While they are at it, Apple can add an extra dollar to each Mac sold for my kids' college fund and another dollar for my mortgage payment.
My biggest grip with Apple is their pricing structure. Why would I want to pay even more for games I don't care about? Get the prices down and I'll have cash left to buy the games I want or maybe even an iPod or iSight or add Apple Care to my order.
I do agree that Apple needs to something such as a gaming division. As implied in the artical, gaming pushes the limits of the hardware. If you look beyond the "first person shooter", there is alot to be gained by developing high end / high quality games. If managed properly, a gaming division could become a self supporting R&D division.