All commercials Samsung makes are annoying. Just really shows how insecure they are and how much of a threat iPhones are to their phones.
Notice how Apple has responded to their commercials....
You people claiming this don't understand Samsung's marketing. They aren't trying to get people who have or want iphones to want their phone. I'll even venture to say they don't even really care about us apple fans (after all, we're not really their market cause we're not looking for an Android phone). You are forgetting they have a lot of other Android devices to compete with (unlike iPhone that does not have another iOS phone to compete with).
Those ads are not targetted at you at all. Those ads are targetted at the Android faithful, many who constantly make fun of apple devices, sheeple, isheep who would love an ad like that cause it speaks straight to them (pretty much Samsung uses the kind of jokes those guys love to levy at Apple users). They are trying to get those guys to like them and prefer a Samsung over an LG phone or a Sony phone or whatever other Android phone makers are out there. And it works. Just go on G+ and see how many android fans/apple haters love Samsung (and love their ads). Shoot, go anywhere where you will find a lot of android lovers, Samsung's ads work very well on them.
It really isn't aimed at Apple or Apple users at all. It's aimed at Android users and those that love the Android ecosystem. Because Apple is only one of Samsung's competitors. And their other competitors are running the same system so they have to have something else that sets them apart from them (with apple they have the, "We got Android and its perks" to differentiate themselves with).