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Old Apr 1, 2014, 01:29 PM   #1
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Apple Seeking to Boost iPhone Display Quality by Acquiring Chip Firm Renesas SP Drivers




Apple is in talks with chipmaker Renesas Electronics over the potential acquisition of a unit that creates chips for smartphone displays, reports Japanese business site Nikkei. The chips, which are already used in the iPhone's liquid crystal displays, improve both image sharpness and battery life.

Renesas SP Drivers, the division Apple is aiming to purchase, is a leading producer of drivers and controllers for small LCDs. The company is a joint venture between Renesas, Sharp, and Powerchip, with Apple offering 50 billion yen or $479 million for Renesas' 55 percent stake in the company. Following the transaction, Sharp is also expected to sell its 25 percent of shares in Renesas SP to Apple, while Powerchip will retain 20 percent.
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Renesas SP is the world's leading producer of drivers and controllers for small and midsize LCDs, with a market share of around one-third. These chips determine a display's quality and performance as well as a phone's overall energy efficiency - they are said to account for around 10% of battery usage.
Renesas' 240 employees are expected to stay with Apple and the company is aiming to complete the transaction by the summer.

In recent years Apple has taken a greater interest in controlling its own production supplies and core technologies, signing a deal with GT Advanced that will provide it with massive quantities of sapphire and purchasing several chip firms in the past, including P.A. Semi and Passif Semiconductor.

Update 12:28 PM PT: Renesas has issued a statement on the potential acquisition, neither confirming nor denying Apple's interest.
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There were media reports regarding Renesas SP Drivers, which were published in certain media.The reports were not based on announcement of Renesas and Renesas SP Drivers' announcement and they cannot be confirmed or regarded as fact at this time.
Article Link: Apple Seeking to Boost iPhone Display Quality by Acquiring Chip Firm Renesas SP Drivers
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Old Apr 1, 2014, 01:30 PM   #2
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Yes please, that and bigger screen size
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Old Apr 1, 2014, 01:33 PM   #3
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bigger screen and higher res please!
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Old Apr 1, 2014, 01:34 PM   #4
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April Fools Day Joke or real?
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Old Apr 1, 2014, 01:35 PM   #5
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Apple is tackling the display's impact on battery life from all angles: http://forums.macrumors.com/showthread.php?t=1713679

Sony also recently acquired one of the factories that Renasas owns. They are in sell mode.
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Old Apr 1, 2014, 01:40 PM   #6
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Old Apr 1, 2014, 01:44 PM   #7
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Apple spending $479 million on a (partial) acquisition? That's a lot for them.

According to the data available on Wikipedia, that would be their biggest acquisition spending ever, surpassing even NeXT in 1997 (if you don't correct for inflation, anyway).
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Old Apr 1, 2014, 01:47 PM   #8
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Originally Posted by pgiguere1 View Post
Apple spending $479 million on a (partial) acquisition? That's a lot for them.
Close to $750 million after they pay off Sharp too. But Apple produces tens of millions of products that use these chips every year. Those lack of royalties would add up. They could also build up superior technology over time and leverage that expertise against market competitors.
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Old Apr 1, 2014, 01:52 PM   #9
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Bigger screen

I seriously believe that when Apple releases another iPhone line with a bigger screen (like on iPods, iPads and Macs) it will quickly become (by a huge margin) their biggest profit generator.

If a crapy company like Samsung that does not design their best SoC (they make that crap called exynos), neither makes their OS and services, and the actual phone has similar to worse screen, slower performance, takes worst photos and videos, ugly design, way less support and they still price it the same, Apple can easily sell millions of 5" iPhones starting from 299 on contract.

