Apple's iTunes Music Store and Pepsi?

MacRumors · Oct 16, 2003, 08:45 AM

The LA Times reports that Apple Computer may be teaming up with Pepsi to promote the iTunes Music Store.

According to the LA Times, Apple and Pepsi are expected to announce a promotion deal that would give Pepsi purchasers free songs from the iTunes Music Store based on finding codes in Pepsi packaging.

Quote:

The sources said Pepsi was expected to craft a multimillion-dollar ad campaign around the music store, which charges 99 cents for each song.

If true, more details will presumably be revealed at the press conference scheduled later today.

CheekyGit · Oct 16, 2003, 08:48 AM

I'll drink to that!!

sososowhat · 08:51 AM

Very cool. I don't follow ad campaigns much but Pepsi seems to be big into Music:

Pepsi's Music Page

tyson12zoll · Oct 16, 2003, 08:50 AM

Sounds kinda sleazy. I would loose a bit of respect for apple teaming up with someone like Pepsi. Keep it real Apple!

neonart · Oct 16, 2003, 08:51 AM

And now Pepsi has been refomulated so you can spill it all over Apple products and nothing happens*. Therefore Pepsi is the choice drink for Powerbook users everywhere!

*Claims based on already fried hardware, results may vary.

Arcady · Oct 16, 2003, 08:51 AM

Pepsi sucks.

Microsoft is to Apple, as Pepsi is to Coke.

Just nasty. Why would they team up with a company that imitated the original?

sososowhat · Oct 16, 2003, 08:51 AM

Quote:

Originally posted by tyson12zoll
. Keep it real Apple!

As in Coke?

neonart · Oct 16, 2003, 08:55 AM

Quote:

Originally posted by tyson12zoll
Sounds kinda sleazy. I would loose a bit of respect for apple teaming up with someone like Pepsi. Keep it real Apple!

I see your point, but remember kids love music and iPods, and Pepsi has that "youth market" well thought out.

It's like shooting fish in a barrel.

blueBomber · Oct 16, 2003, 08:55 AM

and the hits just keep on coming...
all of these rumors coming in for the music store is crazy!
It seems that this is building up to eclipse the G5 announcement.

mac15 · Oct 16, 2003, 08:56 AM

its a pity, I'm a fan of Coke myself. But Pepsi is one big player. Well done apple!

DaveGee · Oct 16, 2003, 08:56 AM

For what it's worth... Coke is the 'drink of choice' at the redmond campus of MS - Their break rooms are always stocked with the stuff.

Well it was in the mid 90's when I visited them anyway...

Soon after I learned this I 'switched' to Pepsi.

D

machan · Oct 16, 2003, 08:57 AM

if apple wants to get a bigger slice of market share, they're going to have to do stuff like this to get it. granted, it's a bit like watching your favorite indie band sign to a major label, but hopefully their next album won't suck superbad because of this.

scem0 · Oct 16, 2003, 08:59 AM

Quote:

Originally posted by neonart
I see your point, but remember kids love music and iPods, and Pepsi has that "youth market" well thought out.

It's like shooting fish in a barrel.

exactly.

this is a really good idea......

It would open up iTMS to ignorant teenage PC users who want free **** from pepsi..... all 30 million of them...

.

I think this is a GREAT way for apple to promote iTMS.

Quote:

Originally posted by Arcady
Pepsi sucks.

Microsoft is to Apple, as Pepsi is to Coke.

Just nasty. Why would they team up with a company that imitated the original?

Because the advantages far outweigh the disadvantages.

scem0

tyson12zoll · Oct 16, 2003, 09:00 AM

Quote:

Originally posted by sososowhat
As in Coke?

No, as in stay real to the products they sell. WTF does Pepsi have to do with Apple? Pepsi Co. sucks dude. Maybe all you sugar mongers just can't see through it.

Mr. MacPhisto · Oct 16, 2003, 09:01 AM

I'm not a big Pepsi fan, but I like the idea of a cross promotion because it has the great potential of reaching out to people who may not otherwise try your product - and everybody drinks soda (practically). Most people nowadays are not loyal to Coke or Pepsi, they drink whatever is the least expensive or whatever they feel like.

I can see Pepsi having free CD-ROMs @ their displays with the new iTunes for Windows (and the Mac version too, maybe). I can see CDs with iTunes stuffed inside of 12 pack boxes. Displays in supermarkets and quicky marts tauting iTunes and the iTMS. Commercials on MTV, NBC, ABC, and FOX during the World Series.

Apple is aiming to dominate the digital music market. I think dominance there will also lead to more sales of Mac hardware. I'm personally of the opinion that Apple will be back over 5% by this time next year as PC manufacturers crumble and Intel and MS are faced with more delays.

balconycollapse · Oct 16, 2003, 09:02 AM

double post forgive me..this forum is more appropriate

pjtro ya beat me too it! but your soooooo right!

edit: wjdennen!!! crazy, i was joking about the pepsi thing and you posted legitimate info while i was typing this!!! insane!!! well maybe this could be a reality when pepsi promotes something they crush the competition...i wonder if we will see brittany spears or bobdole with an ipod now...back to my original just woke up silly post...

"just one look" starts playing (like in that pepsi commercial with cindy crawford in daisy dukes)

picture the "cool" guy/girl walking into class with a pair of mysterious white headphones on. Sits down at his/her desk. Said member of the opposite sex eyes the white player, makes goo goo eyes. The guy/girl thinks its them and not the ipod. They unsheath the accesory and record the entire lecture. Everyone in class is salivating. Professor even has to stop talking for a second so distracted at the cool gadget. Thinking of ways to divert 400 dollars from his checking without to much wife hassle. The "i missed the lecture wanna study together" channel is opened up. The guy/girl wins! The smitten party gets to hang out with an ipod, and they win too!

P.S.
Listen to
Mr. MacPhisto
He is dead on!!

Last edited by balconycollapse on 10-16-2003 at 07:47 AM

Aeolius · Oct 16, 2003, 09:04 AM

Apple should have partnered with Budweiser's "True Music" promotion.

SiliconAddict · Oct 16, 2003, 09:06 AM

In the words of Mr. Burns. Excellllllent.

Who gives a crap who they team up with as along as it gives iTMS and the iPod more exposure. You guys scare me. Ooooo Pepsi sucks they should be doing it with Coke!

What next? They are doing something with Mc Donald’s and you guys spit on it because it isn't with BK?

Personally I think this is cool and most likely something the other "players" aren't even thinking about at this point.

Personally I hate Pepsi but love Wild Cherry Pepsi. Yummy.

TheFish · Oct 16, 2003, 09:10 AM

Quote:

Originally posted by neonart

It's like shooting fish in a barrel.

hey i take offense to that, i woud have gone with coke, pepsi is another one of those companies that promotes evreything through a rap song of some sort. well, i guess it makes sence now that i think about it

neonart · Oct 16, 2003, 09:10 AM

Quote:

Originally posted by Aeolius
Apple should have partnered with Budweiser's "True Music" promotion.

They'll get lots of customers from my state - good ol' GA. (and AL)

PeteyKohut · Oct 16, 2003, 09:11 AM

Apple.....and Pepsi??? I can't help but have nightmares about John Sculley joining Apple.

jholzner · Oct 16, 2003, 09:16 AM

Quote:

Originally posted by Arcady
Pepsi sucks.

Microsoft is to Apple, as Pepsi is to Coke.

Just nasty. Why would they team up with a company that imitated the original?

You beat me to it! Coke all the way!

crees! · Oct 16, 2003, 09:21 AM

Quote:

Originally posted by tyson12zoll
Maybe all you sugar mongers just can't see through it.

Sugar? Geez, what happened to the day when Coca-Cola actually had Cocaine in their drinks. There's a history lesson for you. Could explain M$ behavior. Maybe Coke had some leftover batches of it and sold it all to M$.

kcmac · Oct 16, 2003, 09:21 AM

Apple is getting paid by Pepsi for the songs. Pepsi is creating an advertising campaign based around the iPod that Pepsi is paying for.

How can this not be good for Apple?

Apple has taken over the mp3 player market. They have the best Tunes store out there. The others are just trying to get in the game.

With this move, Apple is creating new rules for the game. And I would have to believe that this is only the beginning.

1macker1 · Oct 16, 2003, 09:26 AM

I dont support Pepsi, so i wont be a part of this program. And I know many others that dont support Pepsi......oh well.

Oct 16, 2003, 08:48 AM	#3
sososowhat macrumors regular Join Date: Feb 2003 Location: Palo Alto, CA	Very cool. I don't follow ad campaigns much but Pepsi seems to be big into Music: Pepsi's Music Page Last edited by sososowhat : Oct 16, 2003 at 08:51 AM.

Oct 16, 2003, 08:51 AM	#5
neonart macrumors 65816 Join Date: Sep 2002 Location: Near a Mac.	And now Pepsi has been refomulated so you can spill it all over Apple products and nothing happens. Therefore Pepsi is the choice drink for Powerbook users everywhere! Claims based on already fried hardware, results may vary. __________________ MBP 2.4Ghz • 4GB • 400GB Olympus E3 & Panasonic L1 • Leica 25 ƒ1.4 • Leica 14-50 ƒ2.8-3.5 • Leica 14-150 ƒ3.5-5.6 • Zuiko 50 ƒ2 • Zuiko 70-300 ƒ4-5.6 • FL-36R

Oct 16, 2003, 08:51 AM	#6
Arcady macrumors regular Join Date: May 2002 Location: Dallas, TX	Ew Pepsi sucks. Microsoft is to Apple, as Pepsi is to Coke. Just nasty. Why would they team up with a company that imitated the original?

Oct 16, 2003, 08:55 AM	#9
blueBomber macrumors regular Join Date: Nov 2002 Location: Minneapolis, MN	and the hits just keep on coming... all of these rumors coming in for the music store is crazy! It seems that this is building up to eclipse the G5 announcement. __________________ "I am a ninja. My life is lonely and difficult." "Fry to the rain forest and save the nature!" "Yes Sir!" - a Neo Geo Classic

Oct 16, 2003, 08:56 AM	#10
mac15 macrumors 68040 Join Date: Dec 2001 Location: Sydney	its a pity, I'm a fan of Coke myself. But Pepsi is one big player. Well done apple! __________________ Check out my guiKitting at the theflanneleffect

Oct 16, 2003, 08:48 AM	#2