"The NBC television network won Vivendi Universal's marathon show business auction on Tuesday with a merger plan to create a new entertainment industry giant valued at more than $40 billion.
NBC, a unit of General Electric, clinched exclusive negotiating rights to fine tune a deal that gives it control of a major media player that would rival global heavyweights such as Walt Disney Co and Viacom. "
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NBC, a unit of General Electric, clinched exclusive negotiating rights to fine tune a deal that gives it control of a major media player that would rival global heavyweights such as Walt Disney Co and Viacom. "
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