Imagine the battery life.

now, if they drop that pathetic 16gb option and 1gb of ram that already bottlenecks iOS 7 devices...
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Old Apr 1, 2014, 01:59 PM   #10
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Apparently Renesas has been trying to unload their investment in this joint venture for a couple of months now, with one of the interested buyers said to be Powerchip. It seems Apple outbid them for the shares held by Renesas and Sharp. Since Apple will not own the entire company it might be overstating the case to say that they are taking it over. Apple will own a controlling interest, but technically it will remain a joint venture.
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Old Apr 1, 2014, 02:41 PM   #11
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So the Retina thingy will be better?
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Old Apr 1, 2014, 03:07 PM   #12
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This sounds like IGZO to me
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Old Apr 1, 2014, 03:14 PM   #13
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Old Apr 1, 2014, 03:42 PM   #14
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Originally Posted by VanillaCracker View Post
This sounds like IGZO to me
IGZO refers to the type of transistors used in the display. This article is about physical chips that drive the display and dictate what it shows. iPhone displays use LTPS, which is superior to IGZO for power consumption, but more expensive to manufacture.
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Old Apr 1, 2014, 04:04 PM   #15
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This would be a great idea
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Old Apr 1, 2014, 04:13 PM   #16
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April fools
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Old Apr 1, 2014, 04:22 PM   #17
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I wonder if this will fix the interlacing issue.
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Old Apr 1, 2014, 05:52 PM   #18
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Improve the iPad mini display please. I bought one and returned it in 24 hours. I had to-it was sitting next to an iPad Air and results were terrible in comparison.
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Old Apr 1, 2014, 06:33 PM   #19
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Quote:
Originally Posted by pedromcm.pm View Post
If a crapy company like Samsung that does not design their best SoC (they make that crap called exynos), neither makes their OS and services, and the actual phone has similar to worse screen,
The Samsung S5 display was recently rated "The Best Smartphone Display Ever", with the most accurate color display ever measured for a phone or tablet.

http://bgr.com/2014/03/31/samsung-ga...splay-quality/

http://www.displaymate.com/Galaxy_S5_ShootOut_1.htm
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Old Apr 1, 2014, 06:47 PM   #20
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Originally Posted by kdarling View Post
The Samsung S5 display was recently rated "The Best Smartphone Display Ever", with the most accurate color display ever measured for a phone or tablet.

http://bgr.com/2014/03/31/samsung-ga...splay-quality/

http://www.displaymate.com/Galaxy_S5_ShootOut_1.htm
Will be interesting to see if Apple ups the ante and goes with a quantum dot display in the next iPhone (like the Fire HDX).
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Old Apr 1, 2014, 10:44 PM   #21
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Originally Posted by Illusion986 View Post
So the Retina thingy will be better?

I see what you did there.
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Old Apr 2, 2014, 01:10 AM   #22
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Originally Posted by chrmjenkins View Post
IGZO refers to the type of transistors used in the display. This article is about physical chips that drive the display and dictate what it shows. iPhone displays use LTPS, which is superior to IGZO for power consumption, but more expensive to manufacture.
Thanks for sharing. I'd forgotten that was the current state of affairs haha
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Old Apr 2, 2014, 05:01 AM   #23
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Quote:
Originally Posted by kdarling View Post
The Samsung S5 display was recently rated "The Best Smartphone Display Ever", with the most accurate color display ever measured for a phone or tablet.

http://bgr.com/2014/03/31/samsung-ga...splay-quality/

http://www.displaymate.com/Galaxy_S5_ShootOut_1.htm
I don't know why you are so quick to defend anything samsung, but every single display on their flagship has been seen as worse than the one that they use on the iPhone. Maybe finally the s5 brings something better, but my point still stands.
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Old Apr 2, 2014, 05:25 AM   #24
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Improve the iPad mini display please. I bought one and returned it in 24 hours. I had to-it was sitting next to an iPad Air and results were terrible in comparison.
Exactly. The rMini display is pretty cr@ppy, unlike that of other iDevices. It should be improved ASAP.
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Old Apr 2, 2014, 05:51 AM   #25
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Better iPhone display ?

My God,,, isn't Retina (Apple's term) enough ? I mean dot are dot but how high do you really wanna go before you get to the stage, "I can no longer look at that hideous screen... its too high res.."

oh, i get it, its a race..... Who can have the best display in phone technology..

While Apple gets their users confident with "We are just out to make the best products." That's a mus-nomor, since the best is always going to be the latest.

I mean, you wouldn't expect the best display on a 3gs would you ?
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