Apple Releases Three More Mac Versus PC Ads

Texas04 · Jun 12, 2006, 02:32 PM

So there is a new Apple AD on CNN, it has the same two character and depicts the "Out of the Box" Apple Easyness. Very Funny...

Hadnt seen any threads on it so thought I might make one!! It is pretty funny

CmdrLaForge · Jun 12, 2006, 02:38 PM

I am wondering why they are not putting it on their website

lexus · Jun 12, 2006, 02:49 PM

Who is in it?

AvSRoCkCO1067 · Jun 12, 2006, 02:54 PM

Quote:

Originally Posted by lexus

Who is in it?

Sounds like the "same two characters" in the other ones...shrug

lexus · Jun 12, 2006, 03:16 PM

Quote:

Originally Posted by AvSRoCkCO1067

Sounds like the "same two characters" in the other ones...shrug

Oh ok sorry I did not read it correctly.

AvSRoCkCO1067 · Jun 12, 2006, 03:32 PM

Quote:

Originally Posted by lexus

Oh ok sorry I did not read it correctly.

Don't worry about it

- does anyone have confirmation that there is a new ad, or, even better, a link to view the new ad with?

amac4me · Jun 12, 2006, 04:40 PM

Apple has just released three more ads that promote the benefits of owning a Mac:

* Macs are into doing "Fun stuff"
* Macs work "Out of the box"
* Macs are "PCs too"

Link (just reload until they show up in the upper right)

Macmaniac · Jun 12, 2006, 04:43 PM

U TOOOOOOL!!!!!!
Warn us before u link a page, this was the soccernet page, and it showed the score for the USA game, I have been at work all day avoiding the score so I could watch it on TIVO without knowing the score!!!

Gah!

btw they are not there...

backupdrummer · Jun 12, 2006, 04:47 PM

Just kinda sad.

amac4me · Jun 12, 2006, 05:07 PM

The ads don't appear to be showing up on the Soccernet page (Sorry macmaniac)

However, someone has posted one of them on a site called Pointroll

balamw · 05:26 PM

I caught "Fun Stuff" on soccernet and tried to e-mail it to myself, but it just sent me an URL to the page at apple.com which has yet to add the three new ones.

EDIT: Caught "Out of the Box" too, but not the last one.

B

rjphoto · Jun 12, 2006, 05:53 PM

http://www.apple.com/getamac/ads/

is the one you are talking about on there?

EricNau · Jun 12, 2006, 06:00 PM

Quote:

Originally Posted by CmdrLaForge

I am wondering why they are not putting it on their website

When they came out with the last ones it was several hours (or was it days?) before they put them on their website.

AvSRoCkCO1067 · Jun 12, 2006, 06:13 PM

I like how they advertise 'Boot Camp' in one of them...

...although it stinks that they have to say, 'sold seperately' next to Windows.

longofest · Jun 12, 2006, 06:35 PM

http://www.macrumors.com/images/macrumorsthreadlogo.gif

Apple today quietly released new ads featuring the Mac and PC duo that have been the staple of Apple's "Get A Mac" campaign. Multiple users report having seen the ads, with themes including the following:

- Macs do "fun stuff"
- Macs work "out of the box"
- Macs are "PCs too"

The ads have not been posted to Apple's Get A Mac site. At one point they could be reliably found at ESPN's Soccernet site, however the ad appears to have been replaced.

Some_Big_Spoon · Jun 12, 2006, 06:38 PM

Flame me if you want, but these ads are not only lame, but ineffective. For some reason Steve-O seems to think that Macs can get by on the cool factor alone.

You want to sell the things? Show the OS, show the apps. Until then, you're setting money on fire.

EricNau · Jun 12, 2006, 06:40 PM

Quote:

Originally Posted by Some_Big_Spoon

Flame me if you want, but these ads are not only lame, but ineffective. For some reason Steve-O seems to think that Macs can get by on the cool factor alone.

You want to sell the things? Show the OS, show the apps. Until then, you're setting money one fire.

This has been discussed before. In a 30-second time slot, and on a TV screen with a much, much lower resolution that a computer, it is hard to impress anybody (often it just looks horrible).

Some_Big_Spoon · 06:45 PM

That makes me feel safer frankly. :-)

Quote:

Originally Posted by AvSRoCkCO1067

...although it stinks that they have to say, 'sold seperately' next to Windows.

I know, I've chimed in on this in other threads too. To each their own, but if you want to sell a car, you usually show the car.

