New Apple TV ad

Rocketman · 11:52 AM

New Apple TV ad just spotted on CNBC 6:45am pacific.

It mentions on your iPod, now on your TV. Uses "School of Rock" as the playing content.

One of the better Apple ads because it shows BENEFITS not merely imagery.

Apple website uses similar clip:

http://www.apple.com/appletv/tour.html

Rocketman

Rocketman · Apr 9, 2007, 12:03 PM

I have a 10mb mpg of the commercial. Can I ftp/email it to macrumors.com for mirroring?

Rocketman

RustyM · Apr 9, 2007, 12:21 PM

Sweet! It'd probably be easier to through it up on youtube.

bill4588 · Apr 9, 2007, 12:54 PM

i just saw it on MTV. very nice.

srobert · Apr 9, 2007, 01:04 PM

So far I've found

TV is one of the hardest brand name to querry on the internet (google, youtube, etc) so you get relevant results.

"

TV" is a no go
"Apple TV" gets you mostly other Apple products or non Apple TV sets
"ATV" gets you mostly stuff about all-terrain vehicles.

Karpfish · Apr 9, 2007, 01:05 PM

saw it on espn earlier, tought it was great.

bearbo · Apr 9, 2007, 01:12 PM

Quote:

Originally Posted by srobert

So far I've found

TV is one of the hardest brand name to querry on the internet (google, youtube, etc) so you get relevant results.

"

TV" is a no go
"Apple TV" gets you mostly other Apple products or non Apple TV sets
"ATV" gets you mostly stuff about all-terrain vehicles.

what about appletv?

psycoswimmer · Apr 9, 2007, 01:23 PM

Quote:

Originally Posted by bill4588

i just saw it on MTV. very nice.

I also just saw it on MTV.

I submitted it to MR if you already hadn't.

thegoldenmackid · Apr 9, 2007, 02:04 PM

i just saw it too, it could be my young age, but it seemed like a different commercial, a type that I can't remember seeing from apple.

aaronon · Apr 9, 2007, 02:24 PM

Will anyone post a video of it because us U.K ones don't get any exciting Apple things over in these parts.

srobert · Apr 9, 2007, 02:41 PM

Quote:

Originally Posted by bearbo

what about appletv?

Never thought of trying "AppleTV" all in one word (Apple write it in two words). Gets me lots of interesting results in google. Not so much on youtube. Thanks nonetheless. (Still can't find the ad)

Peace · Apr 9, 2007, 03:06 PM

Quote:

Originally Posted by Rocketman

I have a 10mb mpg of the commercial. Can I ftp/email it to macrumors.com for mirroring?

Rocketman

If you have :

Toast
Handbrake
QT Pro :

Do the following :

Use Toast to burn a DVD except save it as a disk image

Double click on the Toast file that was produced.It will mount like a normal DVD.

Use handbrake to export it in MP4

Open it with QT Pro and export as Apple TV

This will bring the size down to about 10-15megs

Max Payne · Apr 9, 2007, 03:08 PM

Good ad...

localoid · Apr 9, 2007, 03:09 PM

Quote:

Originally Posted by srobert

So far I've found

TV is one of the hardest brand name to querry on the internet (google, youtube, etc) so you get relevant results.

"Apple TV" gets you mostly other Apple products or non Apple TV sets

Quotation marks ("<insert search phrase here>") are your friends!

Rocketman · Apr 9, 2007, 03:11 PM

I have uploaded the shot I took of the screen to Google videos. At least you can see the whole ad this way. Shot with a SonyDSC-P10

http://video.google.com/videoplay?do...21145369226962

Sorry for the delay, I had to WORK

Rocketman

thedude110 · Apr 9, 2007, 03:54 PM

So, smooth product integration. And wonderful use of image and music. That's nice.

But I think the general reaction to this ad would be "Why is my TV my computer monitor when it's my TV?"

I'd hope there are more ... clear ads in the offing.

aaronon · Apr 9, 2007, 06:17 PM

Thanks Rocketman , much appreciated.

nagromme · Apr 9, 2007, 06:51 PM

Quote:

Originally Posted by thedude110

But I think the general reaction to this ad would be "Why is my TV my computer monitor when it's my TV?"

I didn't understand your question, but I understood the ad

Apple TV is a product that needs explaining of the basic concept, so this style of ad makes sense.

