Apple Posts iPod Touch Television Ad

MacRumors · Oct 28, 2007, 08:32 PM

Apple has posted a Quicktime of the new iPod touch television advertisement that started airing tonight. The ad was inspired by a student made advertisement posted to Youtube by Nick Haley.

The advertisement was made "broadcast-ready" by Apple's advertising agency, TBWA/Chiat/Day, but remains remarkable faithful to the original version.

Article Link

xUKHCx · Oct 28, 2007, 08:36 PM

That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.

Hairball · Oct 28, 2007, 08:36 PM

One of the best iPod commercials yet.

puckhead193 · Oct 28, 2007, 08:39 PM

i just saw it on fox during the world series... what a lucky kid

zioxide · Oct 28, 2007, 08:39 PM

just saw it during the ws, looks pretty much identical to the original.

ejl10 · Oct 28, 2007, 08:39 PM

Just saw the ad between innings - the final product came out very well. Props to Nick on a job well done!

ravenvii · Oct 28, 2007, 08:40 PM

Quote:

Originally Posted by xUKHCx

That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.

x2

I was actually amazed they kept it almost identical. I figured the agency would think they know best and butcher it.

Bravo.

chrisdazzo · Oct 28, 2007, 08:40 PM

just saw this on the World Series... awesome commercial.

Muzzway · Oct 28, 2007, 08:40 PM

So.. what ever happened to that ad that Steve showed on September 5th?

TuffLuffJimmy · Oct 28, 2007, 08:41 PM

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

DaftUnion · Oct 28, 2007, 08:41 PM

Love it.

appleguru1 · Oct 28, 2007, 08:42 PM

Quote:

Originally Posted by xUKHCx

That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.

I don't mind the white flash... it's a pretty good effect to use with that song IMO...

Just saw this ad on Fox about an hour ago during the NFL OT show after the pats/redskins game.. and again a few minutes ago between the top and bottom of the first innings of Game 4 of the World series.

In case 640x360 isn't enough pixels for you.. You can see the ad in all its HD glory here:

http://g.appleguru.org/touchad.mov (1280x720, 11.6MB, H.264 @ 70% w/ 128kbps AAC audio)

Original MPEG-2 Transport Stream (1280x720, 27.7MB, MPEG-2 Video, AC3 audio) (play with VLC or MPEG Streamclip...): http://g.appleguru.org/touch_ts.mpeg

BufferOverflow · Oct 28, 2007, 08:42 PM

Fantastic to see talent being poached from youTube by our beloved Apple. Even better that the ad has remained so true to the original form.

Beautifully executed

appleguru1 · Oct 28, 2007, 08:43 PM

Quote:

Originally Posted by tuffluffjimmy

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

Music Is My Hot, Hot Sex by CSS

drichx · Oct 28, 2007, 08:43 PM

Quote:

Originally Posted by tuffluffjimmy

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

The song is "Music Is My Hot, Hot Sex" by CSS.

Awesome ad. I'd love to be that kid!

Karpfish · Oct 28, 2007, 08:43 PM

just saw it on TV, that kid must be pretty happy. I'm off to make a Leopard commercial now.

BufferOverflow · Oct 28, 2007, 08:44 PM

Quote:

Originally Posted by tuffluffjimmy

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

Music is my hot, hot sex by CSS

efb;

Karvel · Oct 28, 2007, 08:44 PM

Forget the ad, how awesome is that song!!

DaftUnion · Oct 28, 2007, 08:45 PM

Quote:

Originally Posted by tuffluffjimmy

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

CSS - Music Is My Hot, Hot Sex

rpaloalto · Oct 28, 2007, 08:47 PM

I liked the music. Makes me want to go out and buy one right now.

d_and_n5000 · Oct 28, 2007, 08:47 PM

It is rather remarkable how close it remained - the only differences I can see offhand are the text transitions(one of them was originally inside the Touch, but in the final was the same as the rest) and the "iPod touch" whitescreen at the end, and the second apple beat right at the end.

Avatar74 · Oct 28, 2007, 08:49 PM

Bravo to Nick and bravo to Chiat/Day, whose genius has shone through since the "1984" ad to the present.

The pacing and attitude are very reminiscent of the Shuffle ad featuring the Protypes "Who's Gonna Sing?" ... another extremely catchy commercial.

The first thing I noticed about Nick's version that I would have changed was the "8GB... 16GB... Mac + PC" bit... it's incongruous with Apple's attempt to stay on brand by keeping the focus on concepts and not specs. That's all I would have taken out and Chiat/Day did, plus they tightened up the editing a bit, and made it one hell of a snappy advert.

basesloaded190 · Oct 28, 2007, 08:52 PM

i wonder what apple gave the kid to have them use his movie?? hmmm i would really like to know

CalBoy · Oct 28, 2007, 08:52 PM

I like this ad. Unlike the iPhone ads of late, this ad makes me want to buy a touch.

Well done Apple, well done.

ianogden · Oct 28, 2007, 08:54 PM

i hope that the student got royalties for that ad.

Oct 28, 2007, 08:32 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Posts iPod Touch Television Ad Apple has posted a Quicktime of the new iPod touch television advertisement that started airing tonight. The ad was inspired by a student made advertisement posted to Youtube by Nick Haley. The advertisement was made "broadcast-ready" by Apple's advertising agency, TBWA/Chiat/Day, but remains remarkable faithful to the original version. Article Link

Oct 28, 2007, 08:36 PM	#2
xUKHCx Demi-God (Moderator) Join Date: Jan 2006 Location: The Kop	That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash. __________________ The red men: Paul William Carlile (19), Raymond Thomas Chapman (50), Gary Christopher Church (19), Joseph Clark (29), Paul Clark (18)

Oct 28, 2007, 08:39 PM	#4
puckhead193 macrumors 601 Join Date: May 2004 Location: NY	i just saw it on fox during the world series... what a lucky kid __________________ 20" iMac C2D - 2.33GHz, 3 GB ram, ATI X1600 256 MB VRAM 15" pb 1.5 GHZ Rev. C 30 gig ipod 3rd gen, 60 gig 5g ipod ~ white, silver 2GB nano, 64 gig iPod Touch

Oct 28, 2007, 08:40 PM	#8
chrisdazzo macrumors regular Join Date: Apr 2006 Location: Fort Collins, CO (CSU)	just saw this on the World Series... awesome commercial. __________________ Unibody MBP 2.53GHz/4GB/320GB/512MB, BB Storm, WD 1TB & Seagate 1TB HDDs, 23.6" Asus 1080p display

Oct 28, 2007, 08:40 PM	#9
Muzzway macrumors regular Join Date: Jul 2007	So.. what ever happened to that ad that Steve showed on September 5th? __________________ MacBook 2.2 GHz; 2GB RAM; GMA X3100 Introducing the iV: Revolutionizing the way you stay alive. Designed by Apple in California

Oct 28, 2007, 08:36 PM	#3
Hairball macrumors member Join Date: Jan 2007 Location: Michigan	One of the best iPod commercials yet.

Oct 28, 2007, 08:39 PM	#5
zioxide macrumors 68040 Join Date: Dec 2006 Location: Massachusetts	just saw it during the ws, looks pretty much identical to the original.

Oct 28, 2007, 08:39 PM	#6
ejl10 macrumors member Join Date: Jul 2005 Location: Charlottesville, VA	Just saw the ad between innings - the final product came out very well. Props to Nick on a job well done!

Oct 28, 2007, 08:41 PM	#10
TuffLuffJimmy macrumors 601 Join Date: Apr 2007 Location: Portland, OR	I like it a lot more than the current iPhone ads. Does anyone know what song that is? __________________ "Next PM I get from you about this, and it gets posted as my signature." --LTD

Oct 28, 2007, 08:41 PM	#11
DaftUnion macrumors 6502a Join Date: Feb 2005 Location: Wisconsin	Love it. __________________ iMac G5 Rev. B/20"/2Ghz/SuperDrive/1GB RAM/400GB HD/Mac OS X.4.11 Switched 8/25/05 Custom 2.4Ghz Core2Duo/1GB Ram/NVIDIA 7600 iPhone 8gb

Oct 28, 2007, 08:42 PM	#13
BufferOverflow macrumors newbie Join Date: Nov 2006 Location: UK	Fantastic to see talent being poached from youTube by our beloved Apple. Even better that the ad has remained so true to the original form. Beautifully executed

Oct 28, 2007, 08:43 PM	#16
Karpfish macrumors 6502a Join Date: Sep 2006	just saw it on TV, that kid must be pretty happy. I'm off to make a Leopard commercial now. __________________ Macbook Pro;2.4GHz C2D;4GB RAM;200GB 7200RPM HD HK Soundsticks A lot more external HD space than I need(2.77TB) Nikon SLR Gear

Oct 28, 2007, 08:44 PM	#18
Karvel macrumors regular Join Date: Jun 2007 Location: England	Forget the ad, how awesome is that song!!

Oct 28, 2007, 08:47 PM	#20
rpaloalto macrumors 6502a Join Date: Sep 2005 Location: Palo Alto CA.	I liked the music. Makes me want to go out and buy one right now.

Oct 28, 2007, 08:47 PM	#21
d_and_n5000 macrumors 6502a Join Date: Oct 2005 Location: The Land of the Peppers	It is rather remarkable how close it remained - the only differences I can see offhand are the text transitions(one of them was originally inside the Touch, but in the final was the same as the rest) and the "iPod touch" whitescreen at the end, and the second apple beat right at the end. __________________ 34 days until I get my license.

Oct 28, 2007, 08:49 PM	#22
Avatar74 macrumors 6502a Join Date: Feb 2007	Bravo to Nick and bravo to Chiat/Day, whose genius has shone through since the "1984" ad to the present. The pacing and attitude are very reminiscent of the Shuffle ad featuring the Protypes "Who's Gonna Sing?" ... another extremely catchy commercial. The first thing I noticed about Nick's version that I would have changed was the "8GB... 16GB... Mac + PC" bit... it's incongruous with Apple's attempt to stay on brand by keeping the focus on concepts and not specs. That's all I would have taken out and Chiat/Day did, plus they tightened up the editing a bit, and made it one hell of a snappy advert. __________________ "Nature abhors a moron." - H.L. Mencken

Oct 28, 2007, 08:52 PM	#23
basesloaded190 macrumors 6502a Join Date: Oct 2007 Location: Wisconsin	i wonder what apple gave the kid to have them use his movie?? hmmm i would really like to know __________________ Macbook 2.16 120GB 2GB Ram; Ipod Touch 16GB; Etymotic ER-4p; Iphone 3GS 32GB Twitter

Oct 28, 2007, 08:52 PM	#24
CalBoy macrumors Demi-God Join Date: May 2007 Location: Next to a Scarlet Carson	I like this ad. Unlike the iPhone ads of late, this ad makes me want to buy a touch. Well done Apple, well done.

Oct 28, 2007, 08:54 PM	#25
ianogden macrumors newbie Join Date: Aug 2006 Location: Manchester	i hope that the student got royalties for that ad. __________________ Macintosh Rules, Windoze Droolz! Long live Jobs and Apple!

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