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Old May 15, 2014, 03:58 PM   #1
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Developers Now Able to Provide Promo Codes for In-App Purchases




Apple appears to be allowing developers to create promo codes for in-app purchases, a useful feature that makes it far easier to test and promote freemium games and apps with content that can only be purchased within an app once it has been downloaded.

Promo codes for apps have long been available, but were previously limited to initial app downloads and were not available for in-app purchases. This change will make it easier for developers to give early app testers, reviewers, and other users access to the full content available within freemium apps.

While it is unclear if the feature is currently available to all developers, Jeff Scott of 148apps.com shared a screenshot on Twitter of an in-app purchase promo code for Real Racing 3, from major developer EA. EA is using the promotion to give customers 10 free gold within the app, which has an in-app value of $1.99. The gold can be obtained by visiting this link on an iOS device.

Entering the promo code provides users with gold in the app, and if the app is not installed, it will automatically download before redeeming the in-app purchase code.

Apple has not yet updated its developer site to reflect the availability of in-app promo codes and its rules still state "Promo codes don't work for In-App purchase products, including Newsstand issues."

Article Link: Developers Now Able to Provide Promo Codes for In-App Purchases
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Old May 15, 2014, 04:01 PM   #2
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Hmm interesting
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Old May 15, 2014, 04:05 PM   #3
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This shouldn't have taken 5 years.
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Old May 15, 2014, 04:09 PM   #4
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I like this idea.
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Old May 15, 2014, 04:10 PM   #5
herocero
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fantastic. now where is:
-ability to offer betas
-paid upgrades
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Old May 15, 2014, 04:12 PM   #6
cobbyco
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So tools for further promoting freemium 'games'.

Brilliant.
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Old May 15, 2014, 04:14 PM   #7
Southern Dad
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All my devices have in app purchases blocked
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Old May 15, 2014, 04:14 PM   #8
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Sometimes I just wish I could still purchase a full game and be done with it instead of being nickled and dimed for every little upgrade option. I am perfectly capable of slowly beating a game by winning and progressing through levels without having to pay.
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Old May 15, 2014, 04:18 PM   #9
Steve at Jobs
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This promotion isn't available in my country. What a bummer.
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Old May 15, 2014, 04:18 PM   #10
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Originally Posted by ForzaJuve View Post
Sometimes I just wish I could still purchase a full game and be done with it instead of being nickled and dimed for every little upgrade option. I am perfectly capable of slowly beating a game by winning and progressing through levels without having to pay.
Fortunately, there are developers who still go this route. One recent example is Wayward Souls. The problem is that games that cost $5 out the door aren't at the top of the sales lists for very long except if they have super brand recognition (like Minecraft), so discovery is a huge problem.
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Old May 15, 2014, 04:19 PM   #11
Jessica Lares
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Yay. This will be nice for app content in general, like subscriptions, filter packs, etc, etc.
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Old May 15, 2014, 04:26 PM   #12
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Maybe Clash of Clans will release some of these codes.. heh.. twitches
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Old May 15, 2014, 04:50 PM   #13
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Originally Posted by ForzaJuve View Post
Sometimes I just wish I could still purchase a full game and be done with it instead of being nickled and dimed for every little upgrade option. I am perfectly capable of slowly beating a game by winning and progressing through levels without having to pay.
That's what I'm doing with Real Racing 3. I have never spent a nickel on this app, and am progressing.
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Old May 15, 2014, 04:51 PM   #14
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I am surprised it took them this long to come up with this, hopefully app developers will take full advantage of this.
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Old May 15, 2014, 04:53 PM   #15
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Finally!!! But I still don't like in app purchases
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Old May 15, 2014, 05:01 PM   #16
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Originally Posted by goobot View Post
This shouldn't have taken 5 years.
This is Apple we're talking about after all.
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Old May 15, 2014, 05:03 PM   #17
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Definitely a step in the right direction!
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Old May 15, 2014, 05:11 PM   #18
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Finally step in proper direction. It will make Newsstand publishers' life just easier. Another app publisher has confirmed this feature via Twitter https://twitter.com/presspadapp/stat...47502571925505
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Old May 15, 2014, 05:18 PM   #19
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Originally Posted by goobot View Post
This shouldn't have taken 5 years.
You're right -- but it is what it is. It's here now, so I guess we could either complain it still hadn't been added, or complain it took so long. Either way, it's happened, so it's a good thing.
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Old May 15, 2014, 05:22 PM   #20
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they should make all apps free...that would be freemium...not inapp crap.
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Old May 15, 2014, 05:26 PM   #21
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Originally Posted by goobot View Post
This shouldn't have taken 5 years.
Yes, because this is a feature you and everyone else has been requesting since day 1.
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Old May 15, 2014, 05:58 PM   #22
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Vpp

Hope this means now we can purchase IAP through the Volume Purchase Program.

One example I can think of is Garage Band. It's a free download but to unlock all the features you have to purchase an IAP. This is a pain for schools to do.
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Old May 15, 2014, 06:03 PM   #23
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Nice. I was missing this!
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Old May 15, 2014, 06:17 PM   #24
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Sweet! So how long until will you be able to gift a single song to another person while using the iTunes Store on iOS?? Still can't do that in 2014.
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Old May 15, 2014, 06:32 PM   #25
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What I would love to see in the App Store is the ability for developers to let possible customers of paid apps to try them before they buy. Other app stores do this and I think it's genius... There's been plenty of times where I come across a more expensive app that I ended up not getting because I was afraid the app wouldn't fulfill my needs.
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