A Greener Apple

TheSailerMan · May 2, 2007, 12:14 PM

Today on Apple's homepage, another open letter (though is likely targeted at Greenpeace) from Steve Jobs has been posted, entitled "A Greener Apple."

In the letter, Jobs discusses what Apple is currently doing to help the environment, how they are doing things better than their competitors, and Apple's plans to become even more environmentally friendly.

http://www.apple.com/hotnews/agreenerapple/

It looks like we will be seeing new, LED-lit displays from Apple in the near future, just as recent rumors have said.

TBi · May 2, 2007, 12:22 PM

Jobs knows the money in the future will be spent on green computers as people become more environmentally aware. I don't think we would see this if it wasn't for that shift in peoples attitudes.

thejadedmonkey · May 2, 2007, 12:32 PM

I can see it now.. LCD backlights and a 965 graphics card in the MacBook.. 6+ hours battery, why did I get my Macbook Pro again?

Shadow · May 2, 2007, 12:44 PM

"Take that GreenPeace!"

apachie2k · May 2, 2007, 12:54 PM

I just saw this aswell and noticed no attention on macrumors? what time did this go up? must have been just now! anways gald to see it

miniConvert · May 2, 2007, 12:55 PM

Wow, after reading all that I feel a little more proud to be using an Apple

Like I needed an excuse!

Thanks Steve. I guess one of the benefits of being so secretive is that when you're finally open about something it really has an impact. I hope this gets as many headlines as it deserves

Queso · May 2, 2007, 12:58 PM

Quote:

Originally Posted by miniConvert

I hope this gets as many headlines as it deserves

I can imagine the one on the BBC website already...

"Apple admits to using Lead and Arsenic in Macs"

Peace · May 2, 2007, 12:59 PM

Right On Steve!!

You tell em..

New LCD displays at WWDC!!

This topic should be dugg

Small White Car · May 2, 2007, 01:01 PM

Good for Steve for realizing the difference between secrets that need to be kept and things that should be shared. This was a great thing for them to do.

That being said, the un-named “environmental group” that forced this move are still a bunch of whiney media-whores who, I’m sure, will soon take credit for the changes talked about within this letter.

Best to keep in mind that the only thing they accomplished here was the creation of the press release itself. The things it talks about are obviously already in the works and have been for many years.

As much as I enjoyed reading it, I sure hope we don’t see them take credit for the actual changes outlined within the document. I’m not holding my breath on that one, however.

jonharris200 · 01:30 PM

It's yet another pre-announcement!

This is, seriously, great news from Apple. However, I am interested to hear what people who know more about environmental issues than I do make of SJ's latest essay.

4np · May 2, 2007, 01:08 PM

I say: new revision MBP's!

F.D. · May 2, 2007, 01:12 PM

Quote:

Originally Posted by dynamicv

I can imagine the one on the BBC website already...

"Apple admits to using Lead and Arsenic in Macs"

THAT IS EXACTLY THE HEADLINE I'D EXPECT THE BBC TO PUBLISH.

reubs · May 2, 2007, 01:12 PM

Good news, glad to hear it. Hopefully this means that at this point I will only be disposing of one old computer by the time I get to buy either another notebook or desktop.

Kudos to Apple and to everyone trying to make the planet a little bit greener.

jesteraver · May 2, 2007, 01:13 PM

yay and nay, LCD old SED is the future!

vohdoun · May 2, 2007, 01:14 PM

I wonder if the new displays will keep the current display prices, or will they go up...

srobert · May 2, 2007, 01:17 PM

I wonder how this will affect the pricing of the displays. Aren't led backlit LCD TVs much more expensive than their regular LCD counterparts?

jellomizer · May 2, 2007, 01:17 PM

Quote:

Originally Posted by ChrisG

"Take that GreenPeace!"

Well all GreenPeace needs to do is change the weights on their tests and then they can make apple be a bottom performer again. If someone wants someone to loose and they are making the test then they just change the curve and whoever they want to win will win.

MacRy · May 2, 2007, 01:18 PM

Apple knows which way the wind is blowing. They're pretty much going to be required by law to take responsibilty for recycling in the EU anyway due to the WEEE Directive which seeks to make manufacturers responsible for disposing of and recycling their products at the end of their life cycle.

There is also the RoHS law (Restriction of Hazardous Substances) that they need to adhere to so it's not like they're doing something amazing for the planet all by themselves. So let's not all get carried away by how fantastic and cuddly Apple are for doing this 'off of their own backs'.

Pressure · May 2, 2007, 01:19 PM

It should really not come as a surprise. The only question was when and apparently the industry hasn't caught up with producing larger LED displays.

hob · May 2, 2007, 01:19 PM

About bloody time Steve got his arse in gear about this. It's important.

