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Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments

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Visa announced on Tuesday that it will be rolling out tokenization in Europe, an essential technology that allows for secure and convenient contactless payments using various technologies (via The Next Web). The tokenization service will be available to financial institutions in mid-April and helps pave the way for the launch of Apple Pay in Europe.
“This is an exciting time to be in the payment industry. We believe that 2015 will be the year that mobile payments will be in the hands of consumers across Europe," said Sandra Alzetta, Executive Director, Core Products for Visa Europe. "Tokenisation is one of the most important technologies to emerge in digital payments and has the potential to start a whole new chapter in the kinds of products that are developed."
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Visa, MasterCard and American Express were among the credit card companies that launched tokenization in the United States ahead of the launch of Apple Pay last October. The technology replaces your credit card information with a randomized series of numbers during payment authorization to secure your account details when you tap your smartphone on a contactless payment terminal.

Apple Pay remains limited to the United States, although an international expansion could start with Canada as early as March. The NFC-based mobile payments service requires an iPhone 6 or iPhone 6 Plus, and will also be compatible with the iPhone 5s, iPhone 5c and iPhone 5 when paired with an Apple Watch.

Article Link: Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments
 
Article Link
https://www.macrumors.com/2015/02/24/visa-tokenization-apple-pay-europe/
Last edited:
ArtOfWarfare

ArtOfWarfare

macrumors G3
Nov 26, 2007
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:apple:Pay is why I would have money invested in Apple, if I could afford the risks of investing.
 
Robert.Walter

Robert.Walter

macrumors 68040
Jul 10, 2012
3,093
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I'm using Pay on a daily basis here in my corner of Europe (eastern Switzerland and bordering lands) and it's great! I can use it in any of the large grocery store chains, or even my semi-retired barber with a 2-chair shop. My mom in the U.S. is still waiting for Kroger and Vostco to get their schmitt together and start accepting Pay while in the meantime she is patronizing Meijer Thrifty Acres much more.)

My visa and Amex cards are US-based. Only NFC-equipped place I can't seem to use Visa Pay is in the Swiss McDonalds (although their NFC terminals have been in place since 2011). One other big exception to NFC is almost every gas station here is Not NFC equipped (would be nice to see this both in the shop and at the pump.)

I'll be glad once it is official here as I think it will serve as the catalyst for capex upgrades to the pos terminals in the filling stations as well as possibly the authentication for ATM machines. (Plus I'll be able to revert the Region Setting on my iPhone from USA to my local region.)
 
rdlink

rdlink

macrumors 68040
Nov 10, 2007
3,226
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Out of the Reach of the FBI
ArtOfWarfare said:
:apple:Pay is why I would have money invested in Apple, if I could afford the risks of investing.
Click to expand...

I, personally think that you can't afford not to invest in Apple. I finally got in a couple of weeks ago, after wringing my hands for far too long. If only I had done it three years ago, when I started to.

Left a lot of money on the table.
 
Keane16

Keane16

macrumors 6502a
Dec 8, 2007
810
671
Interesting news. I had no idea Tokenisation had yet to be rolled out in Europe.

Judging by the comments here over the last few months you'd think Apple were solely responsible for "holding back" Apple pay - like that was of benefit to them...

Good to here the pieces are falling into place, looking forward to an official launch later this year.
 
dontwalkhand

dontwalkhand

macrumors 603
Jul 5, 2007
6,376
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Phoenix, AZ
Robert.Walter said:
I'm using Pay on a daily basis here in my corner of Europe (eastern Switzerland and bordering lands) and it's great! I can use it in any of the large grocery store chains, or even my semi-retired barber with a 2-chair shop. My mom in the U.S. is still waiting for Kroger and Vostco to get their schmitt together and start accepting Pay while in the meantime she is patronizing Meijer Thrifty Acres much more.)

My visa and Amex cards are US-based. Only NFC-equipped place I can't seem to use Visa Pay is in the Swiss McDonalds (although their NFC terminals have been in place since 2011). One other big exception to NFC is almost every gas station here is Not NFC equipped (would be nice to see this both in the shop and at the pump.)

