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Old May 15, 2014, 02:02 PM   #1
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Bentley Ad Shot Using iPhone 5s, Assembled on iPad Air




Bentley's newest ad, Intelligent Details, was filmed entirely with Apple's mobile devices. Photographers used the iPhone 5s to shoot video and then put it together using an iPad Air, according to details provided on the making of the ad at the end of the spot (via The Loop).

Shot in New York, a quick behind the scenes look at the black and white film on the $300,000 Bentley Mulsanne reveals that it was filmed with an iPhone 5s, using specialized lenses, mounts, and cases to produce high-quality video on par with far more expensive camera equipment.

The short video was then assembled using an iPad Air and the iMovie app with an attached custom keyboard case. Much of the editing was done on the go in the back of a Bentley, showing the mobile capabilities of Apple's devices.

Bentley's ad is the newest spot to be filmed using Apple tools, but it's far from the first. Back in 2013, Burberry announced a partnership with Apple that saw it shooting an entire Spring/Summer 2014 runway show using nothing but the iPhone 5s ahead of the phone's launch.

Searching for Sugar Man, a documentary that won an Academy Award back in February of 2013, was also partially shot using an iPhone.

Article Link: Bentley Ad Shot Using iPhone 5s, Assembled on iPad Air
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Old May 15, 2014, 02:06 PM   #2
jabingla2810
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Amazing work.

Really shows off the video quality of the iPhone, and the content creation possibilities of the iPad.
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Old May 15, 2014, 02:07 PM   #3
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Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
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Old May 15, 2014, 02:09 PM   #4
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Quote:
Originally Posted by ghostlines View Post
Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
I am wondering the same
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Old May 15, 2014, 02:12 PM   #5
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Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
I assumed it was to say they did, it spreads the video around (like on here). Otherwise, there is nothing special about the film.
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Old May 15, 2014, 02:13 PM   #6
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Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
Maybe it's just easier?
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Old May 15, 2014, 02:14 PM   #7
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Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
They're just trying to highlight their partnership with Apple and it's products. Bentley believes they're on the same level as Apple as far as technological advancement goes so why not show off how powerful Apple products are by integrating them into the car and shooting an ad with them.
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Old May 15, 2014, 02:15 PM   #8
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I assumed it was to say they did, it spreads the video around (like on here). Otherwise, there is nothing special about the film.

This will really push Bentleys sales upwards. MacRumors teens buying Bentleys by the flock.
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Old May 15, 2014, 02:15 PM   #9
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This is great

Personally, I have challenge getting videos from iPhone onto my iPad Air for use in iMovie. Photo stream does not support videos (hoping Apple adds it). I have been using Dropbox app to transfer between the two

Anyone have any better ideas?
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Old May 15, 2014, 02:15 PM   #10
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I shot and edited a small video on my phone of me and some friends on a trip in Nicaragua and people saw it thought I was lying that it was footage from my phone. I think that says a lot.
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Old May 15, 2014, 02:18 PM   #11
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Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
This will put the Bentley brand in front of millions of people who otherwise wouldn't have ever cared enough to click or even seen the link to begin with.
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Old May 15, 2014, 02:20 PM   #12
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It would be interesting to see which adapters they used to get certain effects, i.e. out of focus.
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Old May 15, 2014, 02:25 PM   #13
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Photo stream does not support videos (hoping Apple adds it).
Anyone have any better ideas?
It does support video. Just create a new photostream sending to yourself.
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Old May 15, 2014, 02:26 PM   #14
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This will really push Bentleys sales upwards. MacRumors teens buying Bentleys by the flock.
How right you are. I've just ordered four. If it wasn't for this advert being made on an iPhone, I wouldn't have considered a Bentley before.
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Old May 15, 2014, 02:31 PM   #15
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Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
Because a $500 iPhone costs less than a $50,000 professional camera. Of course those custom mounts and lenses cost way more than the iPhone itself, but thats the awe of it. Slap on the lenses and it takes the place of a camera that costs 100x more.
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Old May 15, 2014, 02:36 PM   #16
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The only thing is that you'd probably overall pay a lot more/or the same for the iPhone and iPad than using the proper equipment. And I say that because these iPhones are not just your base 16GB, they're 64GB. You cannot do a full shoot on a 16GB iPhone period.

The iPad is most likely the 128GB model aswell for the same reasons. When you import video into iMovie, it becomes part of the app until you delete it. Same thing happens to any other app you import video into.

I think it's cool that there's a lot of film being shot and edited on iOS devices though.
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Old May 15, 2014, 02:36 PM   #17
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Samsung: Drrrrr mine's got the retina thingy.

Apple: This.

Done.
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Old May 15, 2014, 02:43 PM   #18
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It's great they are using iPhones to film it but why is it in black and white
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Old May 15, 2014, 02:49 PM   #19
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Originally Posted by jabingla2810 View Post
Amazing work.

Really shows off the video quality of the iPhone, and the content creation possibilities of the iPad.
Seriously?

If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.

Even mounting lenses couldn't cover that up.

And it's really not that difficult to edit something like this on an iPad. It's pretty straight forward, no fancy cutting, and they're dealing with very small HD video files (highly compressed) from the iPhone.

I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.

They did this as easily as possible, and with the black and white, tried to cover up the low-qual as much as possible.
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Old May 15, 2014, 02:51 PM   #20
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It would be interesting to see which adapters they used to get certain effects, i.e. out of focus.
I'd love to see the adapters and lenses as well. The out or focus thing is simple though. Just lock focus on something close by long-pressing on the screen then film something far away, or vice-versa
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Old May 15, 2014, 03:02 PM   #21
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Seriously?

If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.

Even mounting lenses couldn't cover that up.

And it's really not that difficult to edit something like this on an iPad. It's pretty straight forward, no fancy cutting, and they're dealing with very small HD video files (highly compressed) from the iPhone.

I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.

They did this as easily as possible, and with the black and white, tried to cover up the low-qual as much as possible.
Who sucked the jam out of your donut? Its as much an advert for Apple as Bentley so why use RED cameras or footage. Armchair critics are ten a penny and as common as trolls.
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Old May 15, 2014, 03:20 PM   #22
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it was filmed with an iPhone 5s, using specialized lenses, mounts, and cases to produce high-quality video on par with far more expensive camera equipment.
I believe this part of the post should be highlighted.
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Old May 15, 2014, 03:20 PM   #23
Ryth
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Shot on a 5s

Stabilized on $50K worth of camera rigging.

But yah...down the road, these professional cameras will be dying out except for the most high end of things.
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Old May 15, 2014, 03:21 PM   #24
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It does support video. Just create a new photostream sending to yourself.
Right (I was thinking of the My Photo Stream default). However, I can't find a way once it is in a PhotoStream to download it to another device. For example, there is no "send to Camera Roll". I can't e-mail these large files to myself
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Old May 15, 2014, 03:23 PM   #25
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This will really push Bentleys sales upwards. MacRumors teens buying Bentleys by the flock.
For our youths its only pocket money: We are so rich that even buying a cheap car is a problem for our budget - let alone the insurance!
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