Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 9, 2014, 03:30 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Expanding Marketing Efforts with New Ad Agencies to Battle Samsung Threat




Apple is planning to expand and improve marketing efforts by partnering with four new digital ad agencies, including WPP's AKQA, Interpublic Group's Huge, Area 17, and Kettle, reports Ad Age. The agencies will work on digital strategy and user experience, among other things.
Quote:
The scope of the work being assigned across the agencies is broad, and will likely include user experience and digital strategy, among other elements, according to people familiar with the matter.
According to Ad Age, Apple's new partnerships will not affect existing relationships, such as that with TBWA/Media Arts Lab. Apple's longtime advertising partner was recently in the spotlight after the Apple vs. Samsung trial surfaced a heated email correspondence between the agency and Apple's head of marketing Phil Schiller.

Apple and Schiller were unhappy with the TBWA's early 2013 advertising efforts, but those relationship wrinkles were apparently ironed out as Apple has continued to work with the agency, producing the successful "Photos Every Day" and "Music Every Day" advertisements in late 2013.

Apple also works with several other digital shops and in 2013, the company began working on doubling the size of its in-house creative design team, likely as a response to increased pressure from Samsung. Samsung's "The Next Big Thing" advertising campaign reportedly infuriated Apple executives, leading to its troubles with its own advertising agencies.

According to a recent report, Apple spent $351 million on advertising in the U.S. in 2013, while Samsung spent $363 million. In years past, Samsung has far outspent Apple on advertisements, but that gap appears to have narrowed as Apple has made moves to improve its marketing campaigns.

Article Link: Apple Expanding Marketing Efforts with New Ad Agencies to Battle Samsung Threat
MacRumors is offline   0 Reply With Quote
Old Apr 9, 2014, 03:34 PM   #2
theheadguy
macrumors 6502a
 
Join Date: Apr 2005
Location: california
Send a message via AIM to theheadguy
Maybe Apple should just start innovating again.
theheadguy is offline   20 Reply With Quote
Old Apr 9, 2014, 03:35 PM   #3
HappyDude20
macrumors 68020
 
HappyDude20's Avatar
 
Join Date: Jul 2008
Location: Los Angeles, Ca
Remember The iPod era days when commercials were simple forward and straight to the point? I miss those days when you would see an Apple commercial and instantly get excited for only a brief 30 seconds. I miss Steve Jobs.

http://www.youtube.com/watch?v=ppY3DdnzQiA
__________________
iPad & iPhone Only
HappyDude20 is offline   4 Reply With Quote
Old Apr 9, 2014, 03:38 PM   #4
wikiverse
macrumors 6502
 
Join Date: Sep 2012
Apple needs to stop making ads aimed people who have never owned a smartphone.

Once you've had 4 iPhones, they're not 'magical' or 'inspiring' or 'revolutionary' anymore.

It' just a phone. Everyone has one.
wikiverse is offline   16 Reply With Quote
Old Apr 9, 2014, 03:39 PM   #5
ThisIsNotMe
macrumors 65816
 
Join Date: Aug 2008
Apple needs to get on board with what works in marketing.....attack ads.
ThisIsNotMe is offline   1 Reply With Quote
Old Apr 9, 2014, 03:40 PM   #6
godslabrat
macrumors 6502
 
Join Date: Aug 2007
Samsung is not a threat. The only Samsung users I know either A) like the concept behind Apple's products, but insist on a cheaper alternative or B) strongly dislike Apple anything, and deliberately buy outside the Apple ecosystem out of principle. Apple is not losing them as customers, because they were never Apple's customers to have.

Apple needs to get this, and not worry about Ads that make both companies look insecure.
godslabrat is offline   3 Reply With Quote
Old Apr 9, 2014, 03:40 PM   #7
Mr. Retrofire
macrumors 601
 
Mr. Retrofire's Avatar
 
Join Date: Mar 2010
Location: www.emiliana.cl
Quote:
Originally Posted by MR
Apple Expanding Marketing Efforts with New Ad Agencies to Battle Samsung Threat
Good morning, Apple!
__________________

“Only the dead have seen the end of the war.”
-- Plato --
Mr. Retrofire is offline   0 Reply With Quote
Old Apr 9, 2014, 03:44 PM   #8
cowbellallen
macrumors regular
 
Join Date: Jan 2007
Apple's commercials have somehow morphed into ads about interesting people doing crazy things I'll never do with my iPhone. They also all seem to be focused on the internal camera more than anything. Is the camera really the thing that convinces people to buy an iPhone?

