Unofficial iPhone New York Ad

MacRumors · 10:21 PM

We don't have the backstory on this ad, but iPhoneNewYorkCity.com hosts an unofficial iPhone television advertisement created by Alec Sutherland, Anthony Hechanova, and Todd DosSantos.

The ad flashes between different people from different cultures and languages in New York City discussing the iPhone.

Quote:

"No buttons, huh?" ... "Just touch the screen" ... "zoom in just by stretching your finger across it"

The ad ends with "Coming June 29 2007". The ad is clearly the result of a the casting call in April which called for "people of diverse ethnic backgrounds discussing different functions and attributes of the unreleased phone in their native tongue while participating in everyday activities" to participate in an iPhone ad.

psycoswimmer · Jun 14, 2007, 10:08 PM

That was quick.

The Truth · Jun 14, 2007, 10:09 PM

nice. now I just have to wait for a year here in Australia

rainydays · Jun 14, 2007, 10:09 PM

Somehow that reminds me of the old OS/2 commercial with the nuns.

ventro · Jun 14, 2007, 10:20 PM

Didn't like the slow fade-ins of the logo at the end. Everyone knows that Apple shows their logo and product for like 0.02 seconds at the end.

Rocketman · Jun 14, 2007, 10:20 PM

So is the world's first "pirate ad"?

Rocketman

twoodcc · Jun 14, 2007, 10:23 PM

good stuff

tammy418 · Jun 14, 2007, 10:23 PM

Firefox crashes every time I click on the link

mashinhead · Jun 14, 2007, 10:28 PM

better than apple's i think. i really don't like apple's current advertising. too boring.

itcheroni · Jun 14, 2007, 10:28 PM

Good stuff. I agree with ventro, the fade effect is way too long.

MattyMac · Jun 14, 2007, 10:32 PM

Very Sweet! NYC &

is awesome.

Erendiox · Jun 14, 2007, 10:38 PM

Wow... i'm pleasantly impressed. Well shot.

seenew · Jun 14, 2007, 10:38 PM

they didn't have geeks talking about the lack of Flash and Java.

iMikeT · Jun 14, 2007, 10:39 PM

Meh. I don't buy it. The portrayal of the 'real life' people of the actors in the spec seemed more smarter than any average person I've come across.

elppa · Jun 14, 2007, 10:43 PM

Very swish, like it.

081440 · Jun 14, 2007, 10:48 PM

Love it, except for the bad fonts at the end... they should be a bit more modern and simplistic like the product they have been talking about for the whole spot.

Flowbee · Jun 14, 2007, 10:50 PM

Not crazy about the song they used, but otherwise a well-done self-promotion piece for the director.

retroneo · Jun 14, 2007, 10:55 PM

I like it.

Reminds me of the dozens of times I've described it to someone else.

Dan Peterson · Jun 14, 2007, 10:59 PM

Quote:

Originally Posted by iMikeT

Meh. I don't buy it. The portrayal of the 'real life' people of the actors in the spec seemed more smarter than any average person I've come across.

More smarter huh? ... all depends on the circles you run in I guess :P.

Naomi · Jun 14, 2007, 11:03 PM

Anyone know the name of the song?

SheriffParker · Jun 14, 2007, 11:03 PM

Quote:

Originally Posted by Flowbee

Not crazy about the song they used, but otherwise a well-done self-promotion piece for the director.

I heart Peter Bjorn and John. A great song, even if it gets sampled for all the wrong reasons.

Quote:

Originally Posted by Naomi

Anyone know the name of the song?

"Young Folks" By Peter Bjorn and John.

gugy · Jun 14, 2007, 11:38 PM

it's a spec spot.

A lot of wanna be commercial directors do this kind of stuff to add to their reel in order to get real commercial work.

It's well done, just the end tag is weak.

Xenious · Jun 14, 2007, 11:44 PM

Quote:

Originally Posted by mashinhead

better than apple's i think. i really don't like apple's current advertising. too boring.

I second that. Very good spot.

G5Unit · Jun 14, 2007, 11:44 PM

I like it, it's similar to early 90's mac ads.

flir67 · Jun 14, 2007, 11:53 PM

I like to also, very upbeat and made in such a way to include the world communities.

