Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jun 5, 2014, 10:50 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Jony Ive and Bono to Appear at Cannes Lions Festival to Discuss (RED) Partnership




The organizers of the Cannes Lions International Festival of Creativity today announced that they will be honoring Bono with the first ever LionHeart Award later this month at the 61st annual festival. The award is being given for Bono's work with the (RED) campaign to raise funds for the fight against AIDS.

Alongside the honor, Bono and Apple design chief Jonathan Ive will participate in an on-stage interview to discuss their collaboration on the campaign, which has seen contributions from the purchase of (PRODUCT)RED Apple products reach $70 million. Ive last year also partnered with friend and designer Marc Newson to auction off a number of one-of-a-kind items, including a unique red Mac Pro and rose gold-plated EarPods, to benefit the (RED) campaign.
Quote:
In an exclusive seminar for Cannes Lions delegates, Bono will join Jonathan Ive, Apple Inc's Senior Vice President of Design, in a discussion moderated by Shane Smith, CEO and Founder of VICE Media, and introduced by Anne Finucane, Global Strategy and Marketing Officer of (RED) partner, Bank of America. Bono and Jonathan Ive will discuss the success of (RED) and [its] unique collaboration with global partners - including Apple, (RED)'s largest corporate contributor to the AIDS fight - and the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson. The auction resulted in $44 million for the Global Fund on World AIDS Day last year.
The 45-minute interview, which will represent a relatively rare public appearance for Ive, will take place on June 21. It is unclear whether video of the interview will be made available after the event, but we have contacted festival organizers to inquire about the possibility.

(Thanks, Joe!)

Article Link: Jony Ive and Bono to Appear at Cannes Lions Festival to Discuss (RED) Partnership
MacRumors is offline   0 Reply With Quote
Old Jun 5, 2014, 10:56 AM   #2
bboucher790
macrumors 6502a
 
Join Date: Mar 2007
Is it me or does Jony Ive kinda look like a young Bono...
bboucher790 is offline   0 Reply With Quote
Old Jun 5, 2014, 10:58 AM   #3
Menel
macrumors 601
 
Menel's Avatar
 
Join Date: Aug 2011
Location: Atlanta
I'd rock a (RED) iPhone 6. Have done with iPad cases and iPod, and my Mophie pack.
__________________
iPhone 6 • iPad Air • Mac mini (2011)
Menel is offline   2 Reply With Quote
Old Jun 5, 2014, 11:00 AM   #4
Jynto
macrumors 6502
 
Join Date: Jan 2012
Location: Nottingham, UK
Ooh, this is interesting. Jony doesn't usually give interviews, too shy. That's probably why we've hardly ever seen him on stage.
__________________
15'' AirBook Pro (late 2018) with 5.1 GHz Core i9, 64 GB RAM, 4 TB SSD, and iOS X 10.12 (jailbroken)
Jynto is offline   0 Reply With Quote
Old Jun 5, 2014, 11:01 AM   #5
840quadra
Moderator
 
840quadra's Avatar
 
Join Date: Feb 2005
Location: Land of 10,000 Lakes
Thank heavens Ive doesn't feel the need to wear shades everyplace he goes .

Regardless,
Great to see the effort put forward by both people, and both organizations. Would love the option of some other RED products, even desktops and accessory items.

::EDIT::
2nd part of my (old) reply was for a different thread, Copy / paste fail .
840quadra is offline   0 Reply With Quote
Old Jun 5, 2014, 11:08 AM   #6
Rogifan
macrumors G3
 
Rogifan's Avatar
 
Join Date: Nov 2011
Weird mix of people at this event. You have people from technology/start up companies, brand marking, media companies, etc. And then you have: Gisele Bündchen, David Hasselhoff, Courtney Love and Jared Leto. Huh?!?

----------

Quote:
Originally Posted by bboucher790 View Post
Is it me or does Jony Ive kinda look like a young Bono...
When he was younger, yes.

