Apple to Air Student-Made iPod Touch Ad

boss1 · Oct 26, 2007, 11:48 AM

http://www.macnn.com/articles/07/10/...ipod.touch.ad/

pretty cool story. If this kids career is in video production, his career just got a "rarely happens to anyone ever" up shot.

al256 · Oct 26, 2007, 11:55 AM

Quote:

Originally Posted by boss1

http://www.macnn.com/articles/07/10/...ipod.touch.ad/

pretty cool story. If this kids career is in video production, his career just got a "rarely happens to anyone ever" up shot.

Wow, that's cool. I wish Apple would swoop me up for something... Who hasn't day dreamed about meeting Steve Jobs and maybe talking him into letting you look at least one prototype... lol.

boss1 · Oct 26, 2007, 12:14 PM

Quote:

Originally Posted by al256

Wow, that's cool. I wish Apple would swoop me up for something... Who hasn't day dreamed about meeting Steve Jobs and maybe talking him into letting you look at least one prototype... lol.

I've already emailed Steve and asked him for a million dollars a few weeks ago. I got no response so I'm just going to have to get rich by other means is all

gkarris · Oct 26, 2007, 12:23 PM

That's way cool Apple would do that.

I guess when you have creative products, then you have users with creative minds...

(ew, the Devil just put the image of a brown Zune in my mind...)

MacRumors · Oct 26, 2007, 04:48 PM

In an unusual move, Apple will be airing a new television ad that started as a student project, according to The New York Times. The new iPod touch ad will begin airing on Sunday.

The ad started as a student project created by 18 year old Nick Haley and posted to YouTube. Haley was contacted by Apple's ad agency TBWA/Chiat/Day

Quote:

“ ‘We represent Apple and we’ve seen what you have produced and we’d like a chat with you,’ ” Mr. Haley recalled, adding: “This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.”

He was soon convinced that the message was real and came to Los Angeles this month, in his first visit to the United States, to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.

The original version of the ad is a fast-paced tour of the iPod Touch set to the song "Music Is My Hot, Hot Sex" by CSS. Haley was specifically inspired by the line in the song "My music is where I'd like you to touch."

Article Link

zioxide · 05:03 PM

just saw this on digg, it's awesome.

only thing it's missing is the "iPod + iTunes" before the apple logo

but definitely a good blend of the iPod ads and the iPhone ads.

MacinDoc · 04:58 PM

Just goes to show that Apple does pay attention to what people are posting on the Web.

(Edit: last post as a 6502.)

numlock · Oct 26, 2007, 04:52 PM

very apple like

dizastor · Oct 26, 2007, 04:53 PM

Wow. That makes the agency's job easy.
Surf youtube, buy ideas. Let's go home.

Great start in advertising for the kid though. Start at the top.

Jetson · Oct 26, 2007, 04:54 PM

Kinky...

psychofreak · Oct 26, 2007, 04:54 PM

This is a great way to make more people create ads for Apple...not only is it cool and quirky, but this is a fantastic marketing scheme...

ero87 · Oct 26, 2007, 04:54 PM

not quite Page 1 material...

Much Ado · Oct 26, 2007, 04:55 PM

Quote:

Originally Posted by MacinDoc

Just goes to show that Apple does pay attention to what people are posting on the Web.

Quick! Headless iMac! New Macbooks...

xUKHCx · Oct 26, 2007, 04:55 PM

Pretty cool ad, perhaps a bit fast paced at points but the ending is brilliant.

Doctor Q · Oct 26, 2007, 04:55 PM

It's as good as, if not better than, some of Apple's own ads.

NewSc2 · Oct 26, 2007, 04:55 PM

So the YouTube video is the original ad? Looks pretty broadcast-ready if you ask me.

MLeepson · Oct 26, 2007, 04:56 PM

That's amazing. That ad was really good. I'm happy for that guy.

gwangung · Oct 26, 2007, 04:59 PM

Quote:

Originally Posted by ero87

not quite Page 1 material...

Viral marketing that's the hot new trend in modern advertising.

Given all the attention paid to other Apple advertising, I'd say that it rates.

Hairball · Oct 26, 2007, 05:00 PM

Quote:

Originally Posted by ero87

not quite Page 1 material...

I disagree. By Apple using the ad, it is practicing what it has preached. Apple products allow you to be creative, and that is what this ad and usage has proved.

aricher · Oct 26, 2007, 05:00 PM

I like this ad better than any of the old iPhone ads. Shows product usefulness in a fast and easy to understand way.

billabong · Oct 26, 2007, 05:01 PM

That is very cool, lucky kid...

calculus · Oct 26, 2007, 05:02 PM

That's really very good. Great use of the CSS tune.

Darkroom · Oct 26, 2007, 05:06 PM

great ad!!! i love it! better than the current iPhone ads for sure... good job nick!

dotcomlarry · Oct 26, 2007, 05:10 PM

Quote:

Originally Posted by Hairball

I disagree. By Apple using the ad, it is practicing what it has preached. Apple products allow you to be creative, and that is what this ad and usage has proved.

Oh, didn't you know he made it with Windows Movie Maker?

ilogic · Oct 26, 2007, 05:14 PM

thats great, 18 years old and sharing his passion with the company he's passionate about... life cant start any better than that!...

actually...

Oct 26, 2007, 11:48 AM	#1
boss1 macrumors 6502a Join Date: Jan 2007	Creator of Home Made YouTube iPhone Video gets a Call from Apple.... http://www.macnn.com/articles/07/10/...ipod.touch.ad/ pretty cool story. If this kids career is in video production, his career just got a "rarely happens to anyone ever" up shot.

Oct 26, 2007, 12:23 PM	#4
gkarris macrumors 601 Join Date: Dec 2004 Location: Somewhere In The Universe	That's way cool Apple would do that. I guess when you have creative products, then you have users with creative minds... (ew, the Devil just put the image of a brown Zune in my mind...) __________________ "This gate's plastic." Captain Carter, Stargate SG-1, "Touchstone" Mini/MacBook/iPhone/TV Olympus E-420/E-500, Canon 20D

Oct 26, 2007, 04:49 PM	#6
zioxide macrumors 68040 Join Date: Dec 2006 Location: Massachusetts	just saw this on digg, it's awesome. only thing it's missing is the "iPod + iTunes" before the apple logo but definitely a good blend of the iPod ads and the iPhone ads. Last edited by zioxide : Oct 26, 2007 at 05:03 PM.

Oct 26, 2007, 04:52 PM	#7
MacinDoc macrumors 65816 Join Date: Mar 2004 Location: The Great White North	Just goes to show that Apple does pay attention to what people are posting on the Web. (Edit: last post as a 6502.) __________________ MB Alu 2GHz, iMac i7, iPhone 3G, iPhone 3GS Last edited by MacinDoc : Oct 26, 2007 at 04:58 PM.

Oct 26, 2007, 04:53 PM	#9
dizastor macrumors 6502a Join Date: Dec 2001 Location: Los Angeles	Wow. That makes the agency's job easy. Surf youtube, buy ideas. Let's go home. Great start in advertising for the kid though. Start at the top. __________________ ejc on Twitter

Oct 26, 2007, 04:52 PM	#8
numlock macrumors 6502 Join Date: Mar 2006	very apple like

Oct 26, 2007, 04:54 PM	#10
Jetson macrumors 6502 Join Date: Oct 2003	Kinky...

Oct 26, 2007, 04:54 PM	#11
psychofreak Retired Join Date: May 2006 Location: London	This is a great way to make more people create ads for Apple...not only is it cool and quirky, but this is a fantastic marketing scheme...

Oct 26, 2007, 04:54 PM	#12
ero87 macrumors 65816 Join Date: Jan 2006 Location: New York City	not quite Page 1 material... __________________ Macbook, *Snow Leopard*. 8gb iPhone

Oct 26, 2007, 04:55 PM	#14
xUKHCx Demi-God (Moderator) Join Date: Jan 2006 Location: The Kop	Pretty cool ad, perhaps a bit fast paced at points but the ending is brilliant. __________________ The red men: Paul William Carlile (19), Raymond Thomas Chapman (50), Gary Christopher Church (19), Joseph Clark (29), Paul Clark (18)

Oct 26, 2007, 04:55 PM	#15
Doctor Q macrumors god Join Date: Sep 2002 Location: at the table with countless relatives	It's as good as, if not better than, some of Apple's own ads. __________________ "You've just been abducted, of course you need crepes!" -- Walter Bishop

Oct 26, 2007, 04:55 PM	#16
NewSc2 macrumors 6502a Join Date: Jun 2005 Location: Orange County, CA	So the YouTube video is the original ad? Looks pretty broadcast-ready if you ask me. __________________ Mac Pro + 30" ACD, 15" MBP, iPhone 3GS Logic & Ableton user Canon 40D + 17-55 f/2.8 IS

Oct 26, 2007, 04:56 PM	#17
MLeepson macrumors 6502 Join Date: Apr 2007 Location: Northern New Jersey	That's amazing. That ad was really good. I'm happy for that guy. __________________ "Marge, I agree with you - in theory. In theory, communism works. In theory." - H. Simpson

Oct 26, 2007, 05:00 PM	#20
aricher macrumors 68000 Join Date: Feb 2004 Location: Chi-il	I like this ad better than any of the old iPhone ads. Shows product usefulness in a fast and easy to understand way.

Oct 26, 2007, 05:01 PM	#21
billabong macrumors 6502 Join Date: Jan 2004	That is very cool, lucky kid...

Oct 26, 2007, 05:02 PM	#22
calculus macrumors 68040 Join Date: Dec 2005	That's really very good. Great use of the CSS tune.

Oct 26, 2007, 05:06 PM	#23
Darkroom macrumors 68000 Join Date: Dec 2006 Location: Montréal, Canada	great ad!!! i love it! better than the current iPhone ads for sure... good job nick! __________________ iPhone OS Apps: Film Light, SizeMe.

Oct 26, 2007, 05:14 PM	#25
ilogic macrumors member Join Date: Jul 2007 Location: New Jersey	thats great, 18 years old and sharing his passion with the company he's passionate about... life cant start any better than that!... actually...

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