I'll be glad once it is official here as I think it will serve as the catalyst for capex upgrades to the pos terminals in the filling stations as well as possibly the authentication for ATM machines. (Plus I'll be able to revert the Region Setting on my iPhone from USA to my local region.)
Click to expand...

Once the cards are added you can change the region back and Apple Pay will still work.
 
Menel

Menel

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Aug 4, 2011
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Keane16 said:
Interesting news. I had no idea Tokenisation had yet to be rolled out in Europe.

Judging by the comments here over the last few months you'd think Apple were solely responsible for "holding back" Apple pay - like that was of benefit to them...

Good to here the pieces are falling into place, looking forward to an official launch later this year.
Click to expand...
This was known, and discussed.

The same reason not even all USA Banks are supported. The banks(card issuers) have to implement technology on their end to support the tokenization. This is critical to the security of the system.

Apple's role is merely to authenticate your card (PAN), into the DAN (device account number). They drop the PAN. At the time of transaction they send the DAN+time based crypto. Apple is done at this point.

DAN+time based crypto gets passed through payment processor to the issuing bank, and VISA/MC/AMEX + the issuing bank has to be able to handle it.
 
A

avanpelt

macrumors 68030
Jun 2, 2010
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My guess is that Apple will announce Apple Pay coming to Europe and Canada as part of the Apple Watch event that is expected to happen within the next several weeks.
 
2

2457282

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avanpelt said:
My guess is that Apple will announce Apple Pay coming to Europe and Canada as part of the Apple Watch event that is expected to happen within the next several weeks.
Click to expand...

I agree, it seems that there will be an event shortly and it may contain more than just the Apple Watch. I am getting excited already. Still not on board the watch train, but Apple Pay is a big deal. And if they talk at all about Car Play and Beats/iTunes integration that would be super awesome.

I don't expect much in the way of announcements for iCloud an Photos, but just maybe...
 
B

BSben

macrumors 65816
May 16, 2012
1,136
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UK
Apple's speed of rolling out services outside the US is terrible, iTunes Radio has in all this time only been brought to Australia. Siri support varies widely in different languages (and many languages are still completely missing). I hope they do better with Apple Pay, as for many it might be one of the few reasons to buy an Apple Watch.
 
robpow

robpow

macrumors regular
Feb 10, 2007
226
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Looking forward to this a lot. Might even switch banks if mine isn't onboard in the first wave rollout.
 
Reason077

Reason077

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Aug 14, 2007
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I hope Transport for London are are up to speed with supporting this.

Being able to use Apple Pay on the Tube, without fishing around in my pockets for a card (or phone), will be my #1 or #2 reason for buying an iWatch !
 
M

magicMac

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Apr 13, 2010
985
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Reason077 said:
I hope Transport for London are are up to speed with supporting this.

Being able to use Apple Pay on the Tube, without fishing around in my pockets for a card (or phone), will be my #1 or #2 reason for buying an iWatch !
Click to expand...

I hope so too but I suspect the tokenisation might screw up the bit where you tap out because the system can't match it to a card you tapped in with. Hopefully TFL just goes by card number and not the whole authentication method with tokenisation, because then it will be ok.
 
Reason077

Reason077

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Aug 14, 2007
3,606
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magicMac said:
I hope so too but I suspect the tokenisation might screw up the bit where you tap out because the system can't match it to a card you tapped in with.
Click to expand...

As I understand it, the Token (Apple calls it "Device Account Number") is generated when you set up your Apple Pay wallet. The same token would be used each time, so matching up touch-in with touch-out (and matching multiple journeys for the daily fare cap, etc) wouldn't be a problem.

I believe the token looks just like a standard 16-digit card number, too, for compatibility with existing systems.

The main potential issue is if your Watch battery goes dead - you wouldn't be able to use it interchangeably with the the actual card since, of course, the device account number wouldn't match with the real card number.
 
69650

69650

Suspended
Mar 23, 2006
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So I'll be able to use Touch ID to buy stuff but I'll still have to enter my password a dozen times a day to log into my iTunes Account? Seems to me like they've got their priorities wrong.
 
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