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Apple Watch Marketing Page Updated With 'Timekeeping', 'New Ways to Connect', 'Health and Fitness' Pages

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Original poster
Apr 12, 2001
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The marketing website for the Apple Watch has been updated (via 9to5Mac) with additional details about how it functions as a watch, new ways that wearers will communicate, as well as more about the watch's health and fitness features.

Apple's marketing team has also added new animations to the site, showing how the Apple Watch will move between screens and how some of the apps will work. Much of the basic information was already located on the Apple Watch site, but lots of it has been broken out with more information and detail.

dialineverydetail.jpg
The new Timekeeping page reveals more about some of the watch faces that are included with the Apple Watch, including details about Complications -- specialized functions on a watch face like moon phases, sunrise and sunset, or, for the Apple Watch, stock quotes and weather.
Apple Watch is first and foremost an incredibly accurate timepiece. It does everything a watch should, but in ways no other watch ever has. It's also connected to your calendar, your contacts, and your schedule. So in addition to showing you the time, Apple Watch actually understands what time means to you. It helps you be more productive and efficient. So you get more out of every moment.
Click to expand...
The New Ways to Connect page talks about the Friends feature that makes it easy to send messages, make a call, or reach out to other Apple Watch users. Wearers can send a tap, draw a picture, or share their heartbeat with other Apple Watch wearers, but they can also send and receive text messages, audio snippets, share a location, make phone calls and email right from the watch. Wearers can also use Handoff to start a call or email message from the Apple Watch and seamlessly transfer it to the iPhone.
You won't just send and receive messages, calls, and mail more easily and efficiently. You'll express yourself in new, fun, and more personal ways. With Apple Watch, every exchange is less about reading words on a screen and more about making a genuine connection.
Click to expand...
morethanoneway.jpg
Finally, the new Health and Fitness page talks about the different ways Apple Watch measures movement, as well as additional details on the included Workout app. The watch tracks movement, exercise and how often the wearer stands up throughout the day, giving subtle reminders as needed to encourage more movement.

The watch uses its accelerometer, heart rate sensor, as well as Wi-Fi and GPS locations from the iPhone to follow movement as well. The Workout app shows real-time stats including time, distance, calories burned, pace and speed for running, walking and cycling. All data is tracked over time, making it easy for wearers to track their improvement.
Apple Watch is our most personal device ever, and there's nothing more personal than your health. Just as Apple Watch is designed to keep you more efficient, organized, and productive, it's also made to keep you moving. Because being active is vital to living a healthy life.
Click to expand...
The Apple Watch is scheduled to go on sale early next year, though Apple has not gotten any more specific than that.

Article Link: Apple Watch Marketing Page Updated With 'Timekeeping', 'New Ways to Connect', 'Health and Fitness' Pages
 
Article Link
https://www.macrumors.com/2014/11/26/apple-watch-page-updated/
Traverse

Traverse

macrumors 604
Mar 11, 2013
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It's definitely interesting and somewhat tempting, but before I make that much of an investment I want to wait and see how the category plays out.
 
jmgregory1

jmgregory1

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Jun 24, 2010
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I think the idea of interacting with a watch, as if doing that is less distracting in a meeting than looking at your phone, or frankly easier than doing so on your phone, is where Apple is wrong about the value proposition of the watch.

Sure, I'll look at my watch a few times a day, but there is zero interaction, because I use an automatic watch that requires no interaction. I see the time, maybe the date, which is what I need to see. I Know I'm just one potential use case, but unless you are sending one line emails or texts, I don't know how it could possibly be of any use for reading or writing messages.

And the fact that you really have to have your iPhone with you for the watch to work, then it becomes just a small redundant screen on your wrist.

I've got a lot of Apple stuff, but the watch will need to do more than it is now before I'll think twice about giving up my Seiko automatic.
 
Patriot24

Patriot24

macrumors 68030
Dec 29, 2010
2,813
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A timepiece. A communicator. A fitness tracker.
A timepiece. A communicator. A fitness tracker.
A timepiece. A communicator. A fitness tracker.

Are you getting it? These are not three separate devices. This is one device.

