Go Back   MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 24, 2014, 10:30 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
'Beats Music' Tops App Store Music Chart as In-App Subscriptions Spark Interest




As noted by Billboard, the Beats Music app [iTunes] for the iPhone climbed to the top of the iOS Music charts on Wednesday, amid grumblings that the streaming music service is struggling to attract customers.

Founded by music producer Jimmy Iovine and Dr. Dre, Beats Music launched its streaming music service earlier this year, entering a crowded market that is dominated by Pandora, iHeartRadio, and Spotify. Beats has aggressively marketed its service, spending millions of dollars for a splashy Superbowl ad featuring Ellen Degeneres and recently partnering with AT&T Mobility to offer its service to AT&T's 110 million mobile customers.

Beats Music has not released subscriber numbers, but sources for Billboard claim early subscriber estimates are "disappointing," with numbers climbing only to the "low six figures." These subscribers are an important metric as they represent the number of customers who exit the free trial and opt to pay for the service. In comparison, market leader Pandora has more than 3.3 million paying subscribers and 75.3 million active listeners.

Beats Music recently updated its streaming music app, allowing users to subscribe to the service via their iTunes account. Beats will be sharing its in-app revenue with Apple according to the App Store's 70/30 split, but this loss in cash may be offset by an increase in subscriber numbers.

The ability to easily purchase a subscription within the iPhone app may have boosted interest in the service causing it to climb up the App Store charts. Not only is the Beats Music app number one in the free music category, it is also number 5 in the overall Top Free Apps chart and number 8 in the Top Grossing music category. This latter metric suggests more than a few customers are deciding to subscribe to the music streaming service using this new in-app option.

Besides the new in-app subscription, the updated Beats Music app also added support for Facebook friend search, an offline mode, artist promotional offers and more.

Article Link: 'Beats Music' Tops App Store Music Chart as In-App Subscriptions Spark Interest
MacRumors is offline   0 Reply With Quote
Old Apr 24, 2014, 10:43 AM   #2
Sky Blue
Guest
 
Join Date: Jan 2005
Bet Apple loves that 70/30 rule with all these subscription services.
Sky Blue is offline   1 Reply With Quote
Old Apr 24, 2014, 10:52 AM   #3
ZildjianLudwig
macrumors newbie
 
Join Date: Sep 2012
Stop taking screenshots and update those three apps!
ZildjianLudwig is offline   1 Reply With Quote
Old Apr 24, 2014, 10:56 AM   #4
Aluminum213
macrumors 65816
 
Aluminum213's Avatar
 
Join Date: Mar 2012
Way too late to the party and they didn't even have an iPad app ready


Why in the world would you show up so late to the game and still not be ready to compete with spotify?
Aluminum213 is offline   1 Reply With Quote
Old Apr 24, 2014, 11:05 AM   #5
outphase
macrumors 65816
 
Join Date: Jun 2009
Location: Parts Unknown
Quote:
Originally Posted by Aluminum213 View Post
Way too late to the party and they didn't even have an iPad app ready


Why in the world would you show up so late to the game and still not be ready to compete with spotify?
Because teens and trendy people want the best music for the best headphones!
outphase is offline   2 Reply With Quote
Old Apr 24, 2014, 11:41 AM   #6
skyking517
macrumors member
 
Join Date: Apr 2010
Location: Orlando, FL
AT&T is giving this free for 90 days and reps are putting it on peoples accounts and signing in for them. This is why!!
skyking517 is offline   0 Reply With Quote
Old Apr 24, 2014, 11:43 AM   #7
BeSweeet
macrumors 6502a
 
Join Date: Apr 2009
Location: Jacksonville, FL
 
Send a message via Skype™ to BeSweeet
Does the app have an offline mode? If so, maybe that explains why there's no Wi-Fi or cellular data.
BeSweeet is offline   0 Reply With Quote
Old Apr 24, 2014, 11:45 AM   #8
skyking517
macrumors member
 
Join Date: Apr 2010
Location: Orlando, FL
Quote:
Originally Posted by BeSweeet View Post
Does the app have an offline mode? If so, maybe that explains why there's no Wi-Fi or cellular data.
It does indeed. We were able to play a ton of music on a recent cruise with phone in airplane mode. It worked great.
skyking517 is offline   1 Reply With Quote
Old Apr 24, 2014, 12:21 PM   #9
kwikdeth
macrumors 6502
 
Join Date: Feb 2003
Location: Tempe, AZ
I think they should make a bigger deal in news about this concerning Trent Reznor's substantial involvement with this product. That would probably get more of the tech crowd's attention at least.
kwikdeth is offline   1 Reply With Quote
Old Apr 24, 2014, 01:41 PM   #10
HiVolt
macrumors regular
 
Join Date: Sep 2008
Location: Toronto, Canada
As usual, app not available in Canada (and assuming else outside of the US)...

It really boggles my mind how screwed up the industry licensing system is...

Years later we still have no Pandora, no Spotify, and even still no Apple iRadio... And I'm sure when Apple brings out iRadio it will be butchered like Canadian Netflix which has probably 1/5th the content that US Netflix does...
__________________
| iPhone6 4.7" 64GB Unlocked | iPad4 32GB LTE JB'd | '09 Mac Mini C2D 2.26GHz, 8GB RAM, 240GB SSD | QNAP TS-869 Pro 8x3TB WD Red | QNAP TS-419P II 4x2TB WD Green |
HiVolt is offline   0 Reply With Quote
Old Apr 25, 2014, 06:06 PM   #11
Wide opeN
macrumors 6502
 
Join Date: Aug 2010
I LOVE Beats, with the carrier subscription, it's the bees knees.
Wide opeN is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Beats purchase = Better music app/experience? BillyMatt87 iOS 7 26 Jun 2, 2014 03:10 PM
'Beats Music' Updated With In-App Subscriptions, Offline Mode and More MacRumors iOS Blog Discussion 28 Apr 22, 2014 09:57 AM
Beats Launches 'Beats Music' Streaming Service and App MacRumors iOS Blog Discussion 55 Mar 2, 2014 12:46 PM
Beats to Launch Beats Music iOS App Within the Next Few Months MacRumors iOS Blog Discussion 21 Oct 15, 2013 08:16 PM

Forum Jump

All times are GMT -5. The time now is 05:09 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC