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Old Mar 4, 2014, 10:36 AM   #1
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New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch




Following yesterday's announcement of Apple's new CarPlay iOS vehicle integration and the release of promotional materials from launch partners Volvo and Mercedes-Benz, more details are arriving today with Apple participating in Ferrari's launch at the Geneva Motor Show.

Ferrari chairman Luca di Montezemolo and Apple vice president Greg Joswiak at Ferrari booth
As shared by macprime.ch [Google Translate], Apple's iOS marketing chief Greg Joswiak joined Ferrari chairman Luca di Montezemolo to introduce CarPlay integration with the Ferrari FF. Apple representatives were also on hand to provide demos of CarPlay, with Engadget sharing a video walkthrough of CarPlay's features.
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The first thing we noticed is how speedy everything is. Apps load quickly, and Siri's contextual algorithms hastily recognized our voice commands and responded appropriately. Apple has also implemented safety features to ensure services do not draw your attention away from the road and push forward its "hands-free" theme. For example, when we sent or received a message from a contact, Siri would only read the message back to us and we never once got the chance to see its contents.
For its part, Mercedes-Benz has released a seven-minute B-roll overview video, shared by iFun.de. While the clips are repetitive and disjointed as they are meant to be edited together for promotional purposes as needed, the video shows how the system can be controlled without directly touching the screen, using a combination of Siri and a physical control knob.

Finally, Jalopnik has a hands-on video of Volvo's CarPlay implementation. While the video is of fairly poor quality, it does show somewhat better responsiveness than seen in the Ferrari.

Apple has promised new CarPlay-compatible vehicles from a number of manufacturers in 2014, including Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo, with a dozen other manufacturers signed on as partners with unspecified launch timeframes.

Article Link: New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch
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Old Mar 4, 2014, 10:38 AM   #2
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Good we have to see a guy getting into a car 3 times.
This seems like a non-edited version.
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Old Mar 4, 2014, 10:39 AM   #3
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Hyundai and Samsung VehiclePlay. Coming soon after Apple CarPlay.
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Old Mar 4, 2014, 10:40 AM   #4
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Old Mar 4, 2014, 10:40 AM   #5
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This is like the most awkward video ever...
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Old Mar 4, 2014, 10:43 AM   #6
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Just in case you missed it, he gets in the car. And in case you missed the next part, he plugs in his phone. Did we just get every shot they took for this video?
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Old Mar 4, 2014, 10:46 AM   #7
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What a crap video. Seriously, Mercedes?
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Old Mar 4, 2014, 10:46 AM   #8
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I don't know if I am watching a CarPlay demo or a early prototype of a Terminator T1 series.
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Old Mar 4, 2014, 10:46 AM   #9
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Quote:
Originally Posted by bmunge View Post
This is like the most awkward video ever...
I'm pretty sure it is a press reel/VNR- that's why they show multiple angles of every shot so it can be edited into a highlight piece later.
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Old Mar 4, 2014, 10:48 AM   #10
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Going to buy a dozen
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Old Mar 4, 2014, 10:49 AM   #11
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Wow - what a horrible video - I couldn't even watch it to the end. All this awkward silences, repetitions and robotic voice (from the 'driver' and siri) .... Siri sounded more human than the driver

So cold, so not likable .... just bad
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Old Mar 4, 2014, 10:49 AM   #12
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I think the video just made my blood pressure rise a bit, and I'm usually a very calm guy.
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Old Mar 4, 2014, 10:50 AM   #13
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Sort of strange seeing a variant of iOS being controlled with a click-wheel!
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Old Mar 4, 2014, 10:51 AM   #14
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What kind of a moron managed to come up with that video?
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Old Mar 4, 2014, 10:51 AM   #15
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Creepy.....

"I won't be home until late........... you better start running......."
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Old Mar 4, 2014, 10:52 AM   #16
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Is this a preview for the next episode of The Walking Dead?
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Old Mar 4, 2014, 10:52 AM   #17
Kariya
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That was some weird ass video. Why the 3-peats edit.

Ferrari video on Engadget MUCH better.

Last edited by Kariya; Mar 4, 2014 at 11:06 AM.
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Old Mar 4, 2014, 10:54 AM   #18
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Wow, a fast Ferrari and such a slow/unsnappy UI. That looks like it feels like the same slow response as I have my in current Japanese car. Better some tweaking will be done before shipment starts (not to me, anyways)

I like the idea but seems not yet on Apple level
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Old Mar 4, 2014, 10:54 AM   #19
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Quote:
Originally Posted by bmunge View Post
This is like the most awkward video ever...
Just sat through that video and I have to agree. That was a bit painful.

Edit - just watched the Ferrari video via the link and that made it look a bit better. The moral of this story, buy a Ferrari and not a Mercedes.
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Old Mar 4, 2014, 10:54 AM   #20
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Lame. The three-peats make it seem cumbersome.
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Old Mar 4, 2014, 10:55 AM   #21
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Quote:
Originally Posted by Derekeys View Post
"Honey?"

"Yah??"

"I just got a new app for my iPhone..."

"Ok... how much?"

"$75,000..."

The Mercedes App... now available on the app store (and local dealership)
And Apple gets a 30% cut on the price, also on the gasoline via InCar purchasing.
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Old Mar 4, 2014, 10:56 AM   #22
seble
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Michelle Schmidt? More like Michelle Sh***
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Old Mar 4, 2014, 10:57 AM   #23
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Boring and unimpressed.
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Old Mar 4, 2014, 10:57 AM   #24
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probably the worst promo video I have ever seen

come on Mercedes and Apple, get it together!
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Old Mar 4, 2014, 10:59 AM   #25
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Kevin Jones. Kevin Jones. Kevin Jones.
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