'Genius Bar' TV Pilot

MacRumors · Sep 29, 2006, 09:28 PM

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Hollywood Reporter notes a new comedy Pilot that has been given the go ahead by CBS.

Quote:

Based on an idea by consumer marketing expert Krishnan Menon, the project explores the interactions between people who work at a place similar to the Genius Bar at the Apple stores and the cool, hip and beautiful employees at a nearby Abercrombie & Fitch-type store.

The idea reportedly drew strong interest from ABC, CBS and NBC but finally ended up at CBS. The show will be written by Josh Sternin and Jeff Ventimilia who were executive producers of Fox's "That 70's Show".

The show is based on an idea by "consumer marketing expert" Krishnan Menon who had previously been involved with the launch and marketing of the iMac and iPod for Apple.

tkidBOSTON · Sep 29, 2006, 09:30 PM

Interesting idea but I dont see something like this taking off

jrv3034 · Sep 29, 2006, 09:30 PM

As always, it all depends on the writing.

This could be crap, or gold. Here's hoping to gold!

mechamac · Sep 29, 2006, 09:32 PM

That's so weird.

arn · Sep 29, 2006, 09:33 PM

Before people get confused... it seems like it would not be a real "Apple" store in the show

"at a place similar to the Genius Bar at the Apple stores"

Apple probably isn't involved in this thing at all. Instead it will be a Apple-ish setting...

Kinda like how Studio 60 TV station is "NBS" (not NBC)

arn

twoodcc · Sep 29, 2006, 09:34 PM

well i hope it ends up good

iMikeT · Sep 29, 2006, 09:34 PM

I don't know. The writers are from Fox. Enough said.

x86isslow · Sep 29, 2006, 09:37 PM

Quote:

Originally Posted by iMikeT

I don't know. The writers are from Fox. Enough said.

Dude, Fox Entertainment is different from Fox News. Fox gave us Family Guy, Simpsons, Prison Break, 24, and I believe Arrested Development.

zap2 · Sep 29, 2006, 09:50 PM

If its the people who made Simspons, Family Guy and Arrested Develupment...I think the show would be gold!

NewSc2 · Sep 29, 2006, 09:53 PM

Quote:

Originally Posted by x86isslow

Dude, Fox Entertainment is different from Fox News. Fox gave us Family Guy, Simpsons, Prison Break, 24, and I believe Arrested Development.

yeah, but those writers aren't writing this show. I wasn't a big fan of That 70's Show but it wasn't too bad... I don't really see that same format succeeding with the outline above though.

mahonmeister · Sep 29, 2006, 09:54 PM

The Apple connection is a bit of a stretch don't you think?

The co-founder of Apple was on the Colbert Report last night but that isn't front page news.

bigandy · Sep 29, 2006, 09:55 PM

hmm... methinks this isn't the greatest TV idea ever. I'll just stick to Studio 60.

twistedlegato · Sep 29, 2006, 10:00 PM

SWEEET!!!

Apple Television!

intlplby · Sep 29, 2006, 10:01 PM

one thing we know for sure is that if it is successful FOX will cancel it after one season as it does with all its other decent shows..... they need to make room for shows like "When Goldfish Attack"

bob15487 · Sep 29, 2006, 10:02 PM

hahaha... I work at an A&F that is right down the way from an Apple store. I go into the Apple store just about every day on my break to check my email, etc... I couldn't stop laughing when I read the idea of the show...

They better write it well! haha

arn · 10:12 PM

Quote:

Originally Posted by mahonmeister

The co-founder of Apple was on the Colbert Report last night but that isn't front page news.

If you think a story should be on the front page, you should submit it, not complain in the comment section.

And the show is called "Genius Bar", I think it is clearly Apple-inspired.

arn

polyesterlester · Sep 29, 2006, 10:09 PM

Quote:

Originally Posted by intlplby

one thing we know for sure is that if it is successful FOX will cancel it after one season as it does with all its other decent shows..... they need to make room for shows like "When Goldfish Attack"

It won't be on Fox, it'll be on CBS.

Rocketman · Sep 29, 2006, 10:17 PM

Quote:

Originally Posted by arn

Before people get confused... it seems like it would not be a real "Apple" store in the show

"at a place similar to the Genius Bar at the Apple stores"

Apple probably isn't involved in this thing at all. Instead it will be a Apple-ish setting...

Kinda like how Studio 60 TV station is "NBS" (not NBC)

arn

I agree the "brand confusion" possibility is a negative. I would dislike the "genius bar" concept going the way of Kleenex, and being perceived as generic.

Rocketman

ghall · Sep 29, 2006, 10:32 PM

Well, I think TV generally sucks. Once in a while, though, there's a stroke of genious. My prediction is that this show will suck, but people will watch it anyway, just because it exists.

Kingsly · Sep 29, 2006, 10:33 PM

Quote:

Originally Posted by arn

And the show is called "Genius Bar", I think it is clearly Apple-inspired.

arn

Would that mean that CBS has to license the term "genius bar" for this show? If so, why not go ahead and actually set the scene in a real (well, on a sound stage) Apple store.

mahonmeister · Sep 29, 2006, 10:44 PM

Quote:

Originally Posted by arn

If you think a story should be on the front page, you should submit it, not complain in the comment section.

And the show is called "Genius Bar", I think it is clearly Apple-inspired.

arn

I apologize. I wasn't trying to complain, just was backing up my argument with an example.

Anywho, I'll not upset the Gods. Story submitted.

Cheese · Sep 29, 2006, 10:59 PM

Using the phrase, "Genius Bar" will make it a household word, (like iPod). People who do not know that the Genius Bar is a unique part of the Apple experience may get the idea that every peece store in every mall has a genius bar. The same way I hear people calling their generic MP3 player an iPod. For the most part, they don't know there is a difference, and aren't willing to learn about why the real thing is better.