:apple::cool:
 
H

hagr182

macrumors regular
Apr 6, 2010
192
29
Im in as well. I hope the big stainless steel one is not very expensive, since I feel this one will lose value very quickly. If I buy it I won´t buy it again until it breaks, sort of like my olde trusty ipad 2 (Meaning I wont buy again till V4 or V5).

I hope this sells!! tough I can already see what V2 will be all about, slimmer, camera and faster.... but that´s tech for you all....
 
T

tuna9720

macrumors regular
Jan 17, 2008
191
47
The clock in the image is somehow incorrect. Second shows 30 but the minute is exactly on the number 9. Who cares though :)
 
ksuyen

ksuyen

macrumors 6502a
Jun 26, 2012
772
141
IC. Apple is once again marketing the User Experience instead of hardware, software, and specs (technically is the same thing, but for non technical person it's a huge difference). Which means, people who read MacRumours will never be interested. Which also means, people who are not as nerdy (a big majority of earth population) will love this. Smart move, Apple.

But I will still get this. Tough I have to switch off my nerdiness and become a normal human being for once in order to get excited about Watch.
 
S

Steve.V

macrumors newbie
Nov 26, 2014
3
0
"The custom heart rate sensor in Apple Watch detects your heart rate during workouts. When you’re not in a workout, Apple Watch uses an accelerometer, along with the GPS and Wi‑Fi in your iPhone"

Does this mean that the Apple Watch won't measure resting heart rates?
 
k3ith

k3ith

macrumors regular
Jul 1, 2007
176
150
New York, NY
"To mute an incoming call, just cover Apple Watch with your hand."

Don't know if we knew this before, but first time I read that we're going to be able to not answer calls just by placing our hand over Apple Watch. Pretty cool!
 
Cayden

Cayden

macrumors 6502a
Jul 10, 2014
926
544
Utah
So excited for this. I think this'll appeal to many customers not only really into tech but also those that just think it'll be "cool" to have.
 
bbeagle

bbeagle

macrumors 68040
Oct 19, 2010
3,542
2,982
Buffalo, NY
Traverse said:
It's definitely interesting and somewhat tempting, but before I make that much of an investment I want to wait and see how the category plays out.
Click to expand...

$350 is an 'investment' to you? It's half the price of cell phones!

Sigh, the youth of today. A $200,000 house is an Investment. Someday you'll earn real money and understand that $350 is just a drop in the bucket for most people.
 
O

Olivier Giround

macrumors member
Sep 10, 2014
76
0
You'll express yourself in new, fun, and more personal ways. With Apple Watch, every exchange is less about reading words on a screen and more about making a genuine connection.
Click to expand...

This makes the baby jesus cry.
 
ksuyen

ksuyen

macrumors 6502a
Jun 26, 2012
772
141
Traverse said:
It's definitely interesting and somewhat tempting, but before I make that much of an investment I want to wait and see how the category plays out.
Click to expand...

The Black Seal Panerai (US 12,000.00) watch is an investment, though it's uglier than Apple Watch.
 
D

DaveTheRave

macrumors 6502a
May 22, 2003
784
370
Patriot24 said:
A timepiece. A communicator. A fitness tracker.
A timepiece. A communicator. A fitness tracker.
A timepiece. A communicator. A fitness tracker.

Are you getting it? These are not three separate devices. This is one device.
Click to expand...

…with awful battery life, that must be tethered to an iPhone for many functions, and doesn't really solve an existing problem. No thanks.
 
Traverse

Traverse

macrumors 604
Mar 11, 2013
7,688
4,400
Here
bbeagle said:
$350 is an 'investment' to you? It's half the price of cell phones!

Sigh, the youth of today. A $200,000 house is an Investment. Someday you'll earn real money and understand that $350 is just a drop in the bucket for most people.
Click to expand...

ksuyen said:
The Black Seal Panerai (US 12,000.00) watch is an investment, though it's uglier than Apple Watch.
Click to expand...

When you're in college preparing for grad school, yes, $350 is an investment. :p At least when it comes to a more novelty item. An iPhone or MacBook costs more, but provides a functional benefit. I am merely saying that I want to wait and see how the concept develops and make sure this isn't something Apple will dump in 2 years.
 
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