Reason why chip makers will cater to PC market
Sad to say it, but when you look at the installed user base of PC users vs. Mac users, there's just so many more PC users.
So therefore, there's generally going to be more volume so chip makers can afford to spend more rolling out a chip specifically for PC computers.
Motorola does a heck of a lot of chip making for appliances with embedded chips. Moreso than the number of PowerPC processors that they sell to Apple, i'll wager. I'm sure that Apple is a great customer for Motorola, but PowerPC chips are not the only thing they produce, and i'd be very surprised if the quantity of PowerPC chips that they sell to Apple is more than half of the total number of chips they produce.
It's about how much business Apple gives Motorola. <hypothetical> If Apple needs 3,000,000 PowerPC chips (G5s) over a two year span at $200/chip ($300 Million/year) and Motorola produces 10,000,000 embedded chips a year (that it sells for $50 - $500 Million/year), which chip will Motorola choose to focus it's business around? We won't even get into the R&D required for the new G5 chips as opposed to other chips that Motorola manufactures that probably don't cost as much in R&D and production </hypothetical>
Re: For all the whiners about G5s and saying it's do or die if they don't have it out before MWNY:
<rant>It's all about the business. I'm sure there are people out there who understand this. I'd like faster macs. I also understand that there are plenty of things i don't know about Motorola and Apple's business practices that are holding them back from delivering new, faster chips.
I'm sure Motorola wants Apple to be happy, and Apple wants you to be happy. They will get there (faster chips, G5s and beyond). I guess i just get a little sick of hearing how "apple should do this, motorola needs to get off their ass, etc". I'm sick of hearing all the backseat strategizers.
Do you people honestly believe that Motorola and Apple don't know that if they make a faster chip, people will buy it? Of course they know it. And there are reasons that preclude them from doing so right now. Stop pretending like you know something they don't and saying they are sitting around with their thumbs up their asses. They aren't. </rant>
Business, especially at an enterprise level, is *much* more complex than most people (including myself) realize. Give Apple (and Motorola) a break. They both have done a pretty damn good job of keeping pace and weathering a tough economic downturn.
<to self> settle down, let's get some work done </to self>
peace out