Quote:

Originally Posted by EricNau

This has been discussed before. In a 30-second time slot, and on a TV screen with a much, much lower resolution that a computer, it is hard to impress anybody (often it just looks horrible).

djerati · Jun 12, 2006, 06:44 PM

The way Apple markets itself is to the dumb end user - try advertising more intelligently for a change! Not everything has to be simple to the point of "Mr. Professor's" Learn how to use a Computer E-mercials...

Real Mac people are generally more technology savvy than the average end user and dont need these really generic commercials...

Go back to 1983, much better promotions at that time.

thevessels · Jun 12, 2006, 06:45 PM

just saw the box one on mtv

zon7 · 07:50 PM

You can also watch them here
http://speed.pointroll.com/PointRoll....swf?prVidId=1
http://speed.pointroll.com/PointRoll....swf?prVidId=2
http://speed.pointroll.com/PointRoll....swf?prVidId=3

Note: These links to not appear to work in Safari

dejo · Jun 12, 2006, 06:54 PM

Quote:

Originally Posted by Some_Big_Spoon

I know, I've chimed in on this in other threads too. To each their own, but if you want to sell a car, you usually show the car.

I guess you didn't happen to notice that they show Macs at the end of the ad then.

P.S. Holy crappy YouTube captures, Batman!

balamw · Jun 12, 2006, 06:58 PM

Quote:

Originally Posted by dejo

P.S. Holy crappy YouTube captures, Batman!

You'd think. But that's where soccernet was getting them. Thanks for the links zon7!

EDIT: Missed the update! Watch them on pointroll instead. Still crappy, but viewable.

B

jimsowden · Jun 12, 2006, 07:02 PM

These ads are much better, I think. Like the office Season 1 to Season 2 here in the US. I like the style of humor more, and it's done better.

nagromme · Jun 12, 2006, 07:02 PM

Quote:

Originally Posted by Some_Big_Spoon

Flame me if you want, but these ads are not only lame, but ineffective. For some reason Steve-O seems to think that Macs can get by on the cool factor alone.

You want to sell the things? Show the OS, show the apps. Until then, you're setting money on fire.

Apple does needs to show the OS in depth, but not on TV. TV has to get people's attention and get them to learn more in venues where that is actually possible: Apple.com, Apple stores, etc.

Quote:

Originally Posted by djerati

Real Mac people are generally more technology savvy than the average end user and dont need these really generic commercials...

I'm not certain this campaign is aimed at "Real Mac People."

View Poll Results: What do you think of the 3 new ads?
Love it!	251	72.33%
Hate it!	10	2.88%
Meh...	86	24.78%
Voters: 347. You may not vote on this poll

Jun 12, 2006, 02:32 PM	#1
Texas04 macrumors 6502a Join Date: Jul 2005 Location: Texas	Apple Releases Three More Mac Versus PC Ads So there is a new Apple AD on CNN, it has the same two character and depicts the "Out of the Box" Apple Easyness. Very Funny... Hadnt seen any threads on it so thought I might make one!! It is pretty funny __________________ My Computers- MacBook Pro 2.0 GHZ~ 1.25 GB Ram MacBook 1.86 GHZ 2GB Ram 30GB iPod Won from NASA (its engraved) Texas04's Website!

Jun 12, 2006, 02:38 PM	#2
CmdrLaForge macrumors 68000 Join Date: Feb 2003 Location: around the world	I am wondering why they are not putting it on their website __________________ Macbook Pro 17" 2.8 GHz ; Cinema Display 23"; iPhone 3G 16GB; TimeCapsule Final Cut Pro 2; Aperture 2

Jun 12, 2006, 02:49 PM	#3
lexus macrumors 68000 Join Date: Mar 2006 Location: Depends Greatly On The Weather	Who is in it? __________________ Why?

Jun 12, 2006, 04:40 PM	#7
amac4me macrumors 65816 Join Date: Apr 2005	Apple Releases Three More Mac Versus PC Ads Apple has just released three more ads that promote the benefits of owning a Mac: * Macs are into doing "Fun stuff" * Macs work "Out of the box" * Macs are "PCs too" Link (just reload until they show up in the upper right) __________________ Switch To A Mac http://switchtoamac.com

Jun 12, 2006, 04:43 PM	#8
Macmaniac macrumors 68040 Join Date: Jan 2001 Location: A tiny spec in the "Garden State", 1 square mile in area, somewhere on the outskirts of town by the railroad tracks	U TOOOOOOL!!!!!! Warn us before u link a page, this was the soccernet page, and it showed the score for the USA game, I have been at work all day avoiding the score so I could watch it on TIVO without knowing the score!!! Gah! btw they are not there... __________________ The customer is NOT always right

Jun 12, 2006, 04:47 PM	#9
backupdrummer macrumors regular Join Date: Nov 2004 Location: Chi town	Just kinda sad. __________________ Do brush your teeth. Don't brush your teeth with peanut butter.

