Leaked 2008 MWSF Keynote!

[lentife]

I found this on the web. It looks very real!
http://en.wikipedia.org/wiki/Talk:Ma...d_2008_Keynote

MacWorld January 2008 Keynote
Rough Outline; draft 5

Greetings! Welcome to Moscone Center

Quick Overview: iPod/iTunes
- iPod has been extremely profitable for us this holiday season
- Sales figures, market share
- Our new models are doing better than ever
- 3 iPod games released last month accidentally (supposed to be for today)
- Another new game today: Chess
- iTunes doing extremely well (sales figures/market share)
- Today: 30 indie labels releasing their entire catalogs in iTunes Plus
- Many more to follow in the next few months

iPhone
- Best iPod ever
- Sales figures, market share
- Sales beyond our wildest dreams
- Much more than the 1% market share we asked for in January
- Starting today: 8GB $399, 16GB $499
- Four times the memory as original iPhone for the same price
- iPhone is coming to Japan in March with NTT DoCoMo
- SDK is unveiled!

iPhone/iPod Touch SDK
- Apps and Widgets
- Using Cocoa with Objective-C
- Developers submit programs as source code, not executable
- Specify iPhone or both iPhone/Touch (certain features iPhone only)
- Set your own price: Apps $0-$6.99, Widgets $0-$2.99
- Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
- Automatic updating wirelessly or docked

- Demonstration of exporting from XCode 3 to iTunes Store
- Submits source code to Apple for validation (make sure that people aren’t abusing the system, prevent malware and viruses)
- If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
- Apps can be free or up to $6.99; Widgets free or up to $2.99
- Developers recieve 70% of revenue for their products
- Licensed under Apple Mobile Software License
- Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
- Demonstration of wirelessly downloading (and running) the app submitted earlier
- Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
- Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
- Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
- iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February

Example apps/widgets
Apps:
- iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
– Quick demonstration
- RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
- One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
Widgets:
- Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
– Quick demonstration
- Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
- Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
- Another partner: Twitter (update your Twitter on the fly, see your friends tweets)

- Try these out on the show floor today

Mac
- Sales are getting better and better every day
- Hardware sales figures/market share
- Leopard released October; doing spectacularly
- Sales figures/market share
- Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
- 10.5.2 out today - many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues

New MacBooks!
- What would MacWorld be without a new Mac? (sorry about last year)
- Completely redesigned MacBook
- Completely aluminum body like MacBook Pro
- 13″ screen at 1440×900
- Two colors: Black and Silver
- Looks gorgeous at 0.8″ thin
- A major feat of engineering - patents abound
- DVD drive pops open on side when eject button is pressed
- New on all notebooks and iMac: iSight HD (720p)
- New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
- New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
- New matching Apple Remote (slightly smaller with larger overall buttons)
- Intel GMA X3100 graphics
- 3 models

- Completely phasing out the combo drive on all product lines today
- BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
- 4.5 hours of battery life
- Starting at $1199

Product Refreshes
- Refreshing Mac Pro and Mac mini today
- Mac Pro now with Penryn!
- Base model 2×2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1×250GB)/1×16x double-layer SuperDrive
- Upgradeable to 2×3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4×1TB)/2×16x double-layer SuperDrives
- Starting at $2,499
- Mac mini gets slight speed bumps and double-layer SuperDrive in all models
- Base model 2.0GHz IC2D/1GB/100GB
- BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
- Starting at $599

One More Thing
- Been brewing for a while
- YouTube’s been in Apple TV and iPhone/iPod touch: now it’s in iTunes
- Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
- Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates

[Eraserhead]

Well the Mac Pro is already out , and the specs are different, otherwise it looks believable but is probably fake.

[killmoms]

I'm thinking this is fake. There's no precedent for a presentation outline ever leaking before, the Mac Pros have already been refreshed and probably won't be mentioned (except maybe in passing) at the keynote, and that's a super-lame One More Thing. XD Also, he'd never mention a point update of OS X unless it was directly connected to a new feature relating to some other hardware, ESPECIALLY not to point out "HIG non-compliance."

Also, all signs seem to point to no optical drives being in the "thin" MacBooks, and Apple has eschewed the non-slot-loading drives for as long as possible. I doubt they'd start using them now.

[emw]

No chance. Certainly there are elements that will be in the actual keynote, but this isn't it.

"One more thing..." being YouTube on iTunes. Woohoo.

[Stampyhead]

Plus he wouldn't do something totally stupid like the YouTube deal as his One More Thing. If they ever did add something as pointless as that he would have probably mentioned it during the iTunes part of his presentation.
EDIT: emw beat me to it. Glad I'm not the only one who thinks that sounds totally lame.

[sWaltuo]

Definitely a fake. Within the first few lines I caught an error.

16Gb iPhone for $499 - same as original?

the 8Gb when first released was $599 ...

Mac Pro already out ..

