Go Back   MacRumors Forums > Mac Community > Community Discussion > Apple, Industry and Internet Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Oct 19, 2006, 09:31 AM   #1
stuart1231
macrumors newbie
 
Join Date: Sep 2006
Apple's Vision and Mission Statements

Hi,

I am doing a masters degree in scotland for one report, we have to look at an organisation of choice, one of the factors is to analyse the organisations mission and vision statements in relation to how the company is heading.

Simply, I cannot find a vision or mission statement on the apple site? or in the finanical reports.

I do understand that to many companies V+M statements are a gimic, but I would have thought apple would have had one, if not at some point.

Any help would be great!

Stuart
stuart1231 is offline   0 Reply With Quote
Old Oct 19, 2006, 09:37 AM   #2
dpaanlka
macrumors 601
 
dpaanlka's Avatar
 
Join Date: Nov 2004
Location: Illinois
Send a message via AIM to dpaanlka
A company that aligns itself to a "mission statement" is basically saying it is not willing to be flexible enough to change, adapt, innovate, or invent anything outside of the prescribed mission statement.

I was under the impression that mission statements were considered a bad thing these days. I don't believe Apple has one.
__________________
Long-time Mac user and evangelist, creator of ArraySync and curator of Info-Mac and System 7 Today.
dpaanlka is offline   0 Reply With Quote
Old Oct 19, 2006, 10:05 AM   #3
TheNightPhoenix
macrumors 6502
 
Join Date: Dec 2005
They do have a statement and it is repeated in every press release also found here http://www.apple.com/investor/

Q: What is Apple's mission statement?
A: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
TheNightPhoenix is offline   0 Reply With Quote
Old Oct 19, 2006, 10:06 AM   #4
dpaanlka
macrumors 601
 
dpaanlka's Avatar
 
Join Date: Nov 2004
Location: Illinois
Send a message via AIM to dpaanlka
Quote:
Originally Posted by TheNightPhoenix
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
I would imagine that is everybody's mission statement.

I guess I should have said, Apple doesn't have a real mission statement.
__________________
Long-time Mac user and evangelist, creator of ArraySync and curator of Info-Mac and System 7 Today.
dpaanlka is offline   0 Reply With Quote
Old Oct 19, 2006, 10:10 AM   #5
TheNightPhoenix
macrumors 6502
 
Join Date: Dec 2005
True, but it is still officially their mission statement.
TheNightPhoenix is offline   0 Reply With Quote
Old Oct 19, 2006, 12:35 PM   #6
MisterMe
macrumors G4
 
Join Date: Jul 2002
Location: USA
Quote:
Originally Posted by dpaanlka
I would imagine that is everybody's mission statement.

...
How can any other company use Apple's mission statement?
__________________
Neither a borrower nor a lender be
For loan oft loses both itself and friend
William Shakespeare from Hamlet
MisterMe is offline   0 Reply With Quote
Old Oct 19, 2006, 12:52 PM   #7
dpaanlka
macrumors 601
 
dpaanlka's Avatar
 
Join Date: Nov 2004
Location: Illinois
Send a message via AIM to dpaanlka
Quote:
Originally Posted by MisterMe
How can any other company use Apple's mission statement?
Well the first part is a brief history of Apple, so that doesn't count. The actual mission statement in that paragraph is "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

So..

Dell is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Gateway is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Microsoft is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

HP is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings

Saab is committed to bringing the best driving experience to students, educators, creative professionals and consumers around the world through its innovative sedan, convertible and SUV offerings
__________________
Long-time Mac user and evangelist, creator of ArraySync and curator of Info-Mac and System 7 Today.
dpaanlka is offline   0 Reply With Quote
Old Oct 20, 2006, 09:06 AM   #8
abrooks
macrumors 6502a
 
Join Date: Sep 2004
Location: Northamptonshire, UK
Send a message via AIM to abrooks Send a message via Yahoo to abrooks
Quote:
Originally Posted by TheNightPhoenix
They do have a statement and it is repeated in every press release also found here http://www.apple.com/investor/

Q: What is Apple's mission statement?
A: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Although Apple do refer to this as a mission statement, it is technically called a boilerplate and is written to go on the bottom of press releases, due to the negative opinions on missions statements these days it looks like Apple uses their boilerplate instead.
abrooks is offline   0 Reply With Quote
Old Oct 20, 2006, 12:37 PM   #9
Cameront9
macrumors 6502a
 
Join Date: Aug 2006
Well, Apple's original logo featured a quote from Wordsworth that could be a nice vision statement in itself:

"Newton--a mind forever voyaging through strange seas of thought---Alone"
Cameront9 is offline   0 Reply With Quote
Old Oct 20, 2006, 12:39 PM   #10
dpaanlka
macrumors 601
 
dpaanlka's Avatar
 
Join Date: Nov 2004
Location: Illinois
Send a message via AIM to dpaanlka
Quote:
Originally Posted by Cameront9
Well, Apple's original logo featured a quote from Wordsworth that could be a nice vision statement in itself:

"Newton--a mind forever voyaging through strange seas of thought---Alone"
I would shorten it to

