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Old Jan 14, 2008, 12:11 PM   #1
jeremy.king
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The new Apple TV

Given all the rumors, I'll add my own unoriginal speculation.

Apple TV will no longer be just a hardware device, it will become the latest entry into the world of IPTV. Hook it up to your network wirelessly ("something in the air") and have both TV programming and iTunes content to choose from. I think it could be a good alternative to Cable/Dish assuming it will do HD and is priced reasonably.

Thoughts?

I heard all the craze at CES was IPTV and OLED and given Apple's track record of entering early to market, could this be what's in the air?
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Old Jan 14, 2008, 02:05 PM   #2
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At least here in the US, I believe IPTV is mostly a closed system. AT&T has their U-verse IPTV system and I believe the other telcos are working on similar systems to combat cable and satellite providers.

Also, I am not sure how open IPTV systems are in terms of just connecting a device (as CableCard allows with cable systems). One might very well be required to use the telco's box to receive and decrypt IPTV which means it could not be added to the tv.

Now, there is the "rival" Internet Television initiative, but bandwidth could very well be an issue there since you're sharing the pipe with all other internet traffic as opposed to the dedicated transmission paths used in IPTV.
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Old Jan 14, 2008, 02:10 PM   #3
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Before I started hacking around the AppleTV using awkward, nito, etc. I took at face value everybody's claims that Apple restricted the ATV's network access to iTunes in order to drive everybody to iTunes for content purchasing.

That may have been part of their thinking... but in general, I now believe they limited the AppleTV's functionality in order to guarantee the quality of the user experience. Once you tell people they can "simply" mount a network drive (choose your poison: AFP, SMB, NFS/Windows?!) and play the content on it (choose more poison: MP3, FLAC, AIFF, MPEG1/2/3/4, DIVX, MKV)... well, that's going to be a really hard user doc to write and a harder support call to solve. Given what I've been through to enable the "basic" (ha) functionality I require, I can't imagine it will be easier for them to make AppleTV more useful on the network w/o giving out free Linux classes with every purchase...
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Old Jan 14, 2008, 02:14 PM   #4
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Interesting, as IPTV around here is AT&T, and they are the iPhone providers...
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Old Jan 14, 2008, 02:15 PM   #5
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Your typical CableModem connection ain't fast enough to handle IPTV let alone a DSL connection.
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Old Jan 14, 2008, 02:18 PM   #6
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I now believe they limited the AppleTV's functionality in order to guarantee the quality of the user experience.
Bingo.

Especially the experience for the "non-technical user". People who like the idea of iTunes, but not the idea of connecting a Windows PC or Macintosh to their television.

This is what I feel the folks who are calling for an tv with a DVR and Blu-Ray and full video/audio codec support are missing. They want a cheaper Mac Mini HPTC with all the dongles contained inside. They already know OS X so installing and configuring TV scheduling and DVR applications and maintaining the whole environment is child's play to them. If it blows up, they know how to reboot OS X and then re-launch all the apps. They're happy to hack the software to provide more functionality. Applying fixes and patches is something they can do blindfolded.

Those people are very different from the target market of the tv. One of the reasons the tv has been so slow to update is because Apple doesn't want to "change things" and "confuse" those people.
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Old Jan 14, 2008, 02:20 PM   #7
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Originally Posted by gkarris View Post
Interesting, as IPTV around here is AT&T, and they are the iPhone providers...
Didn't think of this angle. Some sort of partnership???

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Originally Posted by trip1ex View Post
Your typical CableModem connection ain't fast enough to handle IPTV let alone a DSL connection.
I think that may rule out HD, at least til fiber in the home becomes common. But SD seems possible with the scalabilty of H.264.
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Old Jan 14, 2008, 04:47 PM   #8
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Those people are very different from the target market of the tv. One of the reasons the tv has been so slow to update is because Apple doesn't want to "change things" and "confuse" those people.
I'm beginning to think that's an excuse. I'd love to build a simple product with no real feature depth to speak of and have everyone make excuses for its lack of functionality so I don't have to.
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Old Jan 14, 2008, 06:22 PM   #9
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I'm beginning to think that's an excuse. I'd love to build a simple product with no real feature depth to speak of and have everyone make excuses for its lack of functionality so I don't have to.
If Apple did not offer the Mac Mini, I'd agree with you.