AppleInsider has a clip:
http://www.appleinsider.com/articles..._networks.html
(Say.... that clip looks familiar... thanks, Rocketman.)

longofest · Apr 9, 2007, 06:52 PM

Apple has begun airing a new ad for its newly released Apple TV. The ad has not yet been posted to Apple's website, but forum member Rocketman was able to capture the ad using his Sony DSC-P10 camcorder and post it to Google Video.

Additional reader reports indicate that the ad is airing on multiple networks, including CNBC, ESPN, and MTV.

[ Digg This ]

Irish1978 · Apr 9, 2007, 06:53 PM

I love School of Rock and

TV!!!!

RedDragon870503 · Apr 9, 2007, 06:55 PM

It is very "un-Apple" like I'd say. ie. no awkward dancing or completely white backgrounds.

That said, it is still a nice simple worthwhile ad.

Drew

BigPrince · Apr 9, 2007, 06:57 PM

Quick question:

Did you see the ad already and felt it was coming again or do you regularly have your camcorder on-standby for the off chance there might be an Apple Commercial or how the hell did you know?

xUKHCx · Apr 9, 2007, 06:57 PM

Pretty good ad and nice catch. The guys voice is a bit annoying.

Rocketman · Apr 9, 2007, 06:58 PM

Quote:

Originally Posted by Irish1978

I love School of Rock and

TV!!!!

Agreed. I am also glad macrumors got the scoop on the ad being shown and viewing it on the internet

For the how'd you do that crowd, I have DVR on my satellite box and I replayed it and captured it by a means I consider quite neandratal. I have never even hooked that "ecosystem" to my Mac "ecosystem". There is probably a dirt easy way to do it too.

Rocketman

jer446 · Apr 9, 2007, 06:59 PM

finally- a decent ad from apple. The apple computer ads are, yea "cute" but thats because i know what they are talking about. Why cant they simply state in a commercial, with this computer, you dont have to worry about viruses etc., and avoid the whole im a mac, im a pc thing. People are stupid, and i feel most people don't understand half of apples ads. This one is better than most of theirs..

Apr 9, 2007, 11:46 AM	#1
Rocketman macrumors 68020 Join Date: Dec 2001 Location: Claremont, CA	New Apple TV ad New Apple TV ad just spotted on CNBC 6:45am pacific. It mentions on your iPod, now on your TV. Uses "School of Rock" as the playing content. One of the better Apple ads because it shows BENEFITS not merely imagery. Apple website uses similar clip: http://www.apple.com/appletv/tour.html Rocketman __________________ Think Different-ly! Looking for an iPhone dev with way too much time on her hands for BASIC programs I have. Last edited by Rocketman : Apr 9, 2007 at 11:52 AM. Reason: added link

Apr 9, 2007, 12:03 PM	#2
Rocketman Thread Starter macrumors 68020 Join Date: Dec 2001 Location: Claremont, CA	I have a 10mb mpg of the commercial. Can I ftp/email it to macrumors.com for mirroring? Rocketman __________________ Think Different-ly! Looking for an iPhone dev with way too much time on her hands for BASIC programs I have.

Apr 9, 2007, 12:54 PM	#4
bill4588 macrumors 6502a Join Date: Feb 2006 Location: Kennesaw, GA	i just saw it on MTV. very nice. __________________ MacBook 1.83 Ghz C2D/ 2GB RAM/ 120GB HD iPod Video 30GB Black

Apr 9, 2007, 01:04 PM	#5
srobert macrumors 68020 Join Date: Jan 2002 Location: Montreal, Canada	So far I've found TV is one of the hardest brand name to querry on the internet (google, youtube, etc) so you get relevant results. "TV" is a no go "Apple TV" gets you mostly other Apple products or non Apple TV sets "ATV" gets you mostly stuff about all-terrain vehicles. __________________ Zapp: The alien mothership is in orbit here. If we can hit that bullseye, the rest of the dominoes will fall like a house of cards. Checkmate.

Apr 9, 2007, 01:05 PM	#6
Karpfish macrumors 6502a Join Date: Sep 2006	saw it on espn earlier, tought it was great. __________________ Macbook Pro;2.4GHz C2D;4GB RAM;200GB 7200RPM HD HK Soundsticks A lot more external HD space than I need(2.77TB) Nikon SLR Gear

Apr 9, 2007, 12:21 PM	#3
RustyM macrumors regular Join Date: Jun 2004	Sweet! It'd probably be easier to through it up on youtube.

Apr 9, 2007, 02:04 PM	#9
thegoldenmackid macrumors Demi-God Join Date: Dec 2006 Location: Plano, TX/Winston-Salem, NC	i just saw it too, it could be my young age, but it seemed like a different commercial, a type that I can't remember seeing from apple. __________________ themacfeed.com KRK Powered peace[darfur Help my external hard drive guide.

Apr 9, 2007, 02:24 PM	#10
aaronon macrumors regular Join Date: Oct 2006	Will anyone post a video of it because us U.K ones don't get any exciting Apple things over in these parts. __________________ MacBook Pro C2D 15" , iBook G4 1.2ghz , Samsung NV10 Digital Camera , Wii , PS3.

Apr 9, 2007, 03:08 PM	#13
Max Payne macrumors 6502a Join Date: Oct 2006 Location: Oman: Nottingham/UK	Good ad... __________________ MBP C2D \| 15.4" Matte \| 2.33GHz \| 2GB \| 120GB \| 256MB.

Apr 9, 2007, 03:11 PM	#15
Rocketman Thread Starter macrumors 68020 Join Date: Dec 2001 Location: Claremont, CA	AppleTV ad uploaded to Google videos I have uploaded the shot I took of the screen to Google videos. At least you can see the whole ad this way. Shot with a SonyDSC-P10 http://video.google.com/videoplay?do...21145369226962 Sorry for the delay, I had to WORK Rocketman __________________ Think Different-ly! Looking for an iPhone dev with way too much time on her hands for BASIC programs I have.

Apr 9, 2007, 03:54 PM	#16
thedude110 macrumors 68020 Join Date: Jun 2005	So, smooth product integration. And wonderful use of image and music. That's nice. But I think the general reaction to this ad would be "Why is my TV my computer monitor when it's my TV?" I'd hope there are more ... clear ads in the offing. __________________ for all the immediate interests of the self lie in maintaining its identity

Apr 9, 2007, 06:17 PM	#17
aaronon macrumors regular Join Date: Oct 2006	Thanks Rocketman , much appreciated. __________________ MacBook Pro C2D 15" , iBook G4 1.2ghz , Samsung NV10 Digital Camera , Wii , PS3.

Apr 9, 2007, 06:52 PM	#19
longofest Demi-God (Editor) Join Date: Jul 2003 Location: Falls Church, VA	Apple has begun airing a new ad for its newly released Apple TV. The ad has not yet been posted to Apple's website, but forum member Rocketman was able to capture the ad using his Sony DSC-P10 camcorder and post it to Google Video. Additional reader reports indicate that the ad is airing on multiple networks, including CNBC, ESPN, and MTV. [ Digg This ]

Apr 9, 2007, 06:53 PM	#20
Irish1978 macrumors member Join Date: Nov 2006 Location: Portland, Oregon	I love School of Rock and TV!!!! __________________ Mac Pro 2.66, 23" ACD, 20" Dell 2005FPW MacBook Pro 2.2 CORE 2 DUO Power Mac G4 MDD 1.25 Dual

Apr 9, 2007, 06:55 PM	#21
RedDragon870503 macrumors 6502 Join Date: Sep 2006	It is very "un-Apple" like I'd say. ie. no awkward dancing or completely white backgrounds. That said, it is still a nice simple worthwhile ad. Drew

Apr 9, 2007, 06:57 PM	#22
BigPrince macrumors 68000 Join Date: Dec 2006	Quick question: Did you see the ad already and felt it was coming again or do you regularly have your camcorder on-standby for the off chance there might be an Apple Commercial or how the hell did you know?

Apr 9, 2007, 06:57 PM	#23
xUKHCx Demi-God (Moderator) Join Date: Jan 2006 Location: The Kop	Pretty good ad and nice catch. The guys voice is a bit annoying.

Apr 9, 2007, 06:59 PM	#25
jer446 macrumors 6502a Join Date: Dec 2004	finally- a decent ad from apple. The apple computer ads are, yea "cute" but thats because i know what they are talking about. Why cant they simply state in a commercial, with this computer, you dont have to worry about viruses etc., and avoid the whole im a mac, im a pc thing. People are stupid, and i feel most people don't understand half of apples ads. This one is better than most of theirs..

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