New Get-A-Mac Ad: PC Consultant

[MacRumors]

Apple has been running a new Get A Mac ad during today's American football games.





The ad includes PC getting a consultant and once again touches on the trouble people have been having with Vista and references desires of some to downgrade to XP. The final screenshot is of an iMac with the Leopard background.

As of this posting, the ad has not been posted to Apple's site.

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[ventro]

Mac should be wearing a pink T-shirt.

[xUKHCx]

It has been a long time since the last one, sort of hoped they had stopped them.

I would prefer it if they would just advertise the good points about Leopard rather than bash Vista.

[GoodWatch]

Originally Posted by xUKHCx

It has been a long time since the last one, sort of hoped they had stopped them.

I would prefer it if they would just advertise the good points about Leopard rather than bash Vista.

Yes. Sail on your own strengths, never belittle your opponent. OS X really doesn’t need this at all. Apple isn’t the underdog that it likes to be anymore. It is a multi billion-dollar corporation. Don’t act like you are still operating from a garage, it doesn’t suit you.

[suneohair]

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

[BlakTornado]

Originally Posted by suneohair

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

I was going to say :P

[CJD2112]

Originally Posted by BlakTornado

I was going to say :P

Working at Apple, I don't know one customer who wants to go back to Tiger. Keep in mind, people don't go online to post compliments, they typically make complaints. That fact alone isn't representative of the overall reaction to any particular product (in this case Leopard). Most of the customers (actually, in my case all of my customers) LOVE Leopard over Tiger, especially the PPC users who have noticed a double in speed increase.

Leopard installed fine on my Mac Pro. No complaints here. Vista on my slave drive, well, that's another story.

[wyatt23]

i'd like to see a link to this whole commercial.

also. i like these commercials. i like the vista bashing. only bc the PC side of me loves XP and hates vista.

in terms of Leopard users who want to go back to Tiger... give me a break. honestly tell me that there are as many Leopard users who want to roll back as there are Vista users. moot point. give leopard until 10.5.1 or 10.5.2. i personally didn't upgrade YET, bc of the perils involved in being first to upgrade.

[cohibadad]

Originally Posted by suneohair

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

MacRumors should post a poll asking this question.

[ingenious]

Originally Posted by suneohair

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

Not that many people... and they're just the same ones who complain every time a new OS comes out.

Have you seen/heard all the people fleeing Vista... Leopard and Vista wannabee turncoats are two completely different animals, so to speak.

Originally Posted by cohibadad

MacRumors should post a poll asking this question.

It's the same thing... complainers would absolutely jump at the opportunity to complain, while those who like Leopard would click past it.

[briansolomon]

Originally Posted by suneohair

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

news to me...

[inkswamp]

Originally Posted by suneohair

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

Huh? Just for the improvements in the Finder alone, I don't think you're going to find a lot of Mac users looking backward. I don't know of any.

[mac-er]

Originally Posted by inkswamp

Huh? Just for the improvements in the Finder alone, I don't think you're going to find a lot of Mac users looking backward. I don't know of any.

Leopard has been been some pretty bad press in the blogsphere. Probably the worst ever since 10.0. http://blogs.zdnet.com/microsoft/?p=905

[MacFly123]

Originally Posted by inkswamp

Huh? Just for the improvements in the Finder alone, I don't think you're going to find a lot of Mac users looking backward. I don't know of any.

I'm in love with Leopard, and of the MANY people I know that have upgraded, I don't know ANY that don't love it as well.

[PCMacUser]

Originally Posted by suneohair

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

BINGO!

[Kwill]

Originally Posted by suneohair

Hmm. Considering there are a good number of people who want to go back to Tiger... sounds like a case of the pot calling the kettle black.

I was sort of thinking the same thing. I am surprised Apple went there. Leopard lacks Classic, it has Adobe Acrobat incompatibilities and we still await some professional printer drivers that wont likely be available until early next year. My copy of Leopard is yet to be installed. Tiger will be around on some machines for years to come.

[WorthBak]

Originally Posted by GoodWatch

It is a multi billion-dollar corporation.

as it's been since the 80's...

[Eraserhead]

Originally Posted by zwida

Yes, it's on frequently. Maybe I watch too much TV (yeah, OK, I do), but I've probably seen it a dozen times.

Originally Posted by JohnNotBeatle

It was on Heroes or somesuch last week. The "pro" ad is on youtube now.