Also, do they not advertise for Mac computers anymore?
cowbellallen is offline   7 Reply With Quote
Old Apr 9, 2014, 03:46 PM   #9
iChrist
macrumors 65816
 
Join Date: Sep 2011
Location: 3 countries for tax benefit
Man.

I wish I was Apple's ad agency. Getting overpaid to use the same ads for 10yrs, just with a different product.

The "magic" is wearing off, especially when your competitors are outdoing you on the design front.
__________________
"We should think that the divine being is like gold or silver or stone--an image made by man's design and skill."
iChrist is offline   4 Reply With Quote
Old Apr 9, 2014, 03:46 PM   #10
DShap5
macrumors 6502a
 
DShap5's Avatar
 
Join Date: Dec 2012
Location: California
...should we find something to advertise before we start making advertisements...?

HINT HINT! LET'S MOVE IT TIM! WHAT ARE THOSE REALLY EXCITING THINGS YOU'VE BEEN TALKING ABOUT???
__________________
If you want a cool new feature on a Samsung phone, just suggest it to Apple.
DShap5 is offline   3 Reply With Quote
Old Apr 9, 2014, 03:48 PM   #11
IPPlanMan
macrumors member
 
Join Date: Dec 2009
How about putting a new product in one of those ads Tim?
IPPlanMan is offline   7 Reply With Quote
Old Apr 9, 2014, 03:51 PM   #12
phillipduran
macrumors 6502a
 
phillipduran's Avatar
 
Join Date: Apr 2008
Location: Iowa
Quote:
Originally Posted by wikiverse View Post
Apple needs to stop making ads aimed people who have never owned a smartphone.

Once you've had 4 iPhones, they're not 'magical' or 'inspiring' or 'revolutionary' anymore.

It' just a phone. Everyone has one.
I have had all of the iPhones from the beginning and it is not just a phone. It's much more than that and the content and quality of them still amazes me. I'm reminded of how good it is each time I have to deal with Android phones.
__________________
That's "Geniuses," not Genii, genius.
To err, is PC.
phillipduran is offline   5 Reply With Quote
Old Apr 9, 2014, 03:51 PM   #13
doqo
macrumors newbie
 
Join Date: Jan 2013
APPLE should develop an ad campaign called "SUNGbody don't copy! "
doqo is offline   1 Reply With Quote
Old Apr 9, 2014, 03:54 PM   #14
AppleWarMachine
macrumors 6502a
 
Join Date: Sep 2011
Location: Michigan, US
...waiting for new products with cool ads
__________________
-Mike

iMac; iPad; iPhone; Apple TV...and whatever's next (iWatch)
AppleWarMachine is offline   1 Reply With Quote
Old Apr 9, 2014, 03:55 PM   #15
RedOrchestra
macrumors 6502
 
Join Date: Aug 2012
WOW ... Apple on the run ... WOW
RedOrchestra is offline   1 Reply With Quote
Old Apr 9, 2014, 03:55 PM   #16
lincolntran
macrumors 6502
 
Join Date: Jan 2010
Quote:
Originally Posted by theheadguy View Post
Maybe Apple should just start innovating again.
Are you saying Apple is not innovating at all? All the new products released recently have zero innovation in them?
lincolntran is offline   1 Reply With Quote
Old Apr 9, 2014, 03:55 PM   #17
pacalis
macrumors 6502
 
Join Date: Oct 2011
937 days since Apple released a display.

Now if only 4 new advertising agencies could convince me to buy it.
pacalis is offline   4 Reply With Quote
Old Apr 9, 2014, 03:56 PM   #18
doqo
macrumors newbie
 
Join Date: Jan 2013
Quote:
Originally Posted by doqo View Post
APPLE should develop an ad campaign called "SUNGbody don't copy! "
or "SAMbody needs SUNGthing new !"
doqo is offline   4 Reply With Quote
Old Apr 9, 2014, 03:57 PM   #19
Alumeenium
macrumors regular
 
Join Date: May 2013
the market is saturated

How do you advertise incremental updates with overpriced Ram ?