But a Mac Mini will do anything an tv will (and far more). It just won't be as simple or elegant.
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Old Jan 14, 2008, 08:04 PM   #10
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Quote:
Originally Posted by gkarris View Post
Interesting, as IPTV around here is AT&T, and they are the iPhone providers...
Quote:
Originally Posted by kingjr3 View Post
Didn't think of this angle. Some sort of partnership???
I think that may rule out HD, at least til fiber in the home becomes common. But SD seems possible with the scalabilty of H.264.
http://forums.macrumors.com/showthre...mp%3Bt+u-verse
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Old Jan 15, 2008, 11:26 AM   #11
blehpunk
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AppleTV HD

Already HD podcasts for AppleTV HD on iTunes.
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Old Jan 15, 2008, 11:54 AM   #12
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AppleTV already does HD.
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Old Jan 15, 2008, 12:36 PM   #13
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Yes, but we would also like to be able to get the shows we watch via OTA/cable/sat in HD from the iTunes Store in HD.

And it looks like Steve may just have delivered it with the AppleTV Take 2...

Last edited by CWallace; Jan 15, 2008 at 12:46 PM.
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Old Jan 15, 2008, 12:46 PM   #14
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Nice. AppleTV will survive
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Old Jan 15, 2008, 12:49 PM   #15
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Well we did indeed get a new tv...

HD content and Dolby Digital 5.1.
Rent directly from the tv - no Mac required. HD for $4.99 with 100 rentals.
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Old Jan 15, 2008, 12:51 PM   #16
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I am on limited internet here at work. is it a new box or is it a software update for the old box? *crossing fingers for software update*
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Old Jan 15, 2008, 12:53 PM   #17
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Well we did indeed get a new tv...
No IPTV.....yet

Looks like the air is going to be the MBA with AT&T wireless card built in.
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Old Jan 15, 2008, 12:55 PM   #18
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As cool as this is, Netflix is still a better deal. Why rent by the unit? Apple needs to have a monthly subscription. I suppose the movie studios dictated that, though. To me it's no different than cable on-demand which I don't use either (because of price).
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Old Jan 15, 2008, 12:56 PM   #19
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I am on limited internet here at work. is it a new box or is it a software update for the old box? *crossing fingers for software update*
UPDATE - It is a free software update.

And the price dropped $70 on the base unit - $229.

Available within two weeks.

Last edited by CWallace; Jan 15, 2008 at 01:03 PM.
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Old Jan 15, 2008, 12:56 PM   #20
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There better be a firmware upgrade for existing Apple TV owners or my Apple TV that I got for Christmas will be smashed with a large axe!

Edit:
Quote:
10:00 am The new Apple TV is a free software update.
Pheeew!
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Old Jan 15, 2008, 12:59 PM   #21
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Quote:
Originally Posted by Cooknn View Post
As cool as this is, Netflix is still a better deal. Why rent by the unit? Apple needs to have a monthly subscription. I suppose the movie studios dictated that, though. To me it's no different than cable on-demand which I don't use either (because of price).
it depends on your usage. This is dating myself a little bit, but I remember when AOl started offering unlimited access for a flat fee. But you could still do the hourly rate if you wanted. Well by that time i was down to using AOL only for e-mail. So dialing in, getting e-mail only for the month worked out to about maybe an hour. So I only payed $4 or whatever it was instead of 20. If I only rent 1 or 2 movies a month, single payment is better than a subscription for me.
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Old Jan 15, 2008, 01:02 PM   #22
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YES!!!! Software update!!!!!! WOOHOo!!!!!
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Old Jan 15, 2008, 01:02 PM   #23
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Don't even need a firmware upgrade - it's a free software update.
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Old Jan 15, 2008, 01:03 PM   #24
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There better be a firmware upgrade for existing Apple TV owners or my Apple TV that I got for Christmas will be smashed with a large axe!
Free! Nice.

Looks like all that madness about 5.1 support was true, it only needed a software update?
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Old Jan 15, 2008, 01:03 PM   #25
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I was really hoping they would have done more with the AppleTV.

What AppleTV price drop at $299. Wasn't it always $299?
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