Apple and AT&T Store iPhone Inventory

MacRumors · Jun 28, 2007, 02:31 PM

Only Apple knows how many iPhones are going to be delivered to each store, but based on various numbers we've heard, here is our best guess.

First, there are approximately 1800 AT&T Stores, and 164 Apple retail stores nationwide. Apple is limiting sales to 2 per person, while AT&T is limited sales to 1 per person.

We'd previously heard that Apple Stores would be getting somewhere around 1000 units, with "flagship" stores expected to get more inventory. Based on user reports, some AT&T stores have been willing to give out numbers of inventory. The numbers have ranged in the 70-90 range for the few stores polled. Assumung these numbers are to believed (which is a big assumption), that places the first day of iPhone retail inventory at 300,000-400,000 units.

To counter, one forum post claims that their AT&T store received 90 iPhones today (50 8GB and 40 4GB) with a large shipment also expected tomorrow. Forum posts are generally not very reliable sources of information, but is posted for interest. Despite these claims, it seems very unlikely that iPhones are already being delivered to AT&T stores, as Apple's security precautions to prevent premature release of the iPhone appears to be at an all time high.

Finally, there has been no official word on iPhone mail ordering, but we presume mail order sales will become open sometime Friday (June 29th) night.

Yankees 4 Life · Jun 28, 2007, 02:34 PM

hey online ordering from apple store begins 6pm PDT on friday. I read that off of TUAW and apple 2.0 blog off of business2.0.com i think

dernhelm · Jun 28, 2007, 02:34 PM

Hard to believe that any but the largest AT&T stores getting 90 units. I could, however imagine Apple priming the system with 500,000 units.

ocyrus · Jun 28, 2007, 02:34 PM

70-90 isnt too too bad

Markleshark · Jun 28, 2007, 02:35 PM

I have to disagree that AT&T stores are not getting them already, they will be. We got our PS3s a week before launch. There will be enough for the poor Apple and AT&T staff to do 2mora without having to process shipments with hundreds (Thousands?) or iPhones.

lorductape · Jun 28, 2007, 02:35 PM

however many tysons corner apple store has reported it has, subtract one

thats how many you can buy

divi996tt · Jun 28, 2007, 02:38 PM

Wow. I guess, there are a lot of Iphones for lunch day !!!!

Steve1496 · Jun 28, 2007, 02:39 PM

Sounds right to me. I'm sure there will be enough to go around.

ZrSiO4-Zircon · Jun 28, 2007, 02:40 PM

half a million iPhones?
That's what... 1 phone per 600 people in the country, if we were to look at straight proportions?
That just seems like alot of iPhones to me. I get the impression that we won't see any huge shortages. But then again, that's just from a uber overly simplified ratio with huge iffy assumptions.

dernhelm · Jun 28, 2007, 02:40 PM

Quote:

Originally Posted by lorductape

however many tysons corner apple store has reported it has, subtract one

thats how many you can buy

Actually, I can only buy 2. But that would only be 1) if I had the money, 2) if I needed a phone, and 3) I lived anywhere near Tyson's corner.

None of which are true.

Although I might be tempted to buy one and sell it on E-Bay for enormous profit...

peiffman1 · Jun 28, 2007, 02:41 PM

Quote:

Originally Posted by Macrumors

Forum posts are generally not very reliable sources of information,

My apple store told me they got in 20,000 iPhones yesterday and will get in 10 times that tomorrow. They also said something about G5 Powerbooks and the new Apple Steve Jobs Hologram Projector(reality distortion field included in the 8gb version).

plumbingandtech · Jun 28, 2007, 02:43 PM

Quote:

Originally Posted by Markleshark

I have to disagree that AT&T stores are not getting them already, they will be. We got our PS3s a week before launch. There will be enough for the poor Apple and AT&T staff to do 2mora without having to process shipments with hundreds (Thousands?) or iPhones.

Sony is not Apple in regards to product secrecy.

Andrmgic · Jun 28, 2007, 02:46 PM

imho, Apple and Nintendo are two of the best companies at keeping secrets.

I don't think my local stores will be getting many phones, but as long as there is one for me, I'll be fine

sartinsauce · Jun 28, 2007, 02:46 PM

Thing is, what about that iPhone AT&T store locator? It supposedly tells me which AT&T (Cingular) stores will sell me an iPhone. Funny that most of the stores in my area aren't listed when I type in my zip code. The two biggest stores in my area appear to be left off the iPhone sales list.

Where does this fit in to the iPhone inventory numbers? Do we really think that there are going to be 1800 x (70-90) = ~150,000 available through AT&T Retailers? I feel like any Apple Store would have a MUCH greater inventory.

