Why is there a lack of enthusiasm? IPad Air 2 could be a major upgrade if there's an 8mp camera, Touch ID, Apple pay, slimmer design, retina hd, 2gb ram, split screen multi tasking, gold colour, 32gb base line model. I skipped ipad 4 when I had ipad 3 but this time is different.
Ipad air was mostly all about the new design but inside this will be one of the best.
1) The majority of people dont want to update iPads every generation
2) The camera may be improved, but the ones on their phones are most likely better. iPads arent seen as a camera replacement.
3) Touch ID and Apple pay are nice to have, but its not as practical on an iPad as an iPhone, Im not going to walk up to places and pull out my iPad to pay for things, especially if my phone does it.
4) Slim is always nice, but shaving off a few milometers isnt that noticeable between generations
5) The retina screen and ram are very valid reasons to upgrade, if the current air is lagging with apps, which may or may not be the case for many
6) Multi-tasking may also come to the current air, we dont know if its an air2 exclusive yet, but this is where the ram would be a critical factor
7) the color and storage option are moot points as its all preference and not a reason to get one.
I stick to the point of people dont want to drop $500+ every year. I want an iPad to last me a good few years before I upgrade, and lately the updates to the hardware have been sub-par in my eyes. The air update was major with the redesign, but the internals are seriously lacking. They are placing hardware that is capable for the next year, but as the next iPad is released, and apps updated to use more of the new iPads resources, the old one becomes outdated real quick. And I dont think I will be getting any iPads anymore unless they look like they will last me a good while. All the updates are 'standard' or 'expected'. Nothing you listed made me wow. iPhone > iPad unless iPad brings something else to the table *couchosxcough*