__________________
"When we se something huge and powerful we aspire to make it small and meaningful."— Jony Ive 
Rogifan is offline   1 Reply With Quote
Old Jun 5, 2014, 11:11 AM   #7
oliversl
macrumors 6502a
 
Join Date: Jun 2007
Jony was not on stage on WWDC, right? I mean, in that serious-face and slow-talking video kind of form. Right?
__________________
My email after a captcha in: http://tinymailto.com/oliversl
oliversl is offline   0 Reply With Quote
Old Jun 5, 2014, 11:18 AM   #8
IJ Reilly
macrumors P6
 
IJ Reilly's Avatar
 
Join Date: Jul 2002
Location: Palookaville
I didn't even know they'd been arrested.
__________________
*The season starts too early and finishes too late and there are too many games in between.
Bill Veeck
IJ Reilly is offline   13 Reply With Quote
Old Jun 5, 2014, 11:19 AM   #9
Thunderhawks
macrumors 68020
 
Join Date: Feb 2009
Quote:
Originally Posted by Jynto View Post
Ooh, this is interesting. Jony doesn't usually give interviews, too shy. That's probably why we've hardly ever seen him on stage.
He does this once more "in the name of love"
__________________
It's ready, when it's ready !
"Any fool can criticize, condemn and complain and most fools do." — Benjamin Franklin
Thunderhawks is offline   2 Reply With Quote
Old Jun 5, 2014, 11:30 AM   #10
powers74
macrumors 68000
 
powers74's Avatar
 
Join Date: Aug 2008
Location: At the bend in the river
Bono looks like he did a Giant bong hit about 5 min before that pic was taken... not that I'd know anything about that of course...
__________________
"Any sufficiently advanced troll is indistinguishable from a genuine kook."
powers74 is offline   0 Reply With Quote
Old Jun 5, 2014, 11:31 AM   #11
Aluminum213
macrumors 65816
 
Aluminum213's Avatar
 
Join Date: Mar 2012
Why not release a RED iPhone and iPad if they really care about raising money? They would fly off the shelves


Instead they auction a red Mac Pro so one rich guy can have it as a status symbol


What's the logic? Is it about raising money for a cause or a status symbol?
__________________

iPad Air 2 | Silver | 64GB
iPhone 6 Plus | Silver | 64GB
2012 iMac 27" | i7 | 3.4Ghz | Fusion | 32GB RAM | 680MX
Aluminum213 is offline   1 Reply With Quote
Old Jun 5, 2014, 11:32 AM   #12
sza
macrumors regular
 
Join Date: Dec 2010
Jony is actually smiling...
sza is offline   1 Reply With Quote
Old Jun 5, 2014, 11:42 AM   #13
Tiger8
macrumors 68000
 
Join Date: May 2011
Did they airbrush Jony's gray shirt?

It's black now! Must be airbrushed

Either way that's not a good picture, Ivy looks scary, and Bono looks like an 80 year old
Tiger8 is offline   0 Reply With Quote
Old Jun 5, 2014, 11:50 AM   #14
G4DP
macrumors 65816
 
Join Date: Mar 2007
Quote:
Originally Posted by Aluminum213 View Post
Why not release a RED iPhone and iPad if they really care about raising money? They would fly off the shelves


Instead they auction a red Mac Pro so one rich guy can have it as a status symbol


What's the logic? Is it about raising money for a cause or a status symbol?
it's never been about raising money. It's all about publicity.
__________________
Apple wouldn't know a cartographer if they stabbed them with a pair of compass' in the backside!
G4DP is offline   7 Reply With Quote
Old Jun 5, 2014, 11:53 AM   #15
iLoveLetteri
macrumors newbie
 
Join Date: Feb 2012
Location: Bulgaria
Ive's face creeps me out.
__________________
iPad Racing Wheel http://koloswheel.com/
Thoughts @ ivaylok@koloswheel.com
iLoveLetteri is offline   4 Reply With Quote
Old Jun 5, 2014, 11:56 AM   #16
Macist
macrumors 6502a
 
Join Date: Mar 2009
I've never known why a someone purchasing an ultimately frivolous disposable consumer product would want to tie up the buying experience with visions of africans dying.

Can't Apple just quietly donate a punch of money to good causes instead of giving Boner another chance to tell us what he's doing for charidee?
Macist is offline   7 Reply With Quote
Old Jun 5, 2014, 11:58 AM   #17
DELLsFan
macrumors 6502a
 
DELLsFan's Avatar
 
Join Date: Jan 2009
Quote:
Originally Posted by Menel View Post
I'd rock a (RED) iPhone 6. Have done with iPad cases and iPod, and my Mophie pack.
Me too.
__________________
iPad 2 Aluminum Mac Mini iPhone 5 AEBS TV iPod Touch
DELLsFan is offline   0 Reply With Quote
Old Jun 5, 2014, 12:53 PM   #18
krewger
macrumors member
 
Join Date: Sep 2012
Bono looks baked with stylish eyewear and Johnny looks like it's monday morning and completely sober. I also find it freakishly odd to look at in proportions that Jony Ive's head takes up as much space as Bono's head including hair!
krewger is offline   0 Reply With Quote
Old Jun 5, 2014, 01:01 PM   #19
iPadCary
macrumors regular
 
Join Date: Mar 2012
How did VICE, of all people, swing getting Bono AND Jony onstage together
to be "interviewed about charity" in Cannes, of all places?!?

None of this makes any sense.
Sounds like a free, paid vakay for Bono & Ive.
iPadCary is offline   0 Reply With Quote
Old Jun 5, 2014, 01:03 PM   #20
GenesisST
macrumors 65816
 
GenesisST's Avatar
 
Join Date: Jan 2006
Location: Where I live
Is that Bono or Tim Cook in disguise?
__________________
Kenmore microwave, Frigidaire oven, Fisher & Paykel fridge, LG washer & Dryer and Crane toilet
GenesisST is offline   0 Reply With Quote
Old Jun 5, 2014, 01:12 PM   #21
winston1236
macrumors 65816
 
Join Date: Dec 2010
Location: ><
Quote:
Originally Posted by G4DP View Post
it's never been about raising money. It's all about publicity.
True, ultimately (red) has raised very little in its lifetime. Apple could easily donate more in a year than (red) has raised in its lifetime.
winston1236 is online now   1 Reply With Quote
Old Jun 5, 2014, 01:14 PM   #22
krewger
macrumors member
 
Join Date: Sep 2012
resized his head and gave a bit of smile to look more human. much better.
Attached Thumbnails
Click image for larger version

Name:	bono_ive_cannes_lionssmile.jpg
Views:	44
Size:	76.8 KB
ID:	475241  
krewger is offline   0 Reply With Quote
Old Jun 5, 2014, 01:24 PM   #23
thermodynamic
macrumors 65816
 
thermodynamic's Avatar
 
Join Date: May 2009
Location: USA
Quote:
Originally Posted by Macist View Post
I've never known why a someone purchasing an ultimately frivolous disposable consumer product would want to tie up the buying experience with visions of africans dying.

Can't Apple just quietly donate a punch of money to good causes instead of giving Boner another chance to tell us what he's doing for charidee?
It's hard to deny the facetiousness of it all...

Remember when Bono teamed up with Oprah, to sell iPods? That was another debacle in of itself, or would be for Oprah several months later when she got flustered over school kids she interviewed wanting iPods... why not tell them that they can get good grades and use that to get a job to make the money needed to buy one? But that's from 2007, the distant past...

And the best charity is done anonymously (but it prevents the advertising, ego trip, and product placement that go along with it...)
__________________
Early-2011 17" MacBook Pro (2.2GHz 8GB DDR3-12800 (1600MHz))
2009 Mac Pro (Quad, 2.66GHz, 8GB (DDR3-8500 (1066MHz))
iPhone 3GS (32GB)
thermodynamic is offline   3 Reply With Quote
Old Jun 5, 2014, 01:30 PM   #24
Cole Slaw
macrumors 6502
 
Join Date: Oct 2006
Location: Canada
The 80's called; they want Bono back.
__________________
Mac Mini 2.3 i7/960gb ssd + 1tb /16gb RAM | 27" Thunderbolt Display | MacBook Air 11" i7/256/8gb RAM | iPod Classic 160 gb | iPhone 5S 64 gb
Cole Slaw is offline   3 Reply With Quote
Old Jun 5, 2014, 01:38 PM   #25
Ivan0310
macrumors member
 
Join Date: Mar 2011
Location: Dallas, TX
Quote:
Originally Posted by powers74 View Post
Bono looks like he did a Giant bong hit about 5 min before that pic was taken... not that I'd know anything about that of course...
He just looks supremely disinterested to me. Like "-the **** am I doing here? And who's this ***hole with the giant head to my left?".
__________________
2.0GHz Quad-Core Intel Xeon MacPro, 120GB SSD, 7GB RAM, ATI Radeon HD 5770 | 2.4GHz Core i5 MacBook Pro 13.3" | TV | 64GB iPhone 5s | 16GB iPad Mini Retina T-Mobile
Ivan0310 is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Forum Jump

All times are GMT -5. The time now is 04:51 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC