New iPod TV Ad: Mi Swing Es Tropical

[mrat93]

New ad on Apple.com
Featuring Mi Swing Es Tropical by Nickodemus & Quantic featuring Tempo
http://www.apple.com/itunes/ads/

[beatzfreak]

Nickodemus is da bomb. He lives in my hood.

Just got an email from him today about the ad.

I'm so happy for him.

From Nickodemus:

A little background: My friend Pablo, from Candela Bar Puerto Rico, has been inviting me down to Puerto Rico for years to DJ & record musicians (for example: Mariposa, Inside the Dance, Bailamos en el Yunque...) Last year, he left me an answering message with the accapella of Tempo singing this line, "Se baila asi, se goza mas," to a few handclaps. I loved what little I heard & said I'd work on the song. Quantic was coming to town from the UK spinning with us in NYC & then in PR, so we decided to work on the tune together. On the plane, we linked our computers & bounced ideas back & forth. When we reached Candela Studios on Calle San Sebastien, PR, we re-recorded the vocals & added piano, bass & horns from Pablo's core group of musicians, The Candela Allstars. Quantic gave it the perfect caribbean guitar to round it off. We quickly sped up the tempo & continued to rock out with the band & made an uptempo version to the song which later became Candela Recording's first 12"
single! After selling thousands of copies on the underground Worldwide, we added it as the first tune on my "Endangered Species" re-release CD on WONDERWHEEL Recordings/ ESL Music. The tune reached more & more ears, and soon, was noticed by the people working on the latest itune/ipod ad campaign. Now, we're happy to see that our sounds will finally reach millions more people Worldwide! It's rewarding to be part of this song's growth- from printing & packaging the records at Brooklyn Phono, to spinning the record for the first time with Quantic at the Turntables on the Hudson party, to now knowing people will enjoy this tune everywhere!

[G5Unit]

These somehow never get old.

This is the most artistic one yet!

[Lixivial]

Excellent music for an excellent summertime ad. I love all the layers of color in these new iPod ads, they give the ads so much depth and appeal.

I'm curious why the two who briefly kiss aren't sharing iPod earbuds, though. Apparently Steve didn't have his hand in editing this one.

[juanster]

amazing, i love it...

[xfiftyfour]

Nice find - I never get tired of these, somehow.

[MacRumors]

Apple posted a new iPod television ad tonight. The new ad continues the silhouette dancer theme and features Mi Swing Es Tropical (iTunes link) by Nickodemus & Quantic featuring Tempo.

[DMann]

kewl! Classy..... Apple has gone Fandango!

[dartzorichalcos]

I like the music. The music sounds nice. I like the tropical theme too.

[iWinnipegger]

I usually don't care about new Apple ads, but hey, i'll take this over the MacBook update.

[yzp]

one of the worse, in comparison to others......

in my opinion...

[mrat93]

Started a forum topic last night and sent this to arn. Thanks for not giving me credit...

[Rocketman]

Originally Posted by mrat93

Started a forum topic last night and sent this to arn. Thanks for not giving me credit...

If your name was Rocketman he might have given you credit

Arn tries hard. I bet he says something supportive. Keep submitting. It took about 5-10 tries before it took for me the first time.

Rocketman

[lu0s3r322]

oooooo...spicy!

[Digital Skunk]

Where the heck is my iPod with touch screen capabilities and new UI. They have a nice new ad so they might as well have a new iPod right?

[joe91584]

I have to say I really like it.


It is something new.

How did they make it would be fun to try this effect on my own videos.

[Surreal]

Originally Posted by joe91584

How did they make it would be fun to try this effect on my own videos.

Lots of tracing.

[twoodcc]

i love apple's ads.

[neutrino23]

I'm getting tired of these ads. It's OK to keep these going but they should launch one or two other genres.

[tk421]

Originally Posted by neutrino23

I'm getting tired of these ads. It's OK to keep these going but they should launch one or two other genres.

They do exactly that. Remember the hands and the iPod nano, or the city built out of album art? There have been a couple others, too, that were made in the midst of all the silhouette ads.

By the way, I love this new ad. I think it is one of the best yet. Absolutely love the textures the recent ads have had.

I have really been pleased with the variation they've had across these commercials to keep them from getting old, and yet they are consistent and project such a strong brand.

Edit: Here are some example: 1 2 3

[ErikGrim]

Originally Posted by joe91584

I have to say I really like it.


It is something new.

How did they make it would be fun to try this effect on my own videos.

Layers in Z-space with differing distances:

A background color layer (or more), some with texture overlays

Effects layers for the lens flares

Two layers of rotoscoping (one for the silhouettes, one for the iPod and headphones).

More texture overlays

A camera moving around the scene in three dimensions.

Everything but the rotoscoping is feasible with in Motion 3.

No "filter" would do this for your home videos. Heh.

[Rhema]

I think its kinda sad that apple won't create new concepts for commercials, they have the same style commercials for a year or so, just with different story lines or tweaks

[iMeowbot]

Originally Posted by Rhema

I think its kinda sad that apple won't create new concepts for commercials, they have the same style commercials for a year or so, just with different story lines or tweaks

Right, because everyone knows that it's marketing suicide to use repetition and engaging eye candy. Just look at how those iPods sit on the shelves, month after month, collecting dust. They should really fire their agency and get someone who can do the job.

[Doctor Q]

I like the muted trumpet in the music, and the fact that the trumpet and mute are in the ad. Let's hear it for trumpet players!

[p0intblank]

I saw this first today at the Apple Store, SoHo (New York City) and it really impressed me. The music was different and the animation went very well with it.