look it has round corners, now it has square corners, now they're round again

good grief!
Alumeenium is offline   4 Reply With Quote
Old Apr 9, 2014, 03:57 PM   #20
pacalis
macrumors 6502
 
Join Date: Oct 2011
Quote:
Originally Posted by doqo View Post
or "SAMbody needs SUNGthing new !"
Apple hasn't introduced anything to copy in the last couple years.
pacalis is offline   2 Reply With Quote
Old Apr 9, 2014, 04:01 PM   #21
HenryDJP
macrumors 68020
 
Join Date: Nov 2012
Location: United States
Quote:
Originally Posted by theheadguy View Post
Maybe Apple should just start innovating again.
Tell that to Samsung and maybe, just maybe they'll have something Apple may want to copy.

----------

Quote:
Originally Posted by wikiverse View Post
Apple needs to stop making ads aimed people who have never owned a smartphone.

Once you've had 4 iPhones, they're not 'magical' or 'inspiring' or 'revolutionary' anymore.

It' just a phone. Everyone has one.
Exactly because EVERYBODY outside of a tech forum has owned or does own a smartphone.

----------

Quote:
Originally Posted by cowbellallen View Post
Apple's commercials have somehow morphed into ads about interesting people doing crazy things I'll never do with my iPhone. They also all seem to be focused on the internal camera more than anything. Is the camera really the thing that convinces people to buy an iPhone?
Well Nokia and their over-advertising of their 41mp camera in their phone seems to think so.
HenryDJP is offline   0 Reply With Quote
Old Apr 9, 2014, 04:01 PM   #22
TWSS37
macrumors 6502a
 
Join Date: Feb 2011
Quote:
Originally Posted by godslabrat View Post
Samsung is not a threat. The only Samsung users I know either A) like the concept behind Apple's products, but insist on a cheaper alternative or B) strongly dislike Apple anything, and deliberately buy outside the Apple ecosystem out of principle. Apple is not losing them as customers, because they were never Apple's customers to have.

Apple needs to get this, and not worry about Ads that make both companies look insecure.
How many people do you know? It can't be that many if those are the only two reasons.
__________________
iPhone 4 (black) iTouch 4 (white) iPod Nano (3rd gen)
TWSS37 is offline   2 Reply With Quote
Old Apr 9, 2014, 04:03 PM   #23
HenryDJP
macrumors 68020
 
Join Date: Nov 2012
Location: United States
Quote:
Originally Posted by pacalis View Post
Apple hasn't introduced anything to copy in the last couple years.
Samsung has never introduced anything to copy, period.
HenryDJP is offline   2 Reply With Quote
Old Apr 9, 2014, 04:09 PM   #24
Michael Scrip
macrumors 68020
 
Join Date: Mar 2011
Location: NC
Quote:
Apple Expanding Marketing Efforts with New Ad Agencies to Battle Samsung Threat
Apple is #2 in worldwide smartphone sales behind Samsung. In the US... Apple is usually #1 ahead of Samsung.

But if Apple is so worried... what about everyone else?

What must LG be thinking... since they don't sell as many smartphones as Samsung and Apple?
Michael Scrip is offline   0 Reply With Quote
Old Apr 9, 2014, 04:12 PM   #25
iLoveiTunes
macrumors regular
 
Join Date: Feb 2011
Quote:
Originally Posted by Michael Scrip View Post
Apple is #2 in worldwide smartphone sales behind Samsung. In the US... Apple is usually #1 ahead of Samsung.

But if Apple is so worried... what about everyone else?

What must LG be thinking... since they don't sell as many smartphones as Samsung and Apple?
Well they are praying for a offer from facebook....
iLoveiTunes is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple Expanding 'Buzz Marketing' Team Focused on Product Placement MacRumors MacRumors.com News Discussion 58 May 5, 2014 07:43 AM
Apple Marketing Chief Phil Schiller to Testify Again in Upcoming Apple vs. Samsung Case MacRumors iOS Blog Discussion 18 Feb 17, 2014 12:34 PM
Samsung - clever marketing or over-sensitive Apple fans? ChazUK Alternatives to iOS and iOS Devices 29 May 10, 2013 10:23 PM
Samsung vs. Apple marketing dmelgar Alternatives to iOS and iOS Devices 24 Oct 9, 2012 08:17 PM

Forum Jump

All times are GMT -5. The time now is 04:27 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC