Apple to Advertise iPhone during Academy Awards

MacRumors · Feb 23, 2007, 04:25 PM

Macworld reports that Apple will be featuring a teaser advertisement for the iPhone during the Academy Awards (Oscars) this Sunday.

Macworld was unable to get any further details about the ad but "the new ad was described as being made for the Oscars".

The 79th Academy Awards airs this Sunday at 8 pm Eastern. Apple introduced the iPhone at Macworld San Francisco and is not expected to be shipping until June 2007.

roland.g · Feb 23, 2007, 04:27 PM

We never get this much news on a Friday. Can't wait to see the ad.

Digitalclips · 06:06 PM

Well now I will watch them.

zelmo · Feb 23, 2007, 04:28 PM

I would have thought the

TV would be the more obvious choice for this broadcast.
Still, any time Apple advertises any product is a good thing. Get people into the stores to browse...and buy.

evilgEEk · Feb 23, 2007, 04:29 PM

Quote:

Originally Posted by Digitalclips

Well now I will watch them.

I don't think an iPhone ad is enough to make me suffer through that.

I'm sure the ad will be online somewhere shortly after its airing.

But it's good that Apple's pushing it already, and I'm sure the ad will be great.

BoyBach · Feb 23, 2007, 04:37 PM

Yeah, straight after the 'The Beatles on iTunes' advert.

aricher · Feb 23, 2007, 04:49 PM

I always Tivo the awards and FF to the good parts. Looks like this advert will be one of those.

jonharris200 · Feb 23, 2007, 04:53 PM

Interested to hear perspectives from people trained in marketing about this.

Seems odd to advertise a product several months before release. Free PR is one thing, a prime-time gold slot is another. And then there's Apple.

Does this imply an earlier release date than June (US) I wonder? Like much earlier, say April...? Or is it just a strategy of 'filling in the gaps' until June?

Or ... is it a fake story from Apple intended to expose a 'source'?

thegoldenmackid · Feb 23, 2007, 04:53 PM

bring Back 1984

brucku · Feb 23, 2007, 04:56 PM

i'd like to see a 1984 style ad, destroying keypads. (jk)

Actually i'd like to see a flushed out teaser add for the (this is just the begining) slogan we saw in January. Get us all hyped for the year.

From a marketing perspective, product buzz is important. Particularly if you feel the market may have adoption worries if your technology is too new. This type of an approach could shorten the public adoption time by starting buzz early.

Think business man that might need to hear and think about switching to a new touch screen phonea few months before he actually switches.

(thats just my 2 cents, as a marketing major)

mrkramer · Feb 23, 2007, 04:58 PM

Quote:

Originally Posted by jonharris200

Or ... is it a fake story from Apple intended to expose a 'source'?

i think that it is a fake story from someone who will benefit from more people watching the academy awards.

WillGonz · Feb 23, 2007, 05:01 PM

Are these the same clowns who said that there will be an ad during the Super Bowl?

Lepton · Feb 23, 2007, 05:08 PM

Quote:

Originally Posted by aricher

I always Tivo the awards and FF to the good parts. Looks like this advert will be one of those.

Bingo. It's the only way to see these live award shows. I hope there is an ad - this will be fun!

Peace · Feb 23, 2007, 05:10 PM

Quote:

Originally Posted by WillGonz

Are these the same clowns who said that there will be an ad during the Super Bowl?

NO..It's MacWorld.com.

Personally I think the commercial is a go because Apple and Cisco now share the iPhone name and Apple wants to make sure people know what the REAL iPhone is.

justflie · Feb 23, 2007, 05:22 PM

Quote:

Originally Posted by Peace

NO..It's MacWorld.com.

Personally I think the commercial is a go because Apple and Cisco now share the iPhone name and Apple wants to make sure people know what the REAL iPhone is.

Agreed. Now that they've finally secured their right to call it iPhone, I would expect some advertisements to begin making their rounds. I also expect 3G to be in the first gen iPhone. Call me crazy, but I think that the specs Steve presented in January were just to whet our appetite. Apple knows that cell phones will get better as June approaches. It would be a little short-sighted of them to believe that the iPhone will have the same kind of hype (besides the hype for its UI which is amazing) come June without some improvements.

Cult Follower · Feb 23, 2007, 05:24 PM

I think

TV would be a more likely candidate to recieve advertising, it fits the show better. I really don't think we'll see anything about the iPhone just yet. Or maybe it will be a Beatles catalog announcement!

abrooks · Feb 23, 2007, 05:27 PM

Quote:

Originally Posted by WillGonz

Are these the same clowns who said that there will be an ad during the Super Bowl?

I don't think Macworld.com puts its ass on the line for unconfirmed rumours, you can bet this is going to happen.

p0intblank · Feb 23, 2007, 05:30 PM

Wow, I didn't see this coming! I can't wait to see the ad.

Any ad for the iPhone is sure to be a big one.

PetMac · Feb 23, 2007, 05:37 PM

Quote:

Originally Posted by welshandrew

Yeah, straight after the 'The Beatles on iTunes' advert.

Maybe listening to the Beatles on an iPhone, now avialable on iTunes.

chubad · Feb 23, 2007, 05:48 PM

A perfect show for the iPhone. Hollywoods big night. Tie in to the stars and the big money crowd. Not to mention the huge international audience.

Rocketman · Feb 23, 2007, 05:48 PM

Quote:

Originally Posted by jonharris200

Interested to hear perspectives from people trained in marketing about this.

Seems odd to advertise a product several months before release. Free PR is one thing, a prime-time gold slot is another. And then there's Apple.

Does this imply an earlier release date than June (US) I wonder? Like much earlier, say April...? Or is it just a strategy of 'filling in the gaps' until June?

Or ... is it a fake story from Apple intended to expose a 'source'?

Phones involve long-term contracts. By pre-announcing the Apple Phone (iPhone/ATN) people inclined to be bleeding edge adopters of the product can plan accordingly with plan renewals and such.

Also being a relatively high price point phone, a portion of their target market has to save and/or budget.

I do believe an ad in this venue is the middle of the target market for a "style and fashion product".

Remember, phone is only one application on this multi-function device.

Rocketman

jonharris200 · Feb 23, 2007, 06:10 PM

Thanks, Rocketman. I'd forgotten the long(-er?) phone contracts people have in the States. Saving up... good point too.

sinisterdesign · Feb 23, 2007, 06:13 PM

i think it's too early to advertise something that's not due to hit stores for another few months. people forget products if they can't run out & buy them in a short timeframe.

UNLESS the iPhone is already done & they're going to throw them in those gift bags that they give to celebrities at events like this. or did they do away w/ those b/c of tax implications? i forget. but the iPhone would be a perfect fit for something like that. get it in the hands of celebs, stun the tech crowd by bringing it out months early & then advertise it the same night.

pipedream, i know...but a good one

Doctor Q · Feb 23, 2007, 06:15 PM

It seems a little soon for iPhone ads, but I guess Apple needs to keep them in people's thoughts so nobody wanders off to buy something lesser from a competing phone provider before iPhones are shipping.

iPhones would be perfect for those gift bags they give Oscar presenters. The goodie bags are supposedly worth about $75,000 this year (presenters must get a nasty tax bill). So why not throw in a coupon for a first-day-release iPhone? That's the kind of cool toy celebrities will like having (even if they can't figure out how to use it), and the publicity will be great for Apple.

Frisco · Feb 23, 2007, 06:15 PM

I think it is a great place for a commercial, but I also hope they have some nice Apple TV commercials in the near future.

I am postponing signing a new cell contract, until after the iPhone comes out.

Feb 23, 2007, 04:25 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple to Advertise iPhone during Academy Awards Macworld reports that Apple will be featuring a teaser advertisement for the iPhone during the Academy Awards (Oscars) this Sunday. Macworld was unable to get any further details about the ad but "the new ad was described as being made for the Oscars". The 79th Academy Awards airs this Sunday at 8 pm Eastern. Apple introduced the iPhone at Macworld San Francisco and is not expected to be shipping until June 2007.

Feb 23, 2007, 04:27 PM	#2
roland.g macrumors 68040 Join Date: Apr 2005 Location: One mile up and soaring	We never get this much news on a Friday. Can't wait to see the ad. __________________ I know this because Tyler knows this. You are not a beautiful snowflake. You are the same decaying matter as everything else.

Feb 23, 2007, 04:27 PM	#3
Digitalclips macrumors 6502a Join Date: Mar 2006 Location: Sarasota, Florida	Well now I will watch them. Last edited by Doctor Q : Feb 23, 2007 at 06:06 PM. Reason: no need to repeat entire first post

Feb 23, 2007, 04:28 PM	#4
zelmo macrumors Demi-God Join Date: Jul 2004 Location: Mac since 7.5	I would have thought the TV would be the more obvious choice for this broadcast. Still, any time Apple advertises any product is a good thing. Get people into the stores to browse...and buy. __________________ Unholy Ferret Invasion is coming to your town!

Feb 23, 2007, 04:37 PM	#6
BoyBach macrumors 68030 Join Date: Feb 2006 Location: UK	Yeah, straight after the 'The Beatles on iTunes' advert. __________________ "Knowledge is porridge"

Feb 23, 2007, 04:49 PM	#7
aricher macrumors 68000 Join Date: Feb 2004 Location: Chi-il	I always Tivo the awards and FF to the good parts. Looks like this advert will be one of those.

Feb 23, 2007, 04:53 PM	#8
jonharris200 macrumors 6502 Join Date: Feb 2006 Location: London, UK	Interested to hear perspectives from people trained in marketing about this. Seems odd to advertise a product several months before release. Free PR is one thing, a prime-time gold slot is another. And then there's Apple. Does this imply an earlier release date than June (US) I wonder? Like much earlier, say April...? Or is it just a strategy of 'filling in the gaps' until June? Or ... is it a fake story from Apple intended to expose a 'source'? __________________ For more info, please visit the 500 thread. Alternatively, try Page 3. But whatever you do, live different.

Feb 23, 2007, 04:53 PM	#9
thegoldenmackid macrumors Demi-God Join Date: Dec 2006 Location: Plano, TX/Winston-Salem, NC	bring Back 1984 __________________ themacfeed.com KRK Powered peace[darfur Help my external hard drive guide.

Feb 23, 2007, 04:56 PM	#10
brucku macrumors member Join Date: Jun 2003	i'd like to see a 1984 style ad, destroying keypads. (jk) Actually i'd like to see a flushed out teaser add for the (this is just the begining) slogan we saw in January. Get us all hyped for the year. From a marketing perspective, product buzz is important. Particularly if you feel the market may have adoption worries if your technology is too new. This type of an approach could shorten the public adoption time by starting buzz early. Think business man that might need to hear and think about switching to a new touch screen phonea few months before he actually switches. (thats just my 2 cents, as a marketing major)

Feb 23, 2007, 05:01 PM	#12
WillGonz macrumors newbie Join Date: Sep 2005	Are these the same clowns who said that there will be an ad during the Super Bowl?

Feb 23, 2007, 05:24 PM	#16
Cult Follower macrumors 6502a Join Date: Feb 2007 Location: North Dakota	I think TV would be a more likely candidate to recieve advertising, it fits the show better. I really don't think we'll see anything about the iPhone just yet. Or maybe it will be a Beatles catalog announcement! __________________ If you live each day as if it was your last, someday you'll most certainly be right. - Steve Jobs

Feb 23, 2007, 05:30 PM	#18
p0intblank macrumors 68020 Join Date: Sep 2005 Location: New Jersey, USA	Wow, I didn't see this coming! I can't wait to see the ad. Any ad for the iPhone is sure to be a big one.

Feb 23, 2007, 05:48 PM	#20
chubad macrumors 6502 Join Date: Feb 2004 Location: Frozen Wasteland	A perfect show for the iPhone. Hollywoods big night. Tie in to the stars and the big money crowd. Not to mention the huge international audience. __________________ Apple: The iPhone Company that also makes computers.

Feb 23, 2007, 06:10 PM	#22
jonharris200 macrumors 6502 Join Date: Feb 2006 Location: London, UK	Thanks, Rocketman. I'd forgotten the long(-er?) phone contracts people have in the States. Saving up... good point too. __________________ For more info, please visit the 500 thread. Alternatively, try Page 3. But whatever you do, live different.

Feb 23, 2007, 06:13 PM	#23
sinisterdesign macrumors 6502 Join Date: Dec 2003 Location: atlanta	i think it's too early to advertise something that's not due to hit stores for another few months. people forget products if they can't run out & buy them in a short timeframe. UNLESS the iPhone is already done & they're going to throw them in those gift bags that they give to celebrities at events like this. or did they do away w/ those b/c of tax implications? i forget. but the iPhone would be a perfect fit for something like that. get it in the hands of celebs, stun the tech crowd by bringing it out months early & then advertise it the same night. pipedream, i know...but a good one __________________ DESKTOP \| dual 3GHz Mac Pro & 30" Cinema Display LAPTOP \| 2.4GHz 15" Macbook Pro iTHINGS \| 32GB iPhone, 80GB iPod

Feb 23, 2007, 06:15 PM	#24
Doctor Q macrumors god Join Date: Sep 2002 Location: at the table with countless relatives	It seems a little soon for iPhone ads, but I guess Apple needs to keep them in people's thoughts so nobody wanders off to buy something lesser from a competing phone provider before iPhones are shipping. iPhones would be perfect for those gift bags they give Oscar presenters. The goodie bags are supposedly worth about $75,000 this year (presenters must get a nasty tax bill). So why not throw in a coupon for a first-day-release iPhone? That's the kind of cool toy celebrities will like having (even if they can't figure out how to use it), and the publicity will be great for Apple. __________________ "You've just been abducted, of course you need crepes!" -- Walter Bishop

Feb 23, 2007, 06:15 PM	#25
Frisco macrumors 68000 Join Date: Sep 2002 Location: Nutley, NJ	I think it is a great place for a commercial, but I also hope they have some nice Apple TV commercials in the near future. I am postponing signing a new cell contract, until after the iPhone comes out. __________________ Frisco

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