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Old Aug 13, 2014, 03:55 AM   #1
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Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader




Amazon today launched the Amazon Local Register, a new iOS compatible card reader made to compete with Square's Square Reader and Paypal's Here card reader. Featuring an anti-swivel design and integration with Amazon payments, the Local Register accepts Visa, MasterCard, American Express, and Discover as Amazon is offering a special flat rate of just 1.75% per swipe until January 2016.

Amazon Local Register's companion app for iOS offers a number of features to manage payments, allowing users to add items and discounts as well as the ability to track cash transactions, add staff accounts, change tax rates, and more. The app and the card reader can also connect with a number of cases, stands, receipt printers, cash drawers, and more.

The Amazon Local Register Secure Card Reader is available now for $10 through Amazon's website. The card reader's companion app can be downloaded through the App Store today. [Direct Link]

Article Link: Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader
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Old Aug 13, 2014, 03:56 AM   #2
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and then Apple blows everyone away with a wrist band that replaces your wallet.
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Old Aug 13, 2014, 03:59 AM   #3
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What is this 1950?

I still can't believe the US hasn't adopted chip and pin. And they say y'all are ahead...
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Old Aug 13, 2014, 04:41 AM   #4
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I still can't believe the US hasn't adopted chip and pin. And they say y'all are ahead...
Australia doesn't even allow signatures anymore. It's all paywave/paypass with PIN for purchases over $100. Cards still have chips, but almost no one uses them.
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Old Aug 13, 2014, 05:03 AM   #5
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What percentage do the card terminals at, say Walmart, take? 1.7% from amazon seems really fair.
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Old Aug 13, 2014, 05:42 AM   #6
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Is it just me or does the UI design look kind of lazy in this?
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Old Aug 13, 2014, 05:44 AM   #7
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Does America have pay pass ? As in you just tap your card and bing a payment is processed ? Australia have it over here and it's awesome.
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Old Aug 13, 2014, 06:02 AM   #8
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The way Amazon treats other companies (bullying Hatchet, Disney and many more), I wouldn't trust them to process my transactions.

Amazon previously has encouraged users to tell them the prices retailers were charging so they could undercut them just enough to put them out of business. I bet the hidden agenda of this app is getting the retailer to tell Amazon their prices directly.

Amazon is evil. Don't get involved with them or you'll regret it!
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Old Aug 13, 2014, 06:25 AM   #9
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And then all I need to do is do more than $1000 in swipes before January to break even on the $10 they're charging me for the reader vs the free ones I can get from Square.
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Old Aug 13, 2014, 06:30 AM   #10
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I still can't believe the US hasn't adopted chip and pin. And they say y'all are ahead...
Totally... LOL!

But, but, but... it features an anti-swivel design...
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Old Aug 13, 2014, 06:38 AM   #11
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Originally Posted by OreoMuncher View Post
I still can't believe the US hasn't adopted chip and pin. And they say y'all are ahead...
lol it explains the debts in the US cuz swiping is kinda "fun" and makes it seem harmless while putting in a PIN makes you almost think again if you really need what you are about to purchase.

SWIPE AWAY

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Is it just em or does the UI design look kind of lazy in this?
agreed, looks very android
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Old Aug 13, 2014, 06:57 AM   #12
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But, but, but... it features an anti-swivel design - Can't innovate anymore my ass!
Fixed it for you. But the swiveling design of the other card readers is annoying, seeing as it could have been very easily fixed during the design phase.
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Old Aug 13, 2014, 07:07 AM   #13
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I'm really shocked this doesn't support EMV when the liability switch is just over a year away.
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Old Aug 13, 2014, 07:24 AM   #14
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I still can't believe the US hasn't adopted chip and pin. And they say y'all are ahead...
Banks (finally) have begun pushing them out earlier this year. Probably by 2016 or 2017 they'll be everywhere.
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Old Aug 13, 2014, 07:29 AM   #15
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I still can't believe the US hasn't adopted chip and pin. And they say y'all are ahead...
It's imminent. US merchants are installing terminals with chip readers, but they aren't usually enabled. Wal-Mart is an exception, although not in every store. Replacement cards are starting to have chips in them, although you may have to make a special request.

I believe that October 2015 is the "deadline", meaning that after that date, merchants must have switched to point-of-sale terminals that will read a chip, or the merchant assumes all responsibility for fraud.

However, it will be "chip and signature" for credit cards. US consumers associate a PIN with a debit card, and I guess the banks think it will confuse them.

Unfortunately, it's a pain when you want to use a US chip card in Europe. Merchants catering to tourists know what to expect, but if you go somewhere they expect the consumer to enter a PIN, they get nervous because they think they will on the hook for fraud.
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Old Aug 13, 2014, 07:31 AM   #16
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What percentage do the card terminals at, say Walmart, take? 1.7% from amazon seems really fair.
Walmart is big enough to negotiate their rates -- something the 'little guy' can't do. Typical rates the 'little guy' can get is 1.9 - 2.9% + $.30 - $.50 per transaction.
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Old Aug 13, 2014, 07:32 AM   #17
ptb42
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Originally Posted by Robstevo View Post
Does America have pay pass ? As in you just tap your card and bing a payment is processed ?
Some cards have the feature. I have one, out of all the cards we have.

But, I've found few merchants have a point-of-sale terminal that supports it. Maybe that will change as merchants switch over to terminals that support the EMV chip -- they'll add the NFC capability as well.
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Old Aug 13, 2014, 07:56 AM   #18
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Does anyone know if you can use the Square reader or paypal reader with Amazon Local Register or vise versa?
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Old Aug 13, 2014, 07:57 AM   #19
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Some cards have the feature. I have one, out of all the cards we have.

But, I've found few merchants have a point-of-sale terminal that supports it. Maybe that will change as merchants switch over to terminals that support the EMV chip -- they'll add the NFC capability as well.
My cards used to have it, last time they were re-issued, NFC chip removed.

Also some of the stores who had it around here, have removed it.

I think NFC is dying.
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Old Aug 13, 2014, 09:49 AM   #20
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Originally Posted by OreoMuncher View Post
I still can't believe the US hasn't adopted chip and pin. And they say y'all are ahead...
No one says we're ahead in this area.....

But that's the price of being the (2nd) largest consumer economy in the world. Too many retailers and customers stuck on legacy hardware and software. It'll take a HUGE push and a lot of time to get with the times.

Luckily, I've read the push is starting. I think 2015/2016 is targeted as the start of rollout. Then they'll ease everyone into it.
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Old Aug 13, 2014, 10:09 AM   #21
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Quote:
Originally Posted by Robstevo View Post
Does America have pay pass ? As in you just tap your card and bing a payment is processed ? Australia have it over here and it's awesome.
All my Wells Fargo cards have PayPass, and my CCs have Chip and PIN.

Square even introduced an EMV reader,
Amazon just introduced this one only to have to introduce a new one next year? Then again the app even looks lazy.
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Old Aug 13, 2014, 01:03 PM   #22
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Problem with NFC cards is that thieves can walk up to you with a portable reader and grab your info, so you end up needing special faraday cage wallets and purses to stop that.

The forthcoming EMV, or what I call smart card, like Europe has had for years will solve a lot of that problem. It just takes awhile for a country like the US to switch over. I just got the notice from Square a couple weeks ago about the October 2015 deadline.
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Old Aug 13, 2014, 01:19 PM   #23
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Originally Posted by xdhd350 View Post
Problem with NFC cards is that thieves can walk up to you with a portable reader and grab your info, so you end up needing special faraday cage wallets and purses to stop that.

The forthcoming EMV, or what I call smart card, like Europe has had for years will solve a lot of that problem. It just takes awhile for a country like the US to switch over. I just got the notice from Square a couple weeks ago about the October 2015 deadline.
Agreed. NFC is more secure in a phone than on a card. At least on a phone the system isn't active until the app is running, vs. on a card where it's "always on"
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Old Aug 13, 2014, 02:28 PM   #24
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No one says we're ahead in this area.....

But that's the price of being the (2nd) largest consumer economy in the world. Too many retailers and customers stuck on legacy hardware and software. It'll take a HUGE push and a lot of time to get with the times.
This is the real reason it has been delayed so long. I read an article a while back claiming that the cost to switch to EMV cards in the US was around $8 BILLION. Most of that cost is on the merchants, who have to replace their POS terminals.

Quote:
Originally Posted by jrswizzle View Post
Luckily, I've read the push is starting. I think 2015/2016 is targeted as the start of rollout. Then they'll ease everyone into it.
October, 2015, is the "deadline". However, it's not an "ease", it's a "shove". Merchants are being told: "after that, you can accept a mag-stripe card if you want. But, you'll have to eat any fraud".

----------

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All my Wells Fargo cards have PayPass, and my CCs have Chip and PIN.
Are your credit cards from Wells Fargo?

If so, I have some bad news: while there is a PIN in the chip, the signature requirement has "priority". The chip has some way to specify this to the terminal. So, it will require a signature if there's a way to capture it, and only fall back to a PIN if it's an unattended device.

This is supposed to work in things like unattended gas pumps in Europe. However, I can attest that it doesn't, at least not in Italy. We requested replacement Wells Fargo cards with EMV chips specifically for this purpose. In the end, I had to scrounge around for cash -- fortunately, we were mid-point in our trip and still had some Euros.

Maybe you have had better luck, or they will figure it out before widespread rollout in the US.

I don't know why US banks are sticking with the signature. I guess it's because they think consumers used to specifying a PIN for a debit card will get confused if it's required for a credit card.
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Old Aug 13, 2014, 03:06 PM   #25
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Will they jack up rates after the promotional period, then email all your customers if you complain? /sarcasm
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