Jun 12, 2006, 05:07 PM	#10
amac4me macrumors 65816 Join Date: Apr 2005	The ads don't appear to be showing up on the Soccernet page (Sorry macmaniac) However, someone has posted one of them on a site called Pointroll __________________ Switch To A Mac http://switchtoamac.com

Jun 12, 2006, 05:13 PM	#11
balamw macrumors 601 Join Date: Aug 2005 Location: New England, USA	I caught "Fun Stuff" on soccernet and tried to e-mail it to myself, but it just sent me an URL to the page at apple.com which has yet to add the three new ones. EDIT: Caught "Out of the Box" too, but not the last one. B __________________ UMBP (15" SD 2.8 GHz), UMB (13" 2.4 GHz), iMac (17" Yonah), 16GB iPhone 3G, 8GB 3G Nano, Airport Extreme, Time Capsule, TV Last edited by balamw : Jun 12, 2006 at 05:26 PM.

Jun 12, 2006, 05:53 PM	#12
rjphoto macrumors 6502a Join Date: Mar 2005	this is all I found http://www.apple.com/getamac/ads/ is the one you are talking about on there? __________________ MacBook 2.0, eMac G4 1.25, 12" PowerBook 867, TiBook G4 400 (used daily by a teenager for FaceBook), eMac G4 1.00 - Fixer-upper hand-me-down. 3rd Gen iPod Nano.

Jun 12, 2006, 06:13 PM	#14
AvSRoCkCO1067 macrumors 65816 Join Date: Sep 2005 Location: CO	I like how they advertise 'Boot Camp' in one of them... ...although it stinks that they have to say, 'sold seperately' next to Windows.

Jun 12, 2006, 06:35 PM	#15
longofest Demi-God (Editor) Join Date: Jul 2003 Location: Falls Church, VA	http://www.macrumors.com/images/macrumorsthreadlogo.gif Apple today quietly released new ads featuring the Mac and PC duo that have been the staple of Apple's "Get A Mac" campaign. Multiple users report having seen the ads, with themes including the following: - Macs do "fun stuff" - Macs work "out of the box" - Macs are "PCs too" The ads have not been posted to Apple's Get A Mac site. At one point they could be reliably found at ESPN's Soccernet site, however the ad appears to have been replaced.

Jun 12, 2006, 06:38 PM	#16
Some_Big_Spoon macrumors 6502a Join Date: Jun 2003 Location: Seattle.. just plain ol' wet whitebread Seattle	Flame me if you want, but these ads are not only lame, but ineffective. For some reason Steve-O seems to think that Macs can get by on the cool factor alone. You want to sell the things? Show the OS, show the apps. Until then, you're setting money on fire. __________________ My 12" PB 'sploded, just like this: KABLAM!

Jun 12, 2006, 06:44 PM	#19
djerati macrumors newbie Join Date: Jun 2006	Mac Ads = Retarded The way Apple markets itself is to the dumb end user - try advertising more intelligently for a change! Not everything has to be simple to the point of "Mr. Professor's" Learn how to use a Computer E-mercials... Real Mac people are generally more technology savvy than the average end user and dont need these really generic commercials... Go back to 1983, much better promotions at that time.

Jun 12, 2006, 06:45 PM	#20
thevessels macrumors regular Join Date: Apr 2004	just saw the box one on mtv

Jun 12, 2006, 06:52 PM	#21
zon7 macrumors newbie Join Date: Jun 2001	You can also watch them here http://speed.pointroll.com/PointRoll....swf?prVidId=1 http://speed.pointroll.com/PointRoll....swf?prVidId=2 http://speed.pointroll.com/PointRoll....swf?prVidId=3 Note: These links to not appear to work in Safari Last edited by longofest : Jun 12, 2006 at 07:50 PM.

Jun 12, 2006, 07:02 PM	#24
jimsowden macrumors 68000 Join Date: Sep 2003 Location: Boston, MA	These ads are much better, I think. Like the office Season 1 to Season 2 here in the US. I like the style of humor more, and it's done better. __________________ King Donko of Punchstania

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