"A mind forever voyaging through strange seas of thought."
__________________
Long-time Mac user and evangelist, creator of ArraySync and curator of Info-Mac and System 7 Today.
dpaanlka is offline   0 Reply With Quote
Old Oct 20, 2006, 02:09 PM   #11
MisterMe
macrumors G4
 
Join Date: Jul 2002
Location: USA
Quote:
Originally Posted by dpaanlka
Well the first part is a brief history of Apple, so that doesn't count. ....
Since when? An organization's history is inseparable from its mission.
__________________
Neither a borrower nor a lender be
For loan oft loses both itself and friend
William Shakespeare from Hamlet
MisterMe is offline   0 Reply With Quote
Old Oct 21, 2006, 10:36 AM   #12
golferjh3
macrumors newbie
 
Join Date: Sep 2004
Location: US and A
Quote:
Originally Posted by dpaanlka
I would imagine that is everybody's mission statement.

I guess I should have said, Apple doesn't have a real mission statement.
just admit you're wrong bud
golferjh3 is offline   0 Reply With Quote
Old Oct 21, 2006, 11:35 AM   #13
dpaanlka
macrumors 601
 
dpaanlka's Avatar
 
Join Date: Nov 2004
Location: Illinois
Send a message via AIM to dpaanlka
Quote:
Originally Posted by golferjh3
just admit you're wrong bud
I believe I did, by correcting myself...
__________________
Long-time Mac user and evangelist, creator of ArraySync and curator of Info-Mac and System 7 Today.
dpaanlka is offline   0 Reply With Quote
Old Oct 21, 2006, 11:41 AM   #14
iMeowbot
macrumors 601
 
iMeowbot's Avatar
 
Join Date: Aug 2003
Quote:
Originally Posted by TheNightPhoenix
True, but it is still officially their mission statement.
And it does say something significant, in that business/corporate users are conspicuously absent.
iMeowbot is offline   0 Reply With Quote
Old Oct 21, 2006, 08:33 PM   #15
MisterMe
macrumors G4
 
Join Date: Jul 2002
Location: USA
Quote:
Originally Posted by iMeowbot
And it does say something significant, in that business/corporate users are conspicuously absent.
There are no "business/corporate users" among "creative professionals"?
__________________
Neither a borrower nor a lender be
For loan oft loses both itself and friend
William Shakespeare from Hamlet
MisterMe is offline   0 Reply With Quote
Old Oct 23, 2006, 04:57 AM   #16
stuart1231
Thread Starter
macrumors newbie
 
Join Date: Sep 2006
Thanks

i am first to admit my stupidity that I did not find the mission statement in the investors section of the website.

thanks for the replies.
stuart1231 is offline   0 Reply With Quote
Old Oct 23, 2006, 05:32 AM   #17
iMeowbot
macrumors 601
 
iMeowbot's Avatar
 
Join Date: Aug 2003
Quote:
Originally Posted by MisterMe
There are no "business/corporate users" among "creative professionals"?
Certainly many creative professionals are not working in a corporate environment, and the overwhelming majority of corporate users are not creative professionals. This is a market that Apple decided long ago not to pursue.
iMeowbot is offline   0 Reply With Quote
Old Oct 23, 2006, 06:12 AM   #18
Evangelion
macrumors 68040
 
Join Date: Jan 2005
Quote:
Originally Posted by MisterMe
How can any other company use Apple's mission statement?
I think the point is that no company has mission-statement like "XXXXX is committed to bringing mediocre personal computing experience to students, educators, creative professionals and consumers around the world through its below-average hardware, software and Internet offerings."
__________________
"One way or another, you're gone"
Tea Party protester to Gaby Giffords
Evangelion is offline   0 Reply With Quote
Old Oct 23, 2006, 08:37 AM   #19
MisterMe
macrumors G4
 
Join Date: Jul 2002
Location: USA
Quote:
Originally Posted by Evangelion
I think the point is that no company has mission-statement like "XXXXX is committed to bringing mediocre personal computing experience to students, educators, creative professionals and consumers around the world through its below-average hardware, software and Internet offerings."
Duh! Without the historical reference, Apple's mission statement is fairly generic. And if you remove the sugar from birthday cake, it is just bread.
__________________
Neither a borrower nor a lender be
For loan oft loses both itself and friend
William Shakespeare from Hamlet
MisterMe is offline   0 Reply With Quote
Old Jul 20, 2007, 07:51 AM   #20
cool1615
macrumors newbie
 
Join Date: Jul 2007
Apple's vision

Apple’s vision


"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."

This is the apple company's vision persons who are not finding it,this is a great help for u from my side.
cool1615 is offline   0 Reply With Quote
Old Jul 21, 2007, 12:53 AM   #21
TheBobcat
macrumors 6502
 
Join Date: Nov 2006
Location: East Lansing, Michigan
Send a message via AIM to TheBobcat
Apple's mission statement is currently the source of speculation among analysts, with DigiTimes reporting it will be unveiled around MWSF '08.
__________________
We are the Macintosh. Lower your firewall, and surrender your PC. We will add your cultural distinctiveness to our own. Resistance is futile.
TheBobcat is offline   0 Reply With Quote
Old Jan 12, 2011, 01:14 PM   #22
rikyricardo35
macrumors newbie
 
Join Date: Jan 2011
Ignoring your destination

Quote:
Originally Posted by dpaanlka View Post
A company that aligns itself to a "mission statement" is basically saying it is not willing to be flexible enough to change, adapt, innovate, or invent anything outside of the prescribed mission statement.

I was under the impression that mission statements were considered a bad thing these days. I don't believe Apple has one.


Imagine getting up in the morning getting into your car without any idea where you are going to. You just start driving and decide as you go along where to go. I imagine you "would" get somewhere, but is it near where you would have had to go.
The same happens in business if you do not have a vision (what you want to accomplish in the LONG run) and a mission (how you are going to accomplish the vision). Companies that do not have them or their employees do not know them (trust me it can happen, people don't know the vision or mission stat.) you feel it in the product, the service, etc...

By the way having these is not being rigid and not willing to change; to the contrary it allows you to know when you need to change. Once you have reached your Vision, is time to find new one. If the how (MISSION) is not helping you reach your vision, is time to change, define news HOWs...

I believe Apple has always had it very clear. I guess we all can testify to that!!!
rikyricardo35 is offline   0 Reply With Quote
Old Jan 12, 2011, 01:50 PM   #23
tkermit
macrumors 68020
 
Join Date: Feb 2004
There's this:

Apple Values



Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what we do and how we do it. Taken together, they identify Apple as a unique company.

These are the values that govern our business conduct:

Empathy for Customers/Users

We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems, and we will not compromise our ethics or integrity in the name of profit.

Aggressiveness/Achievement

We set aggressive goals and drive outselves hard to achieve them. We recognize that this is a unique time, when our products wil change the way people work and live. It is an adventure, and we are in it together.

Positive Social Contribution

We build products that extend human capability, freeing people from drudgery and helping them achieve more than they could alone. But beyond that, we expect to make this world a better place to live. As a corporate citizen, we wish to be an economic, intellectual, and social asset in communities where we operate.

Innovation/Vision

We built our company on innovation, providing products that were new and needed. We accept the risks inherent in following our vision, and work to develop leadership products that command the profit margins we strive for.

Individual Performance

We expect individual commitment and performance above the standard for our industry. Only thus will we make the profits that permit us to seek our other corporate objectives. Each employee can and must make a difference. In the final analysis, individuals determine the character and strength of Apple.

Team Spirit

Teamwork is essential to Apple's success, for the job is too big to be done by one person. Individuals are encouraged to interact with all levels of management, sharing ideas and suggestions to improve Apple's effectiveness and quality of life. It takes all of us to win. We support each other and share the vistories and rewards together. We are enthusiastic about what we do.

Quality/Excellence

We care about what we do. We build into Apple products a level of quality, performance, and value that will earn the respect and loyalty of our customers. At Apple, quality management is critical to our continued success.

Individual Reward

We recognize each person's contribution to Apple's sucess, and we share the financial rewards that flow from high performance. We recognize also that rewards must be psychological as well as financial, and we strive for an atmosphere where each individual can share the adventure and excitement of working at Apple.

Good Management

The attitudes and behaviors of managers toward their people are of primary importance. Employees should be able to trust the motives and integrity of their supervisors. It is the responsibility of management to create a productive environment where Apple Values flourish.
__________________
___🏃_
tkermit is offline   0 Reply With Quote
Old Jan 13, 2011, 12:40 AM   #24
*LTD*
Banned
 
Join Date: Feb 2009
Location: Canada
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8C148)

www.devdaily.com/blog/post/mac-os-x/apple-business-philosophy-mission-statement

From January 2009.

Done.

Last edited by *LTD*; Jan 13, 2011 at 12:42 AM.
*LTD* is offline   0 Reply With Quote
Old Jan 13, 2011, 01:00 AM   #25
Heilage
macrumors 68030
 
Heilage's Avatar
 
Join Date: May 2009
It would seem that it's something along the lines of "Whatever Steve wants.".
__________________
We are but shadows and dust.
You can twitter me up, or maybe join us on IRC? #macrumors @ irc.krono.net!
"Err, the Inquisition was not that bad, actually the rules were reasonably fair." - CaoCao
Heilage is offline   0 Reply With Quote


Reply
MacRumors Forums > Mac Community > Community Discussion > Apple, Industry and Internet Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple's New Vision for Apple TV 'Less Ambitious' Than Before MacRumors MacRumors.com News Discussion 244 Mar 18, 2014 11:32 AM
Tim Cook at D11: Apple Television - There is a Grand Vision MacRumors MacRumors.com News Discussion 81 Aug 23, 2013 10:56 AM
Apple's 'mission statement' is a lie TC03 Apple, Industry and Internet Discussion 19 Mar 16, 2013 10:43 AM
If Statements eForce iPhone/iPad Programming 8 Oct 21, 2012 02:02 PM
iCloud, OSX, iPhone, & Apple's mission Huliodude OS X 3 Oct 9, 2012 12:17 PM

Forum Jump

All times are GMT -5. The time now is 12:49 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC