Financial Times reports that Disney has reached 1.3 million movie sales on iTunes after three months. Disney's chief executive, Bob Iger, claims that digital distribution is "creating more consumption of media" rather than cannibalizing DVD sales, which some traditional retailers have feared.
Target and Wal-Mart reportedly expressed concerns about Apple's entry into the online movie sales on the effect of traditional DVD sales.
Since the original launch of movie sales in September 2006, Paramount Pictures added their movies to the iTunes Store in January 2007.