I'm shocked only 1 other person did the In Store Pick Up Option.
Why? Im getting it shipped to my house and it will be here between the 16th and the 20th. Not only do I get it quicker, I get it dropped off to my front door. Thats what you call a win/win.
I have to work during the week and last time they left the iPad unattended on my door step while I was away at work. I was not happy.
All the data points to this being the plan, not a botched launch. Angela A's email so much as confirms that. Online orders only today ("launch day"). First day an online order will be delivered to a physical address: April 16-20 with expedited shipping. Without expedited shipping: April 22. In-store pickup from an online order: April 24. Available to buy in store: April 24.
Clearly they want the first wave of buyers to purchase online instead of clogging stores. Then the stores will have them to try and buy, but without overflowing the store. They're testing this model with a smaller product launch like the MacBook so as to perfect it for the next bigger-scale launch (iphone) which would typically invite people camping on sidewalks, pouring into stores, squatting and poaching, etc...
I see this as their new method. For those asking the silly question, "Then what's the point of a brick&mortar store?!" the answer is that the physical stores are one part of Apple's planned model for distributing products. But there are only 265 physical Apple Stores in the U.S. Retail shopping is shifting toward online anyway. When a product is new, Apple's emphasis will be on online ordering and delivery, because the volume of demand is too high for the 265 stores to realistically be the primary sales point - at first. When the first, huge wave of orders are delivered, the physical stores kick in for sustained ongoing sales and marketing.
yeah, the SVP for retail is trying to get rid of retail department sounds like a plan
She's the Sr.VP for Retail AND Online sales, officially, not just retail. (http://www.apple.com/pr/bios/angela-ahrendts.html)
So... she's clearly not getting rid of retail. She's relegating it to a more realistic place in the marketing, sales and distribution of products. For large releases, she's focusing on the ONLINE part of her distribution network, because it can handle initial hype and volume better than the mere 265 U.S. Apple stores and 188 international ones. Once the glut of initial orders are more efficiently handled through online sales, the focus shifts to Retail stores, which drive ongoing marketing and sales.
Just think about it, I bet it'll make sense eventually.
It makes complete sense to me the first time it was stated.She's the Sr.VP for Retail AND Online sales, officially, not just retail. (http://www.apple.com/pr/bios/angela-ahrendts.html)
So... she's clearly not getting rid of retail. She's relegating it to a more realistic place in the marketing, sales and distribution of products. For large releases, she's focusing on the ONLINE part of her distribution network, because it can handle initial hype and volume better than the mere 265 U.S. Apple stores and 188 international ones. Once the glut of initial orders are more efficiently handled through online sales, the focus shifts to Retail stores, which drive ongoing marketing and sales.
Just think about it, I bet it'll make sense eventually.
She's the Sr.VP for Retail AND Online sales, officially, not just retail. (http://www.apple.com/pr/bios/angela-ahrendts.html)
So... she's clearly not getting rid of retail. She's relegating it to a more realistic place in the marketing, sales and distribution of products. For large releases, she's focusing on the ONLINE part of her distribution network, because it can handle initial hype and volume better than the mere 265 U.S. Apple stores and 188 international ones. Once the glut of initial orders are more efficiently handled through online sales, the focus shifts to Retail stores, which drive ongoing marketing and sales.
Just think about it, I bet it'll make sense eventually.
Well. At least for the MacBook part. It looks more like an incident than a plan.
If you really want to push everything to online store, you still need some stock in stores Completely stopping in store sales is not going to help reduce the crowd. People simply don't know that before they go to stores, this will only result in disappointment.
Plus, some store don't even have display units? Seriously? Does it sounds like a plan to you?
I understand she wants to reduce the crowd. But simply by not selling anything isn't gonna help. You can certainly push people to online by "pre ordering". Like they did for iPhone 5. The online pre ordering starts one week before it hits the store, but the earliest day you are going to get was the next Friday. So if people have their confirmed delivery for launch day, why would they other to go to store and wait overnight?
And now a bunch of them know not to do that anymore. Tada!Many people have purchased products and then went to the store and stood in line to make sure they get theirs on launch day.
What doesn't make sense is all this for a MacBook which has ever been a hot item no matter how you look at it. People were coming to Apple to do various other things almost no one was interested in the MacBook yet accept for the few of us die hards who were in the market for a new machine.
Many people have purchased products and then went to the store and stood in line to make sure they get theirs on launch day.
i think there might be some production or other issue. because overnight shipping is not available. typically when a mac or any product is 'available' right way, overnight shipping should be available. but for this particular macbook, the fastest is 2-3 business days
You don't remember the rMBP then? I was late ordering, a few hours after announcement. It was four weeks delivery by then.
You don't remember the rMBP then? I was late ordering, a few hours after announcement. It was four weeks delivery by then.
i think there might be some production or other issue. because overnight shipping is not available. typically when a mac or any product is 'available' right way, overnight shipping should be available. but for this particular macbook, the fastest is 2-3 business days