I'd like to see more of these ocassional essays from Jobsy... maybe even a blog!! :P

Tadros86 · May 2, 2007, 01:20 PM

Quote:

Originally Posted by 4np

I say: new revision MBP's!

I sure hope so!

amac4me · May 2, 2007, 01:21 PM

Great news .... looking forward to the new Macs with these displays.

MacRy · May 2, 2007, 01:23 PM

Quote:

Originally Posted by jellomizer

Well all GreenPeace needs to do is change the weights on their tests and then they can make apple be a bottom performer again. If someone wants someone to loose and they are making the test then they just change the curve and whoever they want to win will win.

Big bad Greenpeace again. They're such bastards for trying to make the planet a better place for future generations to live in!

You can bad mouth them all you like but they have apparently managed to make Apple change their practices now haven't they....

Quote:

Originally Posted by ChrisG

"Take that GreenPeace!"

I bet they're just gutted that they made a point about a company not doing enough for the environment and then that company did something positive about it.

Doctor Q · May 2, 2007, 01:24 PM

PDF of the statement by Steve Jobs.

BlakTornado · May 2, 2007, 01:25 PM

It's good to see this. I, myself, am quite into being environmentally-friendly. This is great news! And it looks like they will have changed the iMacs for the better just in time for my purchase! Loverly

I'm also pleased that no one (when I last checked) had voted negative

Come on Green Apple!

May 2, 2007, 12:14 PM	#1
TheSailerMan macrumors member Join Date: Apr 2006 Location: Long Island/Manhattan, New York	Steve Jobs letter announces plans for "A Greener Apple" Today on Apple's homepage, another open letter (though is likely targeted at Greenpeace) from Steve Jobs has been posted, entitled "A Greener Apple." In the letter, Jobs discusses what Apple is currently doing to help the environment, how they are doing things better than their competitors, and Apple's plans to become even more environmentally friendly. http://www.apple.com/hotnews/agreenerapple/ It looks like we will be seeing new, LED-lit displays from Apple in the near future, just as recent rumors have said. __________________ 15" MacBook Pro \| 2.4 GHz \| 2 GB RAM \| 320GB HD iPhone 3G \| 16GB

May 2, 2007, 12:22 PM	#2
TBi macrumors 68020 Join Date: Jul 2005 Location: Ireland	Jobs knows the money in the future will be spent on green computers as people become more environmentally aware. I don't think we would see this if it wasn't for that shift in peoples attitudes. __________________ Than: (used to introduce the second member of an unequal comparison): "She's taller than I am." Then: at that time: "Prices were lower then."

May 2, 2007, 12:32 PM	#3
thejadedmonkey macrumors 68040 Join Date: May 2005 Location: Pa	I can see it now.. LCD backlights and a 965 graphics card in the MacBook.. 6+ hours battery, why did I get my Macbook Pro again? __________________ Mac Mini G4 • MacBook Pro • iPod Nano "Good judgement comes from experience, experience comes from bad judgement. - Mark Twain

May 2, 2007, 12:44 PM	#4
Shadow macrumors 68000 Join Date: Feb 2006 Location: Keele, United Kingdom	"Take that GreenPeace!" __________________ MacBook Pro 2.66GHz 4GB 500GB 9600m (mid 2009) MacBook 320GB 2GB 9400m (early 2009) iPod touch 1G 16GB Time Capsule 500GB + WD MyBook 320GB NAS

May 2, 2007, 12:54 PM	#5
apachie2k macrumors 6502 Join Date: May 2006 Location: NYC	I just saw this aswell and noticed no attention on macrumors? what time did this go up? must have been just now! anways gald to see it __________________ We must remember that the future is neither wholly ours nor wholly not ours.... So where is that bunnny??

May 2, 2007, 12:55 PM	#6
miniConvert macrumors 68030 Join Date: Mar 2006 Location: Kent, UK - the 'Garden of England'.	Wow, after reading all that I feel a little more proud to be using an Apple Like I needed an excuse! Thanks Steve. I guess one of the benefits of being so secretive is that when you're finally open about something it really has an impact. I hope this gets as many headlines as it deserves __________________ Where are we? What the hell is going on? --Hide And Seek, Imogen Heap

May 2, 2007, 12:59 PM	#8
Peace macrumors Demi-God Join Date: Apr 2005 Location: On top of the Storm Peaks waiting for the Time-Lost Proto Drake	Right On Steve!! You tell em.. New LCD displays at WWDC!! This topic should be dugg

May 2, 2007, 01:01 PM	#9
Small White Car macrumors 68040 Join Date: Aug 2006 Location: Washington DC	Good Move Good for Steve for realizing the difference between secrets that need to be kept and things that should be shared. This was a great thing for them to do. That being said, the un-named “environmental group” that forced this move are still a bunch of whiney media-whores who, I’m sure, will soon take credit for the changes talked about within this letter. Best to keep in mind that the only thing they accomplished here was the creation of the press release itself. The things it talks about are obviously already in the works and have been for many years. As much as I enjoyed reading it, I sure hope we don’t see them take credit for the actual changes outlined within the document. I’m not holding my breath on that one, however.