Jun 14, 2007, 10:08 PM	#2
psycoswimmer macrumors 65816 Join Date: Sep 2006 Location: USA	That was quick. __________________ 20" iMac C2D 2.16GHz, 1GB RAM, 128mb VRAM, 10.4.9 iPod Touch 16GB iPod Shuffle 1GB

Jun 14, 2007, 10:09 PM	#3
The Truth macrumors regular Join Date: Feb 2005 Location: at my wits end (in Australia)	nice. now I just have to wait for a year here in Australia __________________ this is a diversion

Jun 14, 2007, 10:20 PM	#6
Rocketman macrumors 68020 Join Date: Dec 2001 Location: Claremont, CA	So is the world's first "pirate ad"? Rocketman __________________ Think Different-ly! Looking for an iPhone dev with way too much time on her hands for BASIC programs I have.

Jun 14, 2007, 10:23 PM	#7
twoodcc macrumors 603 Join Date: Feb 2005 Location: Right side of wrong	good stuff __________________ tville pump Smarter than the average bear

Jun 14, 2007, 10:38 PM	#12
Erendiox macrumors 6502a Join Date: Oct 2004 Location: Brooklyn NY	Wow... i'm pleasantly impressed. Well shot. __________________ They teach you there’s a boundary line to music. But, man, there’s no boundary line to art. - Charlie Parker

Jun 14, 2007, 10:09 PM	#4
rainydays macrumors 6502a Join Date: Nov 2006	Somehow that reminds me of the old OS/2 commercial with the nuns.

Jun 14, 2007, 10:20 PM	#5
ventro macrumors 6502a Join Date: Sep 2006	Didn't like the slow fade-ins of the logo at the end. Everyone knows that Apple shows their logo and product for like 0.02 seconds at the end.

Jun 14, 2007, 10:23 PM	#8
tammy418 macrumors member Join Date: Nov 2006 Location: Gainesville/Miami	Firefox crashes every time I click on the link

Jun 14, 2007, 10:28 PM	#9
mashinhead macrumors 68000 Join Date: Oct 2003	better than apple's i think. i really don't like apple's current advertising. too boring.

Jun 14, 2007, 10:28 PM	#10
itcheroni macrumors 6502a Join Date: Sep 2005 Location: CA	Good stuff. I agree with ventro, the fade effect is way too long.

Jun 14, 2007, 10:32 PM	#11
MattyMac macrumors 68000 Join Date: Oct 2005 Location: NJ/NYC	Very Sweet! NYC & is awesome.

Jun 14, 2007, 10:38 PM	#13
seenew macrumors 65816 Join Date: Dec 2005 Location: Georgia	they didn't have geeks talking about the lack of Flash and Java. __________________ Cameras don't lie, but photographers can. seenew.net flickr

Jun 14, 2007, 10:39 PM	#14
iMikeT macrumors 6502 Join Date: Jul 2006 Location: California	Meh. I don't buy it. The portrayal of the 'real life' people of the actors in the spec seemed more smarter than any average person I've come across.

Jun 14, 2007, 10:43 PM	#15
elppa macrumors 68020 Join Date: Nov 2003	Very swish, like it. __________________ Snow Leopard is animated

Jun 14, 2007, 10:48 PM	#16
081440 macrumors regular Join Date: Mar 2006 Location: New Jersey	Love it, except for the bad fonts at the end... they should be a bit more modern and simplistic like the product they have been talking about for the whole spot. __________________ Go on complain about whatever Apple is/isn't doing. Now think about life with out Apple........

Jun 14, 2007, 10:50 PM	#17
Flowbee macrumors 68030 Join Date: Dec 2002 Location: Alameda, CA	Not crazy about the song they used, but otherwise a well-done self-promotion piece for the director. __________________ Podophile.com >> Home of Nike+iPod hacks and FAQs.

Jun 14, 2007, 10:55 PM	#18
retroneo macrumors 6502 Join Date: Apr 2005	I like it. Reminds me of the dozens of times I've described it to someone else.

Jun 14, 2007, 11:03 PM	#20
Naomi macrumors newbie Join Date: May 2007	Anyone know the name of the song?

Jun 14, 2007, 11:38 PM	#22
gugy macrumors 6502a Join Date: Jan 2005 Location: La Jolla, CA	it's a spec spot. A lot of wanna be commercial directors do this kind of stuff to add to their reel in order to get real commercial work. It's well done, just the end tag is weak. __________________ MacPro 2.8 Octo, 30" and 23" Cinema Displays, PB 550,MacBook Pro 2.2, iPod 1G, Shuffle 2G, iPhone 3G

Jun 14, 2007, 11:44 PM	#24
G5Unit macrumors 68020 Join Date: Apr 2005 Location: I'm calling the cops	I like it, it's similar to early 90's mac ads. __________________ flickr yannikr i am not here to do what has already been done.

Jun 14, 2007, 11:53 PM	#25
flir67 macrumors regular Join Date: Jun 2005	I like to also, very upbeat and made in such a way to include the world communities.

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