as in, "The Reds"? Or Red as in "In the Red"?

Kinda funny either way.
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Old Jan 6, 2014, 09:16 PM   #7
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Originally Posted by ciaocibai View Post
This would be like celebrating Christmas on the 10th of December... Chinese New Year/Lunar New Year isn't until the 31st of January this year.... What's the point?

I don't know about you, but I like to spend my holidays with my loved ones, not being a consumer.
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Old Jan 6, 2014, 09:18 PM   #8
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Old Jan 6, 2014, 09:20 PM   #9
haruhiko
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Hm.

Red as in, "The Reds"? Or Red as in "In the Red"?

Kinda funny either way.
Red is the color of happiness/fortune in China and countries/regions that celebrates the Chinese New Year like Korea, Taiwan, Vietnam, Singapore, Hong Kong etc.
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Old Jan 6, 2014, 09:20 PM   #10
ciaocibai
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Originally Posted by bbeagle View Post
This event is similar to Black Friday in the states. Black Friday is about 4 weeks before Christmas.
Ah yes, because black friday isn't associated with any holiday. NOT LIKE THANKSGIVING OR ANYTHING... Oh wait.
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Old Jan 6, 2014, 09:38 PM   #11
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Historically this sale is only on products of the previous generation(s). New products get no discounts.
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Old Jan 6, 2014, 09:45 PM   #12
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Originally Posted by haruhiko View Post
I just bought an iPad mini last Saturday... from the pic it looks like iPad Air, iPad mini, iPod Touch and iPod nano will get discounts... and of course Macs too.
I don't think the iPad mini with Retina display will get discounts this time. For one thing, last year the old iPad mini (1st gen) didn't while iPad 4th gen did. For another, the outer two circles of "smart covers/cases" in the promo picture are actually of the same size so I can't say they are two models of iPads. The outer two circles seem to be the iPad Air and its Smart Cover/Case.

----------

Quote:
Originally Posted by BSDanalyst View Post
Historically this sale is only on products of the previous generation(s). New products get no discounts.
But last year the iPad 4th gen did get a discount while iPad mini didn't. They were both the newest models at that time.
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Old Jan 6, 2014, 09:50 PM   #13
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Someone give the heads up on whether the discounts are better than in the U.S. Apple hardly discounts its stuff here for holidays, probably because they don't have to.
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Old Jan 6, 2014, 10:30 PM   #14
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That means apple really likes Asia. Apple doesn't put stuff on sale for nothin.
Well other than Japan, Apple products are a hard sell in Asia due to their price. Apple is trying real hard to woo customers....
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Old Jan 6, 2014, 11:01 PM   #15
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Originally Posted by ciaocibai View Post
This would be like celebrating Christmas on the 10th of December... Chinese New Year/Lunar New Year isn't until the 31st of January this year.... What's the point?
Because some people actually like to buy a gift before they give it to someone.
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Old Jan 6, 2014, 11:27 PM   #16
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Ok good :P

This is MUCH better..

While the U.S has "Black Friday", the Asia market has "Red Friday"

What's next ?

Australia has "Blue Friday" ?

So much for Apple and their "consistency", just like iOS
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Old Jan 7, 2014, 01:19 AM   #17
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Ok good :P

This is MUCH better..

While the U.S has "Black Friday", the Asia market has "Red Friday"

What's next ?

Australia has "Blue Friday" ?

So much for Apple and their "consistency", just like iOS
Maybe you should pitch it to them. By the way - what is the blue for?
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Old Jan 7, 2014, 01:21 AM   #18
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Maybe you should pitch it to them. By the way - what is the blue for?
I dunno, it just sounds good....
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Old Jan 7, 2014, 02:42 AM   #19
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Or ... "Here have this $25 iTunes gift card if you buy an iPhone 5S, iPad Air, MacBook Pro ... together!"

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Old Jan 7, 2014, 03:43 AM   #20
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Originally Posted by ThunderSkunk View Post
Hm.

Red as in, "The Reds"? Or Red as in "In the Red"?

Kinda funny either way.

The color of red is far from just being the colour of communism. Red has been the color of prosperity, love, happiness in all east-Asian countries for millennia. It's just communism came and gave it a bad image.
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Old Jan 7, 2014, 04:34 AM   #21
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I didn't know these folks had anything comparable to our Black Friday. Though, I'm sure they're much more civilized and patient with it than we are. I've worked some kind of part-time retail gig the past few Black Fridays (Best Buy, American Eagle, among others) and it just amazes me the things people will say and do to other human beings to get a god damn sweater or Smart Cover. A lot of the different Asian cultures celebrate life itself and are just happy to have each other and good health. Material things are simply extras.
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Old Jan 7, 2014, 04:52 AM   #22
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That means apple really likes Asia. Apple doesn't put stuff on sale for nothin.
Apple really likes the US and Europe because they have a Black Friday Sale?????
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Old Jan 7, 2014, 05:54 AM   #23
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BITCHHHHHHHHHHH

I JUST BOUGHT A rMBP last week!
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Old Jan 7, 2014, 06:49 AM   #24
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The discounts are actually very small. To put things in context, our iPad air in Singapore starts at $688 for the basic 16gb wifi-only model, and we will likely be seeing discounts of $50 (based on last year), which maybe translates to about US$40 off?

We also saw about $120 off MacBooks, and about 10-15% off related accessories like Apple keyboards, trackpads and routers.

Don't get me wrong - for anyone who happens to be getting an Apple product at that time, any savings is always welcome (assuming it's a flat discount, and not crummy iTunes credit), but even if I bought one earlier, I am not going to be crying about having spent that "extra" few dollars.
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Old Jan 7, 2014, 07:42 AM   #25
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Ah yes, because black friday isn't associated with any holiday. NOT LIKE THANKSGIVING OR ANYTHING... Oh wait.
Black Friday denotes the 'start of the christmas season'. This just happens to be the day after Thanksgiving. If Thanksgiving didn't exist, there would have to be some 'start' day. In Asia, since there is no holiday a month before, they have chosen this as the day. Very similar to Black Friday. Are you going to tell me that Black Friday has ONLY to do with Thankgiving, and NOTHING AT ALL to do with Christmas?
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