djtet,
All excellent points. I tried for months to maintain objectivity, but in the end I had to conclude that the problem(s) extended far beyond the walls of the store I worked in. As I said, I did approach higher-ups within the company, which meant talking to people at Cupertino, and the attitude was, unfortunately, the same.
While ultimately sales is about number, the bottom line, etc., there are different approaches to getting there, obviously. Apple representatives, from Cupertino, were the ones who recruited us ("us" = the first bunch to work there), and advertised the company as a family, whose success is contingent upon honest feedback and communication within the company. Also, they openly advertised Apple's sales tactic as being this: they know they have the best product available, and the product speaks very strongly for itself.
Our role as Apple employees was to make the Apple Store a warm, inviting place for people to get more intimately familiar with Apple products, and to make ourselves available as resources as much as possible. In fact, we were initially directly told NOT to be pushy. The turning point, however, was not due to a pushy General Manager concerned about his bottom line. The instruction to be pushier actually came directly from the Apple Retail Sales team via live teleconference from Cupertino. As I recall, Steve Jobs himself was present at the time as well.
Much as I'd like to believe it was 'one bad apple spoiling the bunch', I'm afraid it was more along the lines of "one bad Apple" spoiling the bunch. (Pun intended.)
Still, things may have changed. This was nearly two years ago, and Apple does seem to have backed off from its pushier sales tactics. Maybe they've learned. However, the General Manager in question still works at the Apple Store I was at, so they can't have learned too terribly much....
Valhalla525