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Old May 7, 2014, 06:52 AM   #1
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Apple Looking to Open Sixth Manhattan Retail Location in Late 2015




Apple is apparently gearing up to open a sixth retail location in Manhattan by late 2015, according to a new report from ifoAppleStore.*

The current interior of the building as occupied by VBH (via ifoAppleStore)

Likely to be located at 940 Madison Avenue, the future store will occupy a former banking complex built in 1921 that currently houses luxury retailer VBH. The building itself offers a large amount of space, featuring a 4,000 square-foot ground level and 1,000 square-foot mezzanine.

An outside view of the building in 1922 (via Museum of the City of New York)

Apple has notably constructed a number of stores in historic locations, including a flagship store in Brisbane, Australia that is located in the famous MacArthur Chambers building and a store in a century-old theater complex located within Berlin's Kurfürstendamm avenue. The company's Grand Central, Opéra, and Buchanan Street retail stores have also been noteworthy for their significant locales.

Article Link: Apple Looking to Open Sixth Manhattan Retail Location in Late 2015
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Old May 7, 2014, 07:08 AM   #2
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Apple sure do know how to pick 'em.
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Old May 7, 2014, 07:17 AM   #3
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Looks like a great spot.

6 stores in Manhattan though? They must generate enough business at all 5 to garner another.
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Old May 7, 2014, 07:50 AM   #4
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That's like 5 minutes from the flagship 5th avenue cube store. Seems odd but I'm sure they know what they're doing.
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Old May 7, 2014, 07:52 AM   #5
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Originally Posted by sshambles View Post
Looks like a great spot.

6 stores in Manhattan though? They must generate enough business at all 5 to garner another.
Any Apple store in Manhattan is always mobbed your best bet is the 24 hour one on fifth Avenue at like 2am
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Old May 7, 2014, 07:55 AM   #6
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There's also supposed to be one in the works at the World Trade Center.
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Old May 7, 2014, 08:13 AM   #7
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Brooklyn would make a lot of sense too.
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Old May 7, 2014, 08:39 AM   #8
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6 for Manhattan now, and still 0 for Brooklyn?
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Old May 7, 2014, 08:44 AM   #9
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Brooklyn would make a lot of sense too.
I can't think of one place in Brooklyn where I would want to See a Apple Store
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Old May 7, 2014, 09:02 AM   #10
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I like that first picture. Lots of comfy sofas to sit in at an Apple store to enjoy the free wifi and all the iCandy you want.

In all seriousness, in viewing this picture I realized that there are not a lot of seats at the Apple Store and it make me wonder what the strategy might be -- keep em moving?

Oh well, more on point I am looking forward to the world trade center store more than any other NY store announced (rumored).
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Old May 7, 2014, 09:14 AM   #11
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So, I wonder if VBH is getting the boot, or simply going out of business. "Crocodile day bags" that cost $14,000 must be a pretty tough sell.

http://nymag.com/listings/stores/vbh/
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Old May 7, 2014, 09:16 AM   #12
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Originally Posted by Cuban Missles View Post
I like that first picture. Lots of comfy sofas to sit in at an Apple store to enjoy the free wifi and all the iCandy you want.

In all seriousness, in viewing this picture I realized that there are not a lot of seats at the Apple Store and it make me wonder what the strategy might be -- keep em moving?

Oh well, more on point I am looking forward to the world trade center store more than any other NY store announced (rumored).
The first picture is not the new store's interior concept. It is what the current tenant's interior looks like. It will become the traditional Apple Store layout.
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Old May 7, 2014, 09:23 AM   #13
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The first picture is not the new store's interior concept. It is what the current tenant's interior looks like. It will become the traditional Apple Store layout.
Whoosh
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Old May 7, 2014, 09:33 AM   #14
newyorksole
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There's also supposed to be one in the works at the World Trade Center.
Yeah at first I thought that's what this article would be about. I guess that'll be 7 stores by the time that WTC Mall is complete.
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Old May 7, 2014, 10:00 AM   #15
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Yeah at first I thought that's what this article would be about. I guess that'll be 7 stores by the time that WTC Mall is complete.
I know they been wanting to put one on Austin Street in Forrest hills, Queens
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Old May 7, 2014, 10:05 AM   #16
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Originally Posted by Hammie View Post
The first picture is not the new store's interior concept. It is what the current tenant's interior looks like. It will become the traditional Apple Store layout.
I am guessing you missed that it was joke on my part as denote by the ? Or maybe you just didnt find it funny. Let me try again with a knock knock joke --

Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Orange
Orange Who
Orange you glad I didnt say Apple?
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Old May 7, 2014, 10:10 AM   #17
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I know they been wanting to put one on Austin Street in Forrest hills, Queens
I think they should definitely put one in Queens and one in Brooklyn.
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Old May 7, 2014, 10:35 AM   #18
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Originally Posted by Hammie View Post
The first picture is not the new store's interior concept. It is what the current tenant's interior looks like. It will become the traditional Apple Store layout.
Uh, yes. That was implicit in the post to which you responded.
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Old May 7, 2014, 10:42 AM   #19
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Originally Posted by newyorksole View Post
I think they should definitely put one in Queens and one in Brooklyn.
I can't think of an area in Brooklyn that is trendy enough with enough foot traffic to warrant a Apple store, can you?
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Old May 7, 2014, 10:45 AM   #20
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I can't think of an area in Brooklyn that is trendy enough with enough foot traffic to warrant a Apple store, can you?
I don't really go to Brooklyn too much, but I've been to Park Slope, Bedford Ave, DUMBO and a couple of other places... All at night tho Lol.

I'm sure there's a spot somewhere there.
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Old May 7, 2014, 11:09 AM   #21
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Originally Posted by sshambles View Post
Looks like a great spot.

6 stores in Manhattan though? They must generate enough business at all 5 to garner another.
As a former NYC employee, I can say that a slow day for us was rarely under $250,000 and usually double that... just in our store alone... and we weren't the busiest store in sales.
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Old May 7, 2014, 11:18 AM   #22
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Originally Posted by osofast240sx View Post
I can't think of one place in Brooklyn where I would want to See a Apple Store
It's not where you would like to see one… it's where Apple can generate enough sales to justify one. Apple tends to put these stores in hip, high-income areas. Off the top of my head, Williamsburg, Park Slope, or Clinton Hill fits those criteria.
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Old May 7, 2014, 11:20 AM   #23
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Originally Posted by street.cory View Post
Whoosh
Quote:
Originally Posted by Cuban Missles View Post
I am guessing you missed that it was joke on my part as denote by the ? Or maybe you just didnt find it funny. Let me try again with a knock knock joke --

Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Orange
Orange Who
Orange you glad I didnt say Apple?
Quote:
Originally Posted by bluespark View Post
Uh, yes. That was implicit in the post to which you responded.
Actually, it was not implicit.

The can be interpreted as extreme happiness and/or excitement about a subject or topic.

I think a more appropriate emoticon to use would be the or , especially if I was joking or being sarcastic.
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Old May 7, 2014, 11:21 AM   #24
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I can't think of an area in Brooklyn that is trendy enough with enough foot traffic to warrant a Apple store, can you?
Plenty of streets in Brooklyn have a lot of foot traffic. Plus, the presence of a prestige store like Apple will further drive foot traffic.
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Old May 7, 2014, 11:44 AM   #25
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Originally Posted by Hammie View Post
Actually, it was not implicit.

The can be interpreted as extreme happiness and/or excitement about a subject or topic.

I think a more appropriate emoticon to use would be the or , especially if I was joking or being sarcastic.
It was the 2nd paragraph that gave it away, more than the emoticon. Bummer you missed the humor.
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