May 2, 2007, 01:03 PM	#10
jonharris200 macrumors 6502 Join Date: Feb 2006 Location: London, UK	It's yet another pre-announcement! This is, seriously, great news from Apple. However, I am interested to hear what people who know more about environmental issues than I do make of SJ's latest essay. __________________ For more info, please visit the 500 thread. Alternatively, try Page 3. But whatever you do, live different. Last edited by jonharris200 : May 2, 2007 at 01:30 PM.

May 2, 2007, 01:08 PM	#11
4np macrumors 6502a Join Date: Feb 2005 Location: The Netherlands	I say: new revision MBP's!

May 2, 2007, 01:12 PM	#13
reubs macrumors 65816 Join Date: Jun 2006	Good news, glad to hear it. Hopefully this means that at this point I will only be disposing of one old computer by the time I get to buy either another notebook or desktop. Kudos to Apple and to everyone trying to make the planet a little bit greener.

May 2, 2007, 01:13 PM	#14
jesteraver macrumors 6502 Join Date: May 2006 Location: Montreal, QC	yay and nay, LCD old SED is the future! __________________ iMac 20" [REV.A] (PPC G5 1.8 GHz // 1 GB DDR // 250 GB) iMac 24" [REV.A] (Intel Core 2 Extreme 2.8 GHz // 2 GB DDR2 // 500 GB)

May 2, 2007, 01:14 PM	#15
vohdoun macrumors 6502a Join Date: Jan 2006 Location: Far away from Earth.	I wonder if the new displays will keep the current display prices, or will they go up... __________________ Bright light. Bright light.

May 2, 2007, 01:17 PM	#16
srobert macrumors 68020 Join Date: Jan 2002 Location: Montreal, Canada	I wonder how this will affect the pricing of the displays. Aren't led backlit LCD TVs much more expensive than their regular LCD counterparts? __________________ Zapp: The alien mothership is in orbit here. If we can hit that bullseye, the rest of the dominoes will fall like a house of cards. Checkmate.

May 2, 2007, 01:18 PM	#18
MacRy macrumors 65816 Join Date: Apr 2004 Location: England	Apple knows which way the wind is blowing. They're pretty much going to be required by law to take responsibilty for recycling in the EU anyway due to the WEEE Directive which seeks to make manufacturers responsible for disposing of and recycling their products at the end of their life cycle. There is also the RoHS law (Restriction of Hazardous Substances) that they need to adhere to so it's not like they're doing something amazing for the planet all by themselves. So let's not all get carried away by how fantastic and cuddly Apple are for doing this 'off of their own backs'.

May 2, 2007, 01:19 PM	#19
Pressure macrumors 68020 Join Date: May 2006 Location: Denmark	It should really not come as a surprise. The only question was when and apparently the industry hasn't caught up with producing larger LED displays. __________________ Never Argue With An idiot. They'll Lower You To Their Level And Then Beat You With Experience!

May 2, 2007, 01:19 PM	#20
hob macrumors 68000 Join Date: Oct 2003 Location: London, UK	About bloody time Steve got his arse in gear about this. It's important. I'd like to see more of these ocassional essays from Jobsy... maybe even a blog!! :P __________________ see robmac.net for my work

May 2, 2007, 01:21 PM	#22
amac4me macrumors 65816 Join Date: Apr 2005	Great news .... looking forward to the new Macs with these displays. __________________ Switch To A Mac http://switchtoamac.com

May 2, 2007, 01:24 PM	#24
Doctor Q macrumors god Join Date: Sep 2002 Location: at the table with countless relatives	PDF of the statement by Steve Jobs. __________________ "You've just been abducted, of course you need crepes!" -- Walter Bishop

May 2, 2007, 01:25 PM	#25
BlakTornado macrumors 6502a Join Date: Apr 2007 Location: England	It's good to see this. I, myself, am quite into being environmentally-friendly. This is great news! And it looks like they will have changed the iMacs for the better just in time for my purchase! Loverly I'm also pleased that no one (when I last checked) had voted negative Come on Green Apple! __________________ 20" 2.4GHz iMac Website Album Podcast

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