OK Go Accuses Apple of Ripping Off Concept From Hit Music Video

Apple is facing criticism from alternative rock band OK Go following the release of its promotional video, "Perspective," that promotes the company's philosophy of "seeing things differently." Showcased as the introduction to Apple's Phone 6 press event, the video pans around a room, using camera angles to align random shapes into words. OK Go is accusing Apple of lifting this visual trick from the band's recently released "The Writing's On the Wall" music video.

Following the talks between Apple and OK Go, Gershon claims Apple also hired 1stAveMachine and even employed the same director that worked with OK Go on its hit music video to produce the video for the company's iPhone launch event. As a result, Apple's latest promotional video has an uncanny similarity to OK Go's "The Writing's On the Wall".

"The videos speak for themselves and you can draw your own conclusions," says Gershon, adding that the band is exploring its legal options.

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OK Go may have a hard time proving a copyright violation or idea theft in court, but that isn't stopping them from complaining publicly about the perceived injustice. This isn't the first time Apple's advertising efforts have face scrutiny. In one high-profile case, the company faced a complaint over its Siri commercials that showcased an ease-of-use which the lawsuit claimed was not present in real-world usage.

Article Link: OK Go Accuses Apple of Ripping Off Concept From Hit Music Video