Yeah the "Pro" ad does seem a bit busy, I think killing the store, and possibly the photo/video section would have helped. I haven't seen it on TV as I like in the UK.

[theheyes]

The Windows bashing ads arent to my taste but if they work, whatever, its a business.

The BSOD icons for Windows machines however... that I really dont like. Yeah, a joke is a joke, but make it an easter egg not a default icon on a final piece of software. The fact that the joke is as old as the internet and I havent seen a BSOD for a long time aside, its unprofessional.

[bluush]

Originally Posted by GoodWatch

Yes. Sail on your own strengths, never belittle your opponent. OS X really doesn’t need this at all. Apple isn’t the underdog that it likes to be anymore. It is a multi billion-dollar corporation. Don’t act like you are still operating from a garage, it doesn’t suit you.

Spot on. Apple is in the same league as Ikea and Starbucks - a mega corporation who diligently focuses on presenting an image of being the 'hip underdog'. Apple is massive, which makes attack ads seem even more trivial.

Even my grandfather has an iPod. Enough with the cool hip guy vs dorky old guy. These are the most simplistic, stereotypical series of ads I've seen.

[RMD-]

Originally Posted by bluush

Spot on. Apple is in the same league as Ikea and Starbucks - a mega corporation who diligently focuses on presenting an image of being the 'hip underdog'. Apple is massive, which makes attack ads seem even more trivial.

Apple is massive? Than the PC-World is as huge as a whole galaxy! Apple is not even in the Top 5 of worldwide computer manufacturers.

If Macs ever reach 30% worldwide marketshare, than they are losing the underdog image.

[psychofreak]

Originally Posted by inkswamp

how awesome stacks or Quick View is... well, I kinda doubt that's going to get the sort of reaction Apple's marketing people want.

Quick Look btw...

Exposé is awesome, definitely something that switches people, as is Dashboard...

[bluush]

Originally Posted by RMD-

Apple is massive? Than the PC-World is as huge as a whole galaxy! Apple is not even in the Top 5 of worldwide computer manufacturers.

If Macs ever reach 30% worldwide marketshare, than they are losing the underdog image.

Apple employs over 20,000 permanent and temporary workers worldwide and had worldwide annual sales in its fiscal year 2007 (ending September 29, 2007) of US $24.01 billion.

Yes, I would call that massive.

[weslobombs]

Originally Posted by RMD-

Apple is massive? Than the PC-World is as huge as a whole galaxy! Apple is not even in the Top 5 of worldwide computer manufacturers.

If Macs ever reach 30% worldwide marketshare, than they are losing the underdog image.

WTF are you talking about?

Apple is the Third PC shipper in the US. I'm sure they make some type of list for worldwide.

plenty of people in here spouting **** they don't really know about, "offering up opinions like kittens, given them away" - isaac brock

Apple is very much still the underdog, however.

and IMHO, the other mac vs. pc ads were very funny and clever, but THESE new ones are TERRIBLE!!!

the dialogue is so bad! it looks like someone took the script for it and punched in a bunch of extra lines at the end of each one like "vista sucks (enter leopard plug here)"

its very cheap and very obvious. very dissapointing. doesn't even utilize John Hodgmans Funny Juice.

wisen up apple. time to hit them with the commercial that will show them why leopard rocks (and it DOES).

it will work much better this time, i gaurantee you.

[kingtj]

Apple is doing the right thing with this latest round of commercials. You have to strike while the iron is hot, as they say. Apple is in a really strong position right now, vs. their Microsoft OS competition - and it's a position they really haven't been in for the last decade or more. Their stock is worth a lot right now, their sales are up, their new OS was just released to very good reviews. It all comes at the same time the rest of the industry's sales are in a slump, the newest Microsoft OS is generally considered a failure, and many Windows users are disgruntled and wondering what alternatives they have.

Commercials are only 30 second chances to get someone's attention and make them consider your product. You can't really "educate" them on why your product is better in that short a time. You can show off one or two "gee whiz" features that have visual impact, at best. (That's what the iPhone ads try to do.) By contrast, you CAN run a series of commercials that people get familiar seeing and recognize as being ads for your company's products. Add a little humor, plus a promise you have a better solution than "brand X" the customer currently uses, and you can go a long way.

Originally Posted by GoodWatch

Yes. Sail on your own strengths, never belittle your opponent. OS X really doesn’t need this at all. Apple isn’t the underdog that it likes to be anymore. It is a multi billion-dollar corporation. Don’t act like you are still operating from a garage, it doesn’t suit you.