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Old Jan 13, 2008, 02:10 AM   #1
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Macworld San Francisco: Covered Banners, Early Shipments



Many bloggers and media (including MacRumors) have started to descend on San Francisco for Macworld Expo 2008. SetteB.IT managed to take an extensive gallery of photographs from the expo floor, including Apple's floor displays which were covered in their usual black tarps:





They even managed to get a blurry photo of a presentation, which appears to be showing GarageBand:



Full gallery available: Part 1, Part 2.

Meanwhile, MacNotes.de posts their gallery of Macworld Expo photos. They had arrived at the Apple Store as they were unloading a shipment on Friday night. One of the packages was marked "Visual Merchandising", presumably for Tuesday:





Meanwhile, the "Something's in the Air" banners have generated an enormous amount of speculation about what Apple might be introducing at Macworld. Johncarync points out the banners Apple has posted the past few years (Life is Random, iPod banners, The first 30 years were just the beginning.). t0mat0 compiles all the varying possibilities discussed in the 800+ responses. There has been suggestion, however, that it is simply a hint to the name of the upcoming thin portable.

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Old Jan 13, 2008, 02:15 AM   #2
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Nice stuff .

Looking forward to more being revealed soon.
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Old Jan 13, 2008, 02:19 AM   #3
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Here we go!

I have been dreaming about wirelessly controlling my DSLR camera via an apple tablet. Photographers, can you imagine walking into your frame and making changes to model positions and seeing your shot with liveview and a wifi grip? Oh my!
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Old Jan 13, 2008, 02:17 AM   #4
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bring it on

its 'bout time. Digital hub '08!!!
apple tv/hd
airport express/n

And more iPhone updates
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Old Jan 13, 2008, 02:23 AM   #5
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If there is one thing I want for MacWorld...

Git rid of the price increase on the Blackbook!
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Old Jan 13, 2008, 02:32 AM   #6
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Quote:
Originally Posted by iTeen View Post
awww...but it makes the black, "more exclusive". and it comes with slightly higher standards.
ironically the cheaper one looks so much better
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Old Jan 13, 2008, 02:36 AM   #7
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nice pics! we all want to see under those covered banners, but somehow, not seeing makes me more excited! the tradition continues!

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Old Jan 13, 2008, 04:48 AM   #8
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ironically the cheaper one looks so much better
AMEN! I never have liked the black MacBook. If it were glossy it could be cool, but it is dull and ugly. I MUCH prefer the white and it is cheaper. The Black one makes no sense. Even when you upgrade the white one to the same specs as the black one it is still cheaper!
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Old Jan 13, 2008, 04:51 AM   #9
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AMEN! I never have liked the black MacBook. If it were glossy it could be cool, but it is dull and ugly. I MUCH prefer the white and it is cheaper. The Black one makes no sense. Even when you upgrade the white one to the same specs as the black one it is still cheaper!
Thats exactly what i did mcfly.
its the best way to go, i get comments when ppl see the white macbook and my older brother has the black and he gets nothing.
so pretty much he sees me as the pimp of the mac world with my shiny white mcbook.
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Old Jan 13, 2008, 02:34 AM   #10
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awww...but it makes the black, "more exclusive". and it comes with slightly higher standards.
I'd be perfectly happy if they offered the color in all three configurations. It just doesn't make sense to me why they don't do that.
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Old Jan 13, 2008, 02:36 AM   #11
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Oh goody... new source material for the PhotoShop Fakers.
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Old Jan 13, 2008, 02:38 AM   #12
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Wonder whats going on with Garageband...
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Old Jan 13, 2008, 02:41 AM   #13
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Glad to see some new raw source material.

GarageBand...mmmm...ring tones? Podcasts?
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Old Jan 13, 2008, 02:40 AM   #14
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I'd be perfectly happy if they offered the color in all three configurations. It just doesn't make sense to me why they don't do that.
yea i guess that would be cool, i suppose. it would have saved me a few bucks. I am really hoping for aluminum macbooks. i hate how easy the black stains....yuk!
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Old Jan 13, 2008, 09:32 AM   #15
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I'd be perfectly happy if they offered the color in all three configurations. It just doesn't make sense to me why they don't do that.
Bring back the old colours!!! Blueberry graphite, lime, strawberry ;-)
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Old Jan 13, 2008, 10:00 AM   #16
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I'd be perfectly happy if they offered the color in all three configurations. It just doesn't make sense to me why they don't do that.
It's not that they "can't" do that. It's that they "won't" do that. It's all about branding and product differentiation.
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Old Jan 13, 2008, 02:25 AM   #17
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Ah yes. I can't wait until Tuesday!
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Old Jan 13, 2008, 02:28 AM   #18
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I So Badly Want To Know What Is Behind Those Really Thin Black Sheets!!!!!!!!
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Old Jan 13, 2008, 02:29 AM   #19
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Bah! someone! please "accidentally" rip the covers off! BAH!!!
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Old Jan 13, 2008, 04:18 AM   #20
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If Macworld where to be santa, I would like to ask for a tough notebook from apple. Every PowerBook / MacBook I have owned looks like it went through hell and came back. Aluminum casing dents easily and I'm the master at.
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Old Jan 13, 2008, 04:45 AM   #21
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Or maybe, Apple will be "the air"

Maybe there are news about this:
http://digitaldaily.allthingsd.com/2...ctrum-auction/

http://www.efluxmedia.com/news_Apple...ort_08478.html
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Old Jan 13, 2008, 06:03 AM   #22
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No signs of a new MBP... bummer. I really hope they come up with something new there..
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Old Jan 13, 2008, 09:05 AM   #23
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I am mostly hoping for iPhone connectivity to exchange server via MAPI (activesync, goodlink, or BB) I am soooooo tired of all of the emails I get every day asking when this will happen. enterprise users need to be addressed for once. If that happens, then everything else is just gravy for me.
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Old Jan 13, 2008, 09:19 AM   #24
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I am mostly hoping for iPhone connectivity to exchange server via MAPI (activesync, goodlink, or BB) I am soooooo tired of all of the emails I get every day asking when this will happen. enterprise users need to be addressed for once. If that happens, then everything else is just gravy for me.
Never gonna happen.
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Old Jan 13, 2008, 09:28 AM   #25
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Never gonna happen.
actually this is going to happen - if I remember correctly, Apple has signed a deal with some company to bring Direct Push connectivity to the iPhone quite some time ago. But I'm pretty sure this isn't the big thing that's coming next week.
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