(L) · Sep 29, 2006, 11:15 PM

Quote:

Originally Posted by ghall

Well, I think TV generally sucks. Once in a while, though, there's a stroke of [genius]. My prediction is that this show will suck, but people will watch it anyway, just because it exists.

Yes.

I couldn't help but to burst out laughing. So true.

capone2 · Sep 29, 2006, 11:17 PM

a huge hit !!!

iMeowbot · Sep 29, 2006, 11:30 PM

In his blog, Krishnan Menon notes that "The Genius Bar" is only a working title. It could end up with an entirely different name later on.

With the BOFH series of stories in mind, I think this could work.

Sep 29, 2006, 09:30 PM	#2
tkidBOSTON macrumors 6502a Join Date: Aug 2005 Location: The Hub of the Universe	Interesting idea but I dont see something like this taking off __________________ Hi, My name is tkidBOSTON... Mother always said, "If you have nothing nice to say..." TK

Sep 29, 2006, 09:30 PM	#3
jrv3034 macrumors 6502a Join Date: Oct 2002 Location: New York City	As always, it all depends on the writing. This could be crap, or gold. Here's hoping to gold! __________________ jrv3034 Dual 2GHz G5 PowerMac / 160GB & 200GB internal HDDs / Two 250GB LaCie FW HDDs / 1.5GB RAM / Superdrive / Mitsubishi 22" DiamondPro / JBL Creature / Logitech MX500 / Zip 100 / iPod 15GB 3G / Samsung i500 / Miglia AlchemyTV DVR

Sep 29, 2006, 09:34 PM	#6
twoodcc macrumors 603 Join Date: Feb 2005 Location: Right side of wrong	well i hope it ends up good __________________ tville pump Smarter than the average bear

Sep 29, 2006, 09:50 PM	#9
zap2 macrumors 601 Join Date: Mar 2005 Location: NJ	If its the people who made Simspons, Family Guy and Arrested Develupment...I think the show would be gold! __________________ "We can't all be heroes because somebody has to sit on the curb and clap as they go by." Will Rogers

Sep 29, 2006, 09:55 PM	#12
bigandy macrumors Demi-God Join Date: Apr 2004 Location: Soho, London	hmm... methinks this isn't the greatest TV idea ever. I'll just stick to Studio 60. __________________ "any day that involves cat pee is a really bad day" - iBlue ǝןƃooɹɯ

Sep 29, 2006, 09:32 PM	#4
mechamac macrumors regular Join Date: Aug 2003	That's so weird.

Sep 29, 2006, 09:33 PM	#5
arn macrumors god Join Date: Apr 2001	Before people get confused... it seems like it would not be a real "Apple" store in the show "at a place similar to the Genius Bar at the Apple stores" Apple probably isn't involved in this thing at all. Instead it will be a Apple-ish setting... Kinda like how Studio 60 TV station is "NBS" (not NBC) arn

Sep 29, 2006, 09:34 PM	#7
iMikeT macrumors 6502 Join Date: Jul 2006 Location: California	I don't know. The writers are from Fox. Enough said.

Sep 29, 2006, 09:54 PM	#11
mahonmeister macrumors 6502 Join Date: Jun 2006 Location: Redlands, CA	The Apple connection is a bit of a stretch don't you think? The co-founder of Apple was on the Colbert Report last night but that isn't front page news.

Sep 29, 2006, 10:00 PM	#13
twistedlegato macrumors 65816 Join Date: Jun 2006	SWEEET!!! Apple Television! __________________ Out of the Frying Pan, into the Fire

Sep 29, 2006, 10:01 PM	#14
intlplby macrumors member Join Date: Jul 2004	one thing we know for sure is that if it is successful FOX will cancel it after one season as it does with all its other decent shows..... they need to make room for shows like "When Goldfish Attack"

Sep 29, 2006, 10:02 PM	#15
bob15487 macrumors newbie Join Date: Sep 2006	hahaha... I work at an A&F that is right down the way from an Apple store. I go into the Apple store just about every day on my break to check my email, etc... I couldn't stop laughing when I read the idea of the show... They better write it well! haha

Sep 29, 2006, 10:32 PM	#19
ghall macrumors 68040 Join Date: Jun 2006 Location: Rhode Island	Well, I think TV generally sucks. Once in a while, though, there's a stroke of genious. My prediction is that this show will suck, but people will watch it anyway, just because it exists. __________________ Blog \| Twitter \| Facebook \| Flickr

Sep 29, 2006, 10:59 PM	#22
Cheese macrumors 6502 Join Date: Dec 2002 Location: In the refrigerated section at your grocer	Using the phrase, "Genius Bar" will make it a household word, (like iPod). People who do not know that the Genius Bar is a unique part of the Apple experience may get the idea that every peece store in every mall has a genius bar. The same way I hear people calling their generic MP3 player an iPod. For the most part, they don't know there is a difference, and aren't willing to learn about why the real thing is better. __________________ Cure Autism Now LOOK, I'm a 6502!!!!!

Sep 29, 2006, 11:17 PM	#24
capone2 macrumors regular Join Date: Mar 2005 Location: chelsea-nyc	i smell something ? a huge hit !!! __________________ madmacs2 MBP 17" 2.16GHZ 4BG NANO WHT BT MMOUSE airport express

Sep 29, 2006, 11:30 PM	#25
iMeowbot macrumors 601 Join Date: Aug 2003	In his blog, Krishnan Menon notes that "The Genius Bar" is only a working title. It could end up with an entirely different name later on. With the BOFH series of stories in mind, I think this could work.

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