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Old Jun 9, 2014, 12:52 PM   #1
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Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire




With the retirement of Apple's longtime public relations chief Katie Cotton having become official as of May 30, the company is now looking for her successor. according to Re/code, Tim Cook is personally overseeing the search and is seeking some external candidates who could put a "friendlier, more approachable face" on the company even as Apple has several in-house candidates who could step into the role.
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[T]hough there are at least two well-qualified internal candidates for the job -- comms veterans Steve Dowling and Nat Kerris -- Apple is also looking outside the company for Cotton's replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he's paying particular attention to those he believes could put a friendlier, more approachable face on Apple's public relations efforts.
Apple software chief Craig Federighi posed for numerous photos with WWDC attendees (Photo: @alexford)
While there have been signs that Apple has been opening up a bit under Tim Cook's watch, that evolution took a significant step forward at last week's Worldwide Developers Conference with the company making a number changes such as loosening non-disclosure restrictions on developers and making session materials available to the public.

Developers in general reported a much greater feeling of openness from Apple at the event, from the confident and friendly attitudes of Apple's executives and engineers to the developer "love letter" that was WWDC with the host of new tools for helping developers build better apps for iOS and OS X.

Article Link: Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire
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Old Jun 9, 2014, 12:53 PM   #2
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For a moment I though he was giving us the finger!!
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Old Jun 9, 2014, 12:53 PM   #3
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I am currently available for the position.
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Old Jun 9, 2014, 12:54 PM   #4
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This would have never happened if Steve was alive.

And that's the truth.
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Old Jun 9, 2014, 12:55 PM   #5
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Tim, you should find more people like Craig Federighi
Love the guy!
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Old Jun 9, 2014, 12:55 PM   #6
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Honestly, you couldn't get much friendlier or more approachable then Mr. Federighi, there.



</mancrush>

Last edited by AngerDanger; Jun 9, 2014 at 02:26 PM. Reason: <3
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Old Jun 9, 2014, 12:55 PM   #7
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Originally Posted by ironsienna View Post
For a moment I though he was giving us the finger!!
For a moment I thought Craig was said "friendlier, more approachable face."
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Old Jun 9, 2014, 12:56 PM   #8
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How happy of a face can you put on, "We have really cool stuff coming but we can't talk about it!"
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Old Jun 9, 2014, 12:57 PM   #9
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Haha, nice. What shirt is that?
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Old Jun 9, 2014, 01:00 PM   #10
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https://twitter.com/craig_apple

And his favourites are very interesting (the first few are selfies) https://twitter.com/craig_apple/favorites

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Old Jun 9, 2014, 01:02 PM   #11
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I always prefer my Giant Corporate Uberlords to not pretend to be people, even though the Supreme Court says otherwise.
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Old Jun 9, 2014, 01:10 PM   #12
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Steve would have never have allowed this..... But now that Tim Cook is CEO, I'm glad that Apple is finally starting to get in to a groove and adopt the vision and personalities of the current executives.
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Old Jun 9, 2014, 01:13 PM   #13
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Steve jobs was a tyrant that turned apple around

Why be friendly when that was successful?
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Old Jun 9, 2014, 01:13 PM   #14
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Or just make Craig Federighi CEO already <3
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Old Jun 9, 2014, 01:14 PM   #15
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Everyone be on the lookout for new MacRumors accounts!
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Old Jun 9, 2014, 01:16 PM   #16
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Craig is awesome. I laughed out loud when he did the metal sign during the presentation. He might be a better presenter even than Steve Jobs.
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Old Jun 9, 2014, 01:16 PM   #17
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Originally Posted by Fresh Pie View Post
Honestly, you couldn't get much friendlier or more approachable then Mr. Federighi, there. </mancrush>
Yep. And if you search Instagram, both Federighi and Ive were quite generous taking photos with lots of WWDC attendees.





Reminds me of a tweet from a developer that John Gruber re-tweeted a couple days ago:

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My 2: for the past few years it's felt like Apple's only goal was to put us in our place. Now it feels like they might want to be friends.
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Old Jun 9, 2014, 01:16 PM   #18
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Old Jun 9, 2014, 01:17 PM   #19
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Why not Dr. Dre? Can't get much *friendlier* than that.

Or, Kanye West.
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Old Jun 9, 2014, 01:19 PM   #20
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I'm up for the job... Where can I submit my application to?

Over here Tim! Hey
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Old Jun 9, 2014, 01:20 PM   #21
TC03
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Originally Posted by Stickrbox View Post
https://twitter.com/craig_apple

And his favourites are very interesting (the first few are selfies) https://twitter.com/craig_apple/favorites
That ain't him.
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Old Jun 9, 2014, 01:23 PM   #22
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You mean to say that Apple wasn't approachable in the past?
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Old Jun 9, 2014, 01:26 PM   #23
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Craig really does seem like the single nicest guy you could ever meet. He is a true joy to listen to and is the most passionate guy I ever hear at Apple events and talks in such an engaging and personable way.

Also love his humour, which makes a Keynote for me.

Apple really have a crack team at the top with Craig and Jony.

I would love this customer care position as I feel Apple needs a digital presence especially interacting on forums and engaging with customers to help move forward and develop no only great new technologies but also devices and services people are wanting and needing.
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Old Jun 9, 2014, 01:31 PM   #24
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You mean to say that Apple wasn't approachable in the past?
I can think of only one time in five years that Apple even responded to my interview requests. That's why I no longer request interviews for articles and research reports, even as a courtesy.

Microsoft was the same but has gotten much better in the past year or so.
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Old Jun 9, 2014, 01:40 PM   #25
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Originally Posted by Radio View Post
Steve jobs was a tyrant that turned apple around

Why be friendly when that was successful?
Ugh... "Hey, Steve Jobs was a complete d**k and was wildly successful, so I can be too!"

Steve's success had to do with his attention to detail, his ability to surround himself with talent, his showmanship and his rejection of anything that didn't meet his high standard of quality.

Being an ***hole was Steve's way of motivating others to succeed. It's one way, but not the ONLY way and certainly not the best way.

And until someone with people skills becomes as successful as Steve, I'll have to continue hearing how being an a** is the only thing that works.



... Someone nice & successful step up? Pretty please!!
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