Starbucks iPhone Ordering Concept Design

MacRumors · Jan 10, 2008, 03:56 PM

Multimedia designer, Phil Lu, has created some mockups of an iPhone application that he calls "QuickOrder":

Surprisingly, the mockups were created before the publicized patent application in which Apple explores to-go ordering from the iPhone. The series of images show how such a system might work.

Article Link

JohnnyQuest · Jan 10, 2008, 03:58 PM

coming from a starbucks addict- this looks awesome.

Drumjim85 · Jan 10, 2008, 03:59 PM

Love it!! ... but i always thought that you would be able to pay through itunes .. and have it bill you .. that way you just order it and go .. totally bypassing the payment process .. (and waiting in line)

JohnnyQuest · Jan 10, 2008, 04:01 PM

Quote:

Originally Posted by Drumjim85

Love it!! ... but i always thought that you would be able to pay through itunes .. and have it bill you .. that way you just order it and go .. totally bypassing the payment process .. (and waiting in line)

that would be so ridiculously amazing.

Drumjim85 · Jan 10, 2008, 04:02 PM

Quote:

Originally Posted by JohnnyQuest

that would be so ridiculously amazing.

and why not ... they already have you buying their songs and paying for them through itunes .. why not your order..

Telp · Jan 10, 2008, 04:02 PM

Looks awesome. Im not a huge fan of Starbucks but i would start going there to use this!!

PlaceofDis · Jan 10, 2008, 04:02 PM

very interesting and neat.
might be a niche market, but i could see it working.

QuarterSwede · Jan 10, 2008, 04:04 PM

And after Apple or Jobs sees that, he's hired

keeyox · Jan 10, 2008, 04:06 PM

this would be amazing. so much potential with this sort of thing. though i do agree, billing through itunes would make things so much faster and better.

plumbingandtech · Jan 10, 2008, 04:14 PM

They should hire you!

odedia · Jan 10, 2008, 04:14 PM

The amount of creativity that exists in the iPhone community never seize to amaze me.

I can't wait for the official SDK and all the goodie we'll have with it.

Zoboomafoo · Jan 10, 2008, 04:16 PM

Ok. I did a little research. I want to make sure Mac Rumors understands that the difference between a *published* patent application and a *filed* patent application is 18 months. In other words, Apple files a patent and 18 months later that application is published for all to see.

So when you say it predated the application, it has to predate the filing date, not the publication date. Seeing as how it's not been 18 months since we saw the iPhone, this can't exactly predate anything Apple did.

I had to look into the original articles you posted, from both macrumors and forbes. It appears the discrepancy shows up again. Forbes says "published" you say "filed."

It's not a big deal. Just a semantic issue, really. (and i have no idea if the forbes/macrumors discrepancy is a result of some later editing by forbes. It's not like you would have hand written that excerpt

)

gauchogolfer · Jan 10, 2008, 04:17 PM

That design is outstanding.

*gets excited for MWSF all over again*

chr1s60 · Jan 10, 2008, 04:25 PM

This would be pretty cool as long as all the people working at Starbucks could handle it without screwing up orders and everything.

floatingspirit · Jan 10, 2008, 04:26 PM

Hmm...they could organize the drink types like play lists or albums "coffees", "teas" or lattes, frozen or some other categories and then open one up to scroll through the individual drinks like songs in an album.

Drumjim85 · Jan 10, 2008, 04:26 PM

Quote:

Originally Posted by chr1s60

This would be pretty cool as long as all the people working at Starbucks could handle it without screwing up orders and everything.

I'm sure getting an electronic print out of whats ordered is easier than scribble on a cup...

Mac-Addict · Jan 10, 2008, 04:28 PM

Am I the only one that sees an iPod Touch when looking at those pictures.. you would of thought they would get the correct device first. The AT&T Logo implies its an iPhone but its got a shiny curved edges.

plumbingandtech · Jan 10, 2008, 04:33 PM

Quote:

Originally Posted by Mac-Addict

Am I the only one that sees an iPod Touch when looking at those pictures.. you would of thought they would get the correct device first. The AT&T Logo implies its an iPhone but its got a shiny curved edges.

No.

I'm just admiring the concept and the artwork ignoring the little imperfections.

rorober · Jan 10, 2008, 04:34 PM

I find this amazing!

If this takes off, I'll be able to order from Kroger, Papa John's maybe even a mail order bride!

mrat93 · Jan 10, 2008, 04:36 PM

Quote:

Originally Posted by Mac-Addict

Am I the only one that sees an iPod Touch when looking at those pictures.. you would of thought they would get the correct device first. The AT&T Logo implies its an iPhone but its got a shiny curved edges.

... and no *thing where you put your ear while talking.* (I forgot what it was called.)

Drumjim85 · Jan 10, 2008, 04:37 PM

Quote:

Originally Posted by mrat93

... and no *thing where you put your ear while talking.* (I forgot what it was called.)

a speaker??

Rojo · Jan 10, 2008, 05:05 PM

This looks REALLY cool - and as a Starbucks "grande soy no-water chai" junkie, the potential of this excites me.

But...call me slow, how exactly would this work -- or make a trip to Starbucks any faster? From the looks of it, you enter your order ahead of time, then it generates a semacode, and then that has to be scanned at the counter? Wouldn't you still need to stand in line for that? That just makes a system where it's unnecessary to talk to your barista, which seems awfully anti-social, if you ask me.

And even if you didn't need to stand in line, and you could somehow bypass it (paying through iTunes or something) and just walk up and get your drink...does that mean it's just been sitting there the whole time? Would a barista have to still scan your semacode before giving you your drink? What happens if a lot of people end up ordering this way...would that mean a lot of drinks just waiting around for people to pick them up?

I have two Starbucks I frequent regularly. The one near home is super-small and hardly ever has anyone in it. When I go there, there's hardly any time that goes by between entering, ordering/paying, and getting my drink -- it's super-quick already. So an ordering system like this wouldn't be necessary there. The other Starbucks near work is almost ALWAYS over-crowded, however. It's SO chaotic that I can't see how this iPhone ordering system would be more helpful there either. Drinks are always getting messed up, and stuff gets remade all the time. I can only see an additional iPhone system adding to the general confusion and delaying drinks even further.

Maybe I'm overthinking this...but was just curious how something like this really makes things any faster or easier. I guess it would have to go through an awkward adjustment period until enough people were doing it this way that it would work smoothly and efficiently.

It definitely LOOKS cool. One day we'll be doing EVERYTHING on our iPhones...

Ollie Lee · Jan 10, 2008, 05:09 PM

This looks awesome - now you can not only avoid eye contact with the 'person' behind the counter, but totally escape having to speak to them either!

Oh, and there is no way that Starbucks will ever bring in a policy that sees some customers get their drink quicker just because they have an Apple gadget.

This feature just isn't necessary. Unplug for a few minutes, even if only to buy a cup of coffee.

Squonk · Jan 10, 2008, 05:27 PM

This would completely bypass the impulsive buys at the checkout that Starbucks probably makes a mint on! You know, like gum, bakery, cds, or MINTS.

Cool concept, but defeats a lot of what the cluttered checkout represents...

And I agree, it takes away from your daily bonding with another coffeelover (hopefully) on the other side of the counter.

macfan881 · Jan 10, 2008, 05:33 PM

this is a neat feature it be nice if other Companys get into this imagine ordering a pizza like this through ur ipod touch/iphone i hope this does expand to other areas than starbucks.

Jan 10, 2008, 03:56 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Starbucks iPhone Ordering Concept Design Multimedia designer, Phil Lu, has created some mockups of an iPhone application that he calls "QuickOrder": Surprisingly, the mockups were created before the publicized patent application in which Apple explores to-go ordering from the iPhone. The series of images show how such a system might work. Article Link

Jan 10, 2008, 03:58 PM	#2
JohnnyQuest macrumors 6502 Join Date: May 2006	coming from a starbucks addict- this looks awesome. __________________ 2.53 GHz 320GB 4GB RAM MacBook Pro, 4G 8GB Silver iPod nano, 32GB White iPhone 3GS

Jan 10, 2008, 03:59 PM	#3
Drumjim85 macrumors 68020 Join Date: Oct 2007 Location: DFW, TX	Love it!! ... but i always thought that you would be able to pay through itunes .. and have it bill you .. that way you just order it and go .. totally bypassing the payment process .. (and waiting in line) __________________ Creative Commons - because copyright is broken.

Jan 10, 2008, 04:02 PM	#6
Telp macrumors 68030 Join Date: Feb 2007	Looks awesome. Im not a huge fan of Starbucks but i would start going there to use this!! __________________ Innovation distinguishes between a leader and a follower. -Steve Jobs

Jan 10, 2008, 04:04 PM	#8
QuarterSwede macrumors 68030 Join Date: Oct 2005 Location: Colorado Springs, CO	And after Apple or Jobs sees that, he's hired __________________ Help stop children from viewing internet pornography. What happened to all the great leaders?

Jan 10, 2008, 04:02 PM	#7
PlaceofDis macrumors Demi-God Join Date: Jan 2004 Location: Chicago.	very interesting and neat. might be a niche market, but i could see it working.

Jan 10, 2008, 04:06 PM	#9
keeyox macrumors newbie Join Date: Sep 2007	this would be amazing. so much potential with this sort of thing. though i do agree, billing through itunes would make things so much faster and better. __________________ macbook pro, 2.4 ghz, 2 gig ram G4 imac, 1.25 ghz, 2 gig ram 8 gig iphone 80 gig ipod classic

Jan 10, 2008, 04:14 PM	#10
plumbingandtech macrumors 68000 Join Date: Jun 2007	They should hire you!

Jan 10, 2008, 04:14 PM	#11
odedia macrumors 6502 Join Date: Nov 2005	The amount of creativity that exists in the iPhone community never seize to amaze me. I can't wait for the official SDK and all the goodie we'll have with it.

Jan 10, 2008, 04:16 PM	#12
Zoboomafoo macrumors member Join Date: May 2002	Ok. I did a little research. I want to make sure Mac Rumors understands that the difference between a published patent application and a filed patent application is 18 months. In other words, Apple files a patent and 18 months later that application is published for all to see. So when you say it predated the application, it has to predate the filing date, not the publication date. Seeing as how it's not been 18 months since we saw the iPhone, this can't exactly predate anything Apple did. I had to look into the original articles you posted, from both macrumors and forbes. It appears the discrepancy shows up again. Forbes says "published" you say "filed." It's not a big deal. Just a semantic issue, really. (and i have no idea if the forbes/macrumors discrepancy is a result of some later editing by forbes. It's not like you would have hand written that excerpt )

Jan 10, 2008, 04:17 PM	#13
gauchogolfer macrumors Demi-God Join Date: Jan 2005 Location: American Riviera	That design is outstanding. gets excited for MWSF all over again __________________ Victoria Concordia Crescit

Jan 10, 2008, 04:25 PM	#14
chr1s60 macrumors 65816 Join Date: Jul 2007 Location: California	This would be pretty cool as long as all the people working at Starbucks could handle it without screwing up orders and everything. __________________ 15" MacBook Pro 3.06GHz, iPod 4G 20GB, iPod Classic 120GB, iPod Shuffle 4G, White iPhone 3G S⃣ 16GB,tv 160GB

Jan 10, 2008, 04:26 PM	#15
floatingspirit macrumors 6502 Join Date: Oct 2001 Location: Redondo Beach, California	Hmm...they could organize the drink types like play lists or albums "coffees", "teas" or lattes, frozen or some other categories and then open one up to scroll through the individual drinks like songs in an album. __________________ Macbook 1.83Ghz 2 Gig RAM 200 Gig HD Hitachi Travelstar and Leopard... www.therainforestsite.com

Jan 10, 2008, 04:28 PM	#17
Mac-Addict macrumors 65816 Join Date: Aug 2006 Location: London	Am I the only one that sees an iPod Touch when looking at those pictures.. you would of thought they would get the correct device first. The AT&T Logo implies its an iPhone but its got a shiny curved edges. __________________ Aluminum 20" iMac 2.0ghz 2gb, 15" Macbook Pro 2.33ghz 3gb, D90 18-105mm 55-200mm 50mm, Silver iPod Shuffle, Black iPhone 3g 16GB

Jan 10, 2008, 04:34 PM	#19
rorober macrumors newbie Join Date: Jun 2007	I don't go to Starbucks or drink coffee, but I find this amazing! If this takes off, I'll be able to order from Kroger, Papa John's maybe even a mail order bride!

Jan 10, 2008, 05:05 PM	#22
Rojo macrumors 65816 Join Date: Sep 2006 Location: New York City	This looks REALLY cool - and as a Starbucks "grande soy no-water chai" junkie, the potential of this excites me. But...call me slow, how exactly would this work -- or make a trip to Starbucks any faster? From the looks of it, you enter your order ahead of time, then it generates a semacode, and then that has to be scanned at the counter? Wouldn't you still need to stand in line for that? That just makes a system where it's unnecessary to talk to your barista, which seems awfully anti-social, if you ask me. And even if you didn't need to stand in line, and you could somehow bypass it (paying through iTunes or something) and just walk up and get your drink...does that mean it's just been sitting there the whole time? Would a barista have to still scan your semacode before giving you your drink? What happens if a lot of people end up ordering this way...would that mean a lot of drinks just waiting around for people to pick them up? I have two Starbucks I frequent regularly. The one near home is super-small and hardly ever has anyone in it. When I go there, there's hardly any time that goes by between entering, ordering/paying, and getting my drink -- it's super-quick already. So an ordering system like this wouldn't be necessary there. The other Starbucks near work is almost ALWAYS over-crowded, however. It's SO chaotic that I can't see how this iPhone ordering system would be more helpful there either. Drinks are always getting messed up, and stuff gets remade all the time. I can only see an additional iPhone system adding to the general confusion and delaying drinks even further. Maybe I'm overthinking this...but was just curious how something like this really makes things any faster or easier. I guess it would have to go through an awkward adjustment period until enough people were doing it this way that it would work smoothly and efficiently. It definitely LOOKS cool. One day we'll be doing EVERYTHING on our iPhones...

Jan 10, 2008, 05:09 PM	#23
Ollie Lee macrumors newbie Join Date: Aug 2005	This looks awesome - now you can not only avoid eye contact with the 'person' behind the counter, but totally escape having to speak to them either! Oh, and there is no way that Starbucks will ever bring in a policy that sees some customers get their drink quicker just because they have an Apple gadget. This feature just isn't necessary. Unplug for a few minutes, even if only to buy a cup of coffee.

Jan 10, 2008, 05:27 PM	#24
Squonk macrumors 65816 Join Date: Mar 2005	This would completely bypass the impulsive buys at the checkout that Starbucks probably makes a mint on! You know, like gum, bakery, cds, or MINTS. Cool concept, but defeats a lot of what the cluttered checkout represents... And I agree, it takes away from your daily bonding with another coffeelover (hopefully) on the other side of the counter. __________________ iSwitched in 1988 MP quad 2.8 (4GB/1.5TB/ATI 2600), iPhone, iPods

Jan 10, 2008, 05:33 PM	#25
macfan881 macrumors 65816 Join Date: Feb 2006	this is a neat feature it be nice if other Companys get into this imagine ordering a pizza like this through ur ipod touch/iphone i hope this does expand to other areas than starbucks.

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode