Superbowl Crap
This year the collection of ads was the most disappointing example of no-one-gives-a-crap-about-the-consumer-anymore (with limited exception, at least Pepsi tried to be creative and thank god they left Halley Isley [sp?] out of the mix). But this is the one day in the whole year that the consumer actually sits and pays attention to the commercials to see how the ads are going to be funnier, cooler, more-awe inspiring... and instead it looks like most companies just ran the same old crap that we've been seeing for months. i know we're in an "economic downturn," but come on... if you're going to spend $4,000,000 for a 30 second spot, the least you could do is think of some clever way to say what you've got to say. But then again, the money movers and shakers are mostly from the Wintel world and being original and innovative is no their strong suit.
i'd say that a short spot featuring the imac would have gone a long way to pique the curiosity of a slumbering nation who has very little idea of what an imac is, or who still think of the imac as that dorky little 13 inch TV in transparent blue plastic. Although i suppose another Jeff Goldblum snore could have had the effect of turning off an entire nation to the product...
All in all, considering the "creative" company a 30 second spot would have kept, Apple made the right decision to be disincluded from the list.
But can't we get at least a little exposure for the most radical computer design ever? Maybe a cow crapping on the POS that Gateway BS's about... Maybe a side-by-side demonstration of what-you-see-is-what-you-get.
