iTunes Windows Ad Campaign

MacRumors · 01:11 PM

With Apple being on the verge of announcing their iTunes Music Store for Windows, Apple appears to be stepping up their advertising and has already introduced a new iPod TV Ad, which debuted on Wednesday.

According to new reliable reports, Apple is planning for both print and television advertisements for the upcoming iTunes Music Store for Windows. These new ads are targeted around the holidays. This may be a part of a larger campaign, as a CNet report had previously hinted that Apple was planning a "major consumer advertising campaign" in the same timeframe.

tazznb · Oct 10, 2003, 12:48 PM

Now people with the not-so-great OSes can play iTunes, too

slowtreme · Oct 10, 2003, 12:57 PM

It's about time for a "major consumer advertising campaign"

A price reduction would be nice too

Zech Marquis · Oct 10, 2003, 12:58 PM

I like the new ipod ads, and this will only bring more good press and money for Apple. Now, remember that M$ said that WMp9 is coming out for OS X a few weeks back? Itunes for Windows, WMP9 for X, hmmm...

dstorey · Oct 10, 2003, 12:59 PM

wonder if it will be in same style as the iPod ads or completely different.

Doctor Q · Oct 10, 2003, 01:05 PM

Does Apple ever use radio ads? I don't think I've ever heard any.

eclipse525 · Oct 10, 2003, 01:05 PM

Let's just hope this version of iTunes is Rock Solid or we'll never here the end of it. Hold on to your seats folks!!!!

~e

arn · Oct 10, 2003, 01:07 PM

So... iPods ads with people Singing. Now with people Dancing.

Anything left?

arn

jettredmont · Oct 10, 2003, 01:18 PM

Quote:

Originally posted by arn
So... iPods ads with people Singing. Now with people Dancing.

Anything left?

arn

There's alway "crazy mix-em-ups".

bertagert · Oct 10, 2003, 01:18 PM

Quote:

Originally posted by arn
So... iPods ads with people Singing. Now with people Dancing.

Anything left?

arn

Hot nude girls singing and dancing with the ipod?

DeusOmnis · Oct 10, 2003, 01:21 PM

Quote:

Originally posted by bertagert
Hot nude girls singing and dancing with the ipod?

Hell. Yeah.

Flowbee · Oct 10, 2003, 01:26 PM

Quote:

Originally posted by arn
So... iPods ads with people Singing. Now with people Dancing.

Anything left?

arn

People working out?

jMc · 01:32 PM

Quote:

Originally posted by Doctor Q
Does Apple ever use radio ads? I don't think I've ever heard any.

I don't about the US, but they definitely do in the UK. When the first 3G iPods were released xfm (the only station I listen to - so can't say about others) was crawling with them... Apple man reeling off different musical styles or something and waxing lyrical about how much music you could carry with you...

There must be a repository of radio ads on the web somewhere, I'll go look...

jx

edit: here ya go - iPod radio ads

chewbaccapits · Oct 10, 2003, 01:30 PM

Quote:

Originally posted by arn
So... iPods ads with people Singing. Now with people Dancing.

Anything left?

arn

People using the supposed periphals???

VicMacs · Oct 10, 2003, 01:34 PM

Quote:

Originally posted by Zech Marquis
I like the new ipod ads, and this will only bring more good press and money for Apple. Now, remember that M$ said that WMp9 is coming out for OS X a few weeks back? Itunes for Windows, WMP9 for X, hmmm...

stop nightmaring... can you imagine a apple/windows player? would be a first... it would be like sleeping with the devil...

Safeguy · Oct 10, 2003, 01:38 PM

Quote:

Originally posted by VicMacs
stop nightmaring... can you imagine a apple/windows player? would be a first... it would be like sleeping with the devil...

interesting . . . now that would make a great new commercial.

iBot · Oct 10, 2003, 01:51 PM

On Tuesday, I was in the Apple Store at the Grove in Los Angeles and a shooting crew was taping an Apple commerical (despite the clutter of big lights, a bunch of video gear and a half-dozen crew members, the store remained open to customers). There were four or five real-looking people standing by to be interviewed sitting on the cool plexiglass stairs leading up to the Apple theater/Genius Bar. I stayed to watch only one of the interviews. The director (his Apple nametag read "Bill") sat on a wooden box, with a camerman just behind his right shoulder, and asked a series of prompting questions of a young hipster-looking dude who was clearly not a professional actor:

Director: "What makes Apple different?"

Young Hipster-Looking Dude: "PCs are just machines. Apple is a lifestyle."

Director: "How would you sum up Apple in one word."

Young Hipster-Looking Dude: [holds up iPod] Ipod.

Camera Guy: Could you tip the iPod more toward the camera?

....

Director: Anything else you'd like to add?

Young Hipster-Looking Dude: Um....

Crew Member Offscreen: "It just works."