Just a lot of stupid stuff mixed in

[puckhead193]

its a fake because the iphone has to be 3g b/c i want it and a redesign MBP

[LorenK]

Even a newbie can spot this as a fake.

[wwooden]

Some of these notes will probably come true, I think the iPhone SDK seems pretty accurate to what I expect.

I like the idea of a 720p iSight, seems like the right time to update this.

I think the "one more thing" in this list is pretty pathetic, doesn't really build up to much.

I've been putting off getting a new computer until they release one with Blu-Ray support. Not that I will get one right away, but the sooner they introduce it, the sooner it will get into other computers in the line up.

[wwooden]

Originally Posted by sWaltuo

Definitely a fake. Within the first few lines I caught an error.

16Gb iPhone for $499 - same as original?

the 8Gb when first released was $599 ...


Just a lot of stupid stuff mixed in

I think they were trying to say that when the iPhone first came out, the 4gig was $499. So that would mean a 16gig at the same price is 4x the capacity.

[walnuts]

Also, this says that they reached their 1% market share goal. There's no way that they sold 10 million iPhones yet. It was only a few months ago that they had sold 1 million.

[yellow]

Yeah.. typical MWSF keynotes begin with a little more Yay-Apple. As in..
We've sold n copies of Leopard.
There are now n million Mac OS X users.
There are now n million users of Mac computers.

I've never seen one get directly into business.

Nice try though!

[dalvin200]

the one more thing is youtube in itunes?

what an anti-climax THAT would be!!!

and a macbook with an eject button? lol!!
isnt that a step backwards in design terms compared to what we have currently?

nice try, but we'll all find out in 5 days time!

[notjustjay]

Originally Posted by wwooden

I like the idea of a 720p iSight, seems like the right time to update this.

I'd sooner have an iSight with better video quality at the current resolution -- better low-light sensitivity, smoother flesh tones -- than have the current stuff at even higher resolution.

The iSight is still among the best of the webcams out there, but have a look at all the webcammer videos on YouTube and you quickly get a sense for what's wrong -- poor resolution, funny flesh tones (often purple or green tint), poor white balance, poorly lit, dark and shadowy and grainy. It doesn't help that there's usually the harsh light from a direct source somewhere behind or above the user. Webcams were just not meant for making quality video.

[Drumjim85]

Originally Posted by lentife

- Today: 30 indie labels releasing their entire catalogs in iTunes Plus

What indie label supports DRM? .... the only reason my stuff isn't on Plus is because i didn't have the option...

[lofight]

Indie labels mostly are pretty small, 30 wouldn't be a big numer of labels to join, mac pro already released, isight HD seems nice, but not neccesary because i think internet speeds aren't fast enough for such a quality...

[eric55lv]

that would be cool if the downloading YouTube videos was true but it sooo fake

[aswitcher]

Fake. MP specs really blow this.

[LeChuck]

Macbooks:

1 - I don't want a thinner machine
2 - I don't want an aluminum machine
3 - Apple probably won't give me what I want

I just want a Macbook updated with an LED screen (more resolution would be nice but it probably wouldn't happen), perhaps a penryn CPU. But what else is there? A new graphics chip would be nice but the Intel x4500 hasn't been released yet unfortunately, the X3500 doesn't look like a ton of improvement (if it even exists in a mobile version), and Apple probably won't go for a discrete chip. iSight HD? What for?

[SthrnCmfrtr]

Originally Posted by aswitcher

Fake. MP specs really blow this.

Yep.

There's no point in an HD iSight, too. Some of the things are believable (the smaller, stupid details), but I'm not sure Apple would fix an upper limit to iPhone app prices. 30% also seems like an immense commission.

I like the description of the iPhone SDK and the ability to "sell" freeware through the iTMS, but this is clearly bunk.

[LeChuck]

Originally Posted by killmoms

ESPECIALLY not to point out "HIG non-compliance."

Or "a lot of issues and complaints users had"

[Chris Bangle]

There is no way what so ever that the keynote transcript would be leaked. FAKE

[walnuts]

Originally Posted by eric55lv

that would be cool if the downloading YouTube videos was true but it sooo fake

I'm not so sure what the use would be. You tube videos are limited to something like 10 minutes long. They are more geared towards something you would watch quickly; as if you thinking of something and then searched for it, or watching featured content that you see when you get to the website.
If you were going to take the time to download the video, why not just watch it then and there?

The only use I would think of is if you knew you were going to be away from wifi and planned on showing someone you would see later.

Maybe, and this is youtube related and perhaps more worthy of "one more thing", they would fulfill the rumor that you would be able to record video from your phone and upload it directly to youtube. Who knows?

[RoboCop001]

Why does someone take the time to come up with a fake transcript?

Is it the same kind of people that go around electronic shows and turn the TVs off?

[ayeying]

Still an X3100? Come on. At least a 8400GS. Even if it was a fake transcript, still sucks.