Paid for full length or short films: 8
I've also downloaded every free short film (Like the Glamour Reel Moments ones,) and nearly all of the previews, behind-the-scenes, etc; but I have deleted most of them, and at present, I have seven left.
I have rented two movies. One a couple days after rentals were announced, just to see how it worked; and a second recently when it was the 'cheap rental of the week', and I was going on a trip. The only movies I would care to pay to rent normally are rated 'R' movies, which because of the kids, take us three days to watch in general. So the 24-hours-from-hitting-play limit is a dealkiller. If it was 72 hours (which is still less time than Hollywood Video gives us for physical DVDs,) we probably would have rented a couple dozen by now.
I also have 58 movies ripped from my DVD collection. (I'm slowly getting them all done on my server, a 1.5 GHz G4. They take about a day per movie at the quality settings I like.) They reside on the server, which runs iTunes for the sole purpose of "iTunes Sharing" to other devices in the house.
I have 126 TV episodes. Of those, I paid for 41. 18 are DVD rips. Four are EyeTV-to-iTunes conversions. The rest were iTunes free downloads. (I have also deleted quite a few of the free downloads.) I'm just annoyed that there is no iTunes Plus-like upgrade program to HD. I have the entire first season of Lost, bought when TV shows were only 320x240. That season is available in 720p HD now. I would gladly pay $1.00 per episode to upgrade. (It also helps that when I bought them, my computer was 1024x768, and I know have a 1080p monitor...)
The primary purpose was to protect DVD's from getting killed by the kids.
Indeed. That is one of my major reasons for doing the same. I don't yet have an AppleTV, but do have a low-end Windows Media Center computer that suffices until I get an HDTV. As soon as I get an HDTV, I'll get an AppleTV.