Yankees 4 Life · 02:48 PM

Quote:

Originally Posted by peiffman1

My apple store told me they got in 20,000 iPhones yesterday and will get in 10 times that tomorrow. They also said something about G5 Powerbooks and the new Apple Steve Jobs Hologram Projector(reality distortion field included in the 8gb version).

Where do you live man?? at the production factory in china? there is no way they get 20000... 2000, maybe if its the NYC store, but 20000 is what the entire bay area would get... not a store

[edit}: hahaha i just realized your sarcasm... I'm a moron...

yoman · Jun 28, 2007, 02:47 PM

Quote:

Originally Posted by peiffman1

My apple store told me they got in 20,000 iPhones yesterday and will get in 10 times that tomorrow. They also said something about G5 Powerbooks and the new Apple Steve Jobs Hologram Projector(reality distortion field included in the 8gb version).

Oh yeah!!! but MY Apple Store said they have 250,000 iPhones since yesterday and will be receiving about 100 times that by launch time. So there....

smj · Jun 28, 2007, 02:48 PM

Quote:

Originally Posted by lorductape

however many tysons corner apple store has reported it has, subtract one

thats how many you can buy

Am I the only one who doesn't understand what that means????

yoman · Jun 28, 2007, 02:48 PM

Quote:

Originally Posted by Yankees 4 Life

Where do you live man?? at the production factory in china? there is no way they get 20000... 2000, maybe if its the NYC store, but 20000 is what the entire bay area would get... not a store

I think he was being sarcastic.

Markleshark · Jun 28, 2007, 02:49 PM

Quote:

Originally Posted by plumbingandtech

Sony is not Apple in regards to product secrecy.

Point still valid tho. Surely? There is no way they'll [Staff] be able to process all those iPhones as well as everything else that is to be expected of them.

yoman · Jun 28, 2007, 02:52 PM

Quote:

Originally Posted by Markleshark

Point still valid tho. Surely? There is no way they'll [Staff] be able to process all those iPhones as well as everything else that is to be expected of them.

Maybe since the iPhone has a zillion features perhaps one of them is self-processing via Bluetooth.

newstudentut · Jun 28, 2007, 02:52 PM

Quote:

Originally Posted by Yankees 4 Life

Where do you live man?? at the production factory in china? there is no way they get 20000... 2000, maybe if its the NYC store, but 20000 is what the entire bay area would get... not a store

[edit}: hahaha i just realized your sarcasm... I'm a moron...

That's the store in Waco, TX

Karpfish · Jun 28, 2007, 02:53 PM

I wouldn't be surprised if 5th avenue store got in the 'hood of 10k phones.

Lazernet · Jun 28, 2007, 02:54 PM

Quote:

Originally Posted by yoman

Oh yeah!!! but MY Apple Store said they have 250,000 iPhones since yesterday and will be receiving about 100 times that by launch time. So there....

Actually, I just contacted my local Apple store and they said they would only be receiving 100,000 or so, but they should be gone within the first 15 minutes. However - they are hooking me up with a prototype Powerbook G5! w00t! Seriously now, this thread has just become speculation... I'm waiting for a realistic inventory indicator. A green or red light bulb on the apple website isn't going to cut it for me... Oh good, they have at least 1....

Yay

- Eric

siurpeeman · Jun 28, 2007, 02:54 PM

Quote:

Originally Posted by Macrumors

Finally, there has been no official word on iPhone mail ordering, but we presume mail order sales will become open sometime Friday (June 29th) night.

engadget states that iphones will be available for online purchase at 6 pm pdt. not official, but i believe it.

macjackpro · Jun 28, 2007, 03:00 PM

I don't know. The AT&T store my company deals with in D.C. has a LONG waiting list (that they probably won't honor, but it gives you an idea of interest). I would guess in a major city, those stores will be treated to quite a few. (90 wouldn't do it at this store...they would need 500, though not necessarily on that day I guess...but on Monday to be sure).

Quote:

Originally Posted by dernhelm

Hard to believe that any but the largest AT&T stores getting 90 units. I could, however imagine Apple priming the system with 500,000 units.

Jun 28, 2007, 02:31 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple and AT&T Store iPhone Inventory Only Apple knows how many iPhones are going to be delivered to each store, but based on various numbers we've heard, here is our best guess. First, there are approximately 1800 AT&T Stores, and 164 Apple retail stores nationwide. Apple is limiting sales to 2 per person, while AT&T is limited sales to 1 per person. We'd previously heard that Apple Stores would be getting somewhere around 1000 units, with "flagship" stores expected to get more inventory. Based on user reports, some AT&T stores have been willing to give out numbers of inventory. The numbers have ranged in the 70-90 range for the few stores polled. Assumung these numbers are to believed (which is a big assumption), that places the first day of iPhone retail inventory at 300,000-400,000 units. To counter, one forum post claims that their AT&T store received 90 iPhones today (50 8GB and 40 4GB) with a large shipment also expected tomorrow. Forum posts are generally not very reliable sources of information, but is posted for interest. Despite these claims, it seems very unlikely that iPhones are already being delivered to AT&T stores, as Apple's security precautions to prevent premature release of the iPhone appears to be at an all time high. Finally, there has been no official word on iPhone mail ordering, but we presume mail order sales will become open sometime Friday (June 29th) night.

Jun 28, 2007, 02:34 PM	#2
Yankees 4 Life macrumors 6502a Join Date: Jun 2007 Location: College Station, Tx	hey online ordering from apple store begins 6pm PDT on friday. I read that off of TUAW and apple 2.0 blog off of business2.0.com i think __________________ That thing is the most expensive phone out there! $599 for a phone? It won’t even sell enough to break even!-Steve Balmer “An A-Bomb, From A-Rod”

Jun 28, 2007, 02:34 PM	#3
dernhelm macrumors 65816 Join Date: May 2002 Location: middle earth	Hard to believe that any but the largest AT&T stores getting 90 units. I could, however imagine Apple priming the system with 500,000 units. __________________ Five exclamation marks, the sure sign of an insane mind. --Terry Pratchett

Jun 28, 2007, 02:35 PM	#5
Markleshark macrumors Demi-God Join Date: Aug 2006 Location: Carlisle, Up Norf!	I have to disagree that AT&T stores are not getting them already, they will be. We got our PS3s a week before launch. There will be enough for the poor Apple and AT&T staff to do 2mora without having to process shipments with hundreds (Thousands?) or iPhones. __________________ Suuuper, Super Scott, Suuuper, Super Scott, Suuuper, Super Scott, Super Scotty Dobie!

Jun 28, 2007, 02:35 PM	#6
lorductape macrumors 6502 Join Date: Jun 2006 Location: t3h usa	however many tysons corner apple store has reported it has, subtract one thats how many you can buy __________________ LDT iPhone 3G 16gb iMac 20 Aluminum 2.4 4gb RAM 750gb HD Macbook Pro 15 2.4 4gb RAM 250gb HD

Jun 28, 2007, 02:34 PM	#4
ocyrus macrumors newbie Join Date: Jun 2007	70-90 isnt too too bad

Jun 28, 2007, 02:38 PM	#7
divi996tt macrumors newbie Join Date: Jun 2007	Wow. I guess, there are a lot of Iphones for lunch day !!!!

Jun 28, 2007, 02:39 PM	#8
Steve1496 macrumors 6502a Join Date: Apr 2004 Location: Massachusetts	Sounds right to me. I'm sure there will be enough to go around. __________________ 13" MacBook\|2 15" MBP\|2 20" iMacs\|4 PCs 5.1 Surround Sound\|Airport Extreme N 32 GB iPhone 3G S/iPod Classic 160GB/Nano 4G

Jun 28, 2007, 02:40 PM	#9
ZrSiO4-Zircon macrumors member Join Date: May 2007 Location: Washington State	half a million iPhones? That's what... 1 phone per 600 people in the country, if we were to look at straight proportions? That just seems like alot of iPhones to me. I get the impression that we won't see any huge shortages. But then again, that's just from a uber overly simplified ratio with huge iffy assumptions. __________________ I have no signature!

Jun 28, 2007, 02:46 PM	#13
Andrmgic macrumors 6502 Join Date: Jun 2007	imho, Apple and Nintendo are two of the best companies at keeping secrets. I don't think my local stores will be getting many phones, but as long as there is one for me, I'll be fine

Jun 28, 2007, 02:46 PM	#14
sartinsauce macrumors regular Join Date: Feb 2006 Location: Los Angeles	Thing is, what about that iPhone AT&T store locator? It supposedly tells me which AT&T (Cingular) stores will sell me an iPhone. Funny that most of the stores in my area aren't listed when I type in my zip code. The two biggest stores in my area appear to be left off the iPhone sales list. Where does this fit in to the iPhone inventory numbers? Do we really think that there are going to be 1800 x (70-90) = ~150,000 available through AT&T Retailers? I feel like any Apple Store would have a MUCH greater inventory.

Jun 28, 2007, 02:53 PM	#22
Karpfish macrumors 6502a Join Date: Sep 2006	I wouldn't be surprised if 5th avenue store got in the 'hood of 10k phones. __________________ Macbook Pro;2.4GHz C2D;4GB RAM;200GB 7200RPM HD HK Soundsticks A lot more external HD space than I need(2.77TB) Nikon SLR Gear

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