Young Hipster-Looking Dude: "It just works."

SiliconAddict · Oct 10, 2003, 02:02 PM

Quote:

Originally posted by arn
So... iPods ads with people Singing. Now with people Dancing.

Anything left?

arn

The polka? Don't you dare tell me that's dancing!!

pepeleuepe · Oct 10, 2003, 02:30 PM

I live in good old South Central LA and I've noticed a stepped up apple ipod adverstising campaign all around the area. Especially big poster ads on the sides of bus stops. Apple has to be up to something. Could just be coincidence, but I doubt it.

crossed-over · Oct 10, 2003, 02:38 PM

How much is iTunes for Windows gonna cost? Or is it gonna be a free download? Anybody know?

coumerelli · Oct 10, 2003, 02:44 PM

Quote:

Originally posted by crossed-over
How much is iTunes for Windows gonna cost? Or is it gonna be a free download? Anybody know?

It's gotta be free!

I don't think Apple would want to resemble RealOne in ANY way, shape, or form.

But then again, if you don't buy QT pro you get stuck turning down the upgrade splash all the time. So only Steve knows.

lmalave · Oct 10, 2003, 03:13 PM

Quote:

Originally posted by crossed-over
How much is iTunes for Windows gonna cost? Or is it gonna be a free download? Anybody know?

Gotta be free. The idea is that people will buy songs on the iTMS. Not to mention increased visibility for the Apple name which will lead to greater iPod and computer sales, hopefully.

paulc · 03:22 PM

Think I saw the TV ad at least twice last night while my beloved Yankees were dispatching the Red Sox. Today, I notice a big print version adorning several bus stop shelters in manhattan (NY).

BTW, there are several (nearly) naked ladies jiving in the TV ad. I wouldn't mind jiggling with several of them!

But I DO think they need to maybe rotate it with some more pop sounding tunez; a lot of folks might find it too urban cool (I don't, but I AM urban cool!) and I want them to sell tons of these out in the boonies.

As for the price of the wintel iTunez, it's probably the part of their souls they have NOT sold to the evil monopoly. Hopefully, Jobs can get to double digit marketshare percentage in souls, if not of hardware.

DGFan · Oct 10, 2003, 03:57 PM

Yes, this might better go in another thread but this is the latest iTMS Windows thread so here goes....

I was just reading about the Napster launch on another website and hadn't realized until now that, despite the launch party that happened last night, Napster isn't actually opening for business until the 29th.

Hopefully, if Apple can actually go live on the day they announce it (like they did in May) they can actually beat Napster out of the gate by two whole weeks. Frankly I can't believe Napster is going to be any more competition than BuyMusic but it's worth noting.

I like the fundamentals discussed on the forbes.com article here

http://www.forbes.com/2003/10/10/cx_ah_1010napster.html

It is mentioned that they think the break-even point will be over 1 million songs per week. Do people seriously think they will sell that many? Apple isn't even doing that level of business and they are the industry leader right now!

Furthermore, it would be nice if Apple would announce how many songs they currently have. While they launched with 200,000 they have been adding songs to iTMS every tuesday. Yet articles still say that they only have 200,000 songs!

Lancetx · Oct 10, 2003, 04:03 PM

Quote:

Originally posted by DGFan

Furthermore, it would be nice if Apple would announce how many songs they currently have. While they launched with 200,000 they have been adding songs to iTMS every tuesday. Yet articles still say that they only have 200,000 songs!

I agree. With the absolute ton of songs they've added each Tuesday now for the last month (the last 2 weeks have been massive), it's probably approaching 400,000 songs by now. It would be nice to get an official total from Apple next week.

Oct 10, 2003, 12:41 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	iTunes Windows Ad Campaign With Apple being on the verge of announcing their iTunes Music Store for Windows, Apple appears to be stepping up their advertising and has already introduced a new iPod TV Ad, which debuted on Wednesday. According to new reliable reports, Apple is planning for both print and television advertisements for the upcoming iTunes Music Store for Windows. These new ads are targeted around the holidays. This may be a part of a larger campaign, as a CNet report had previously hinted that Apple was planning a "major consumer advertising campaign" in the same timeframe. Last edited by arn : Oct 10, 2003 at 01:11 PM.

Oct 10, 2003, 12:48 PM	#2
tazznb macrumors regular Join Date: Jul 2002 Location: New Jersey	It's about TIME! Now people with the not-so-great OSes can play iTunes, too __________________ Tazzy

Oct 10, 2003, 12:57 PM	#3
slowtreme macrumors 6502 Join Date: May 2003 Location: Tampa FL	It's about time for a "major consumer advertising campaign" A price reduction would be nice too __________________ Slowtreme http://www.esportspro.com

Oct 10, 2003, 12:58 PM	#4
Zech Marquis macrumors newbie Join Date: Feb 2003 Location: Portsmouth, VA	makes sense to me I like the new ipod ads, and this will only bring more good press and money for Apple. Now, remember that M$ said that WMp9 is coming out for OS X a few weeks back? Itunes for Windows, WMP9 for X, hmmm...

Oct 10, 2003, 01:05 PM	#6
Doctor Q macrumors god Join Date: Sep 2002 Location: at the table with countless relatives	Does Apple ever use radio ads? I don't think I've ever heard any. __________________ "You've just been abducted, of course you need crepes!" -- Walter Bishop

Oct 10, 2003, 12:59 PM	#5
dstorey macrumors 6502a Join Date: Dec 2002	wonder if it will be in same style as the iPod ads or completely different.

Oct 10, 2003, 01:05 PM	#7
eclipse525 macrumors 6502a Join Date: Aug 2003 Location: USA, New York	Let's just hope this version of iTunes is Rock Solid or we'll never here the end of it. Hold on to your seats folks!!!! ~e __________________ ..."A society with the mentality of Abundance, destroys the fear of Need."

Oct 10, 2003, 01:07 PM	#8
arn macrumors god Join Date: Apr 2001	So... iPods ads with people Singing. Now with people Dancing. Anything left? arn

Oct 10, 2003, 01:51 PM	#17
iBot macrumors member Join Date: Jan 2003	Apple Commercial Shoot On Tuesday, I was in the Apple Store at the Grove in Los Angeles and a shooting crew was taping an Apple commerical (despite the clutter of big lights, a bunch of video gear and a half-dozen crew members, the store remained open to customers). There were four or five real-looking people standing by to be interviewed sitting on the cool plexiglass stairs leading up to the Apple theater/Genius Bar. I stayed to watch only one of the interviews. The director (his Apple nametag read "Bill") sat on a wooden box, with a camerman just behind his right shoulder, and asked a series of prompting questions of a young hipster-looking dude who was clearly not a professional actor: Director: "What makes Apple different?" Young Hipster-Looking Dude: "PCs are just machines. Apple is a lifestyle." Director: "How would you sum up Apple in one word." Young Hipster-Looking Dude: [holds up iPod] Ipod. Camera Guy: Could you tip the iPod more toward the camera? .... Director: Anything else you'd like to add? Young Hipster-Looking Dude: Um.... Crew Member Offscreen: "It just works." Young Hipster-Looking Dude: "It just works."

Oct 10, 2003, 02:30 PM	#19
pepeleuepe macrumors 6502 Join Date: Oct 2002 Location: Los Angeles, California	I live in good old South Central LA and I've noticed a stepped up apple ipod adverstising campaign all around the area. Especially big poster ads on the sides of bus stops. Apple has to be up to something. Could just be coincidence, but I doubt it. __________________ Play Ultimate

Oct 10, 2003, 02:38 PM	#20
crossed-over macrumors member Join Date: Aug 2002 Location: Indy	itunes for windows How much is iTunes for Windows gonna cost? Or is it gonna be a free download? Anybody know?

Oct 10, 2003, 03:18 PM	#23
paulc macrumors newbie Join Date: Feb 2003 Location: NYC	Think I saw the TV ad at least twice last night while my beloved Yankees were dispatching the Red Sox. Today, I notice a big print version adorning several bus stop shelters in manhattan (NY). BTW, there are several (nearly) naked ladies jiving in the TV ad. I wouldn't mind jiggling with several of them! But I DO think they need to maybe rotate it with some more pop sounding tunez; a lot of folks might find it too urban cool (I don't, but I AM urban cool!) and I want them to sell tons of these out in the boonies. As for the price of the wintel iTunez, it's probably the part of their souls they have NOT sold to the evil monopoly. Hopefully, Jobs can get to double digit marketshare percentage in souls, if not of hardware. Last edited by paulc : Oct 10, 2003 at 03:22 PM.

Oct 10, 2003, 03:57 PM	#24
DGFan macrumors 6502a Join Date: Mar 2003	Napster Yes, this might better go in another thread but this is the latest iTMS Windows thread so here goes.... I was just reading about the Napster launch on another website and hadn't realized until now that, despite the launch party that happened last night, Napster isn't actually opening for business until the 29th. Hopefully, if Apple can actually go live on the day they announce it (like they did in May) they can actually beat Napster out of the gate by two whole weeks. Frankly I can't believe Napster is going to be any more competition than BuyMusic but it's worth noting. I like the fundamentals discussed on the forbes.com article here http://www.forbes.com/2003/10/10/cx_ah_1010napster.html It is mentioned that they think the break-even point will be over 1 million songs per week. Do people seriously think they will sell that many? Apple isn't even doing that level of business and they are the industry leader right now! Furthermore, it would be nice if Apple would announce how many songs they currently have. While they launched with 200,000 they have been adding songs to iTMS every tuesday. Yet articles still say that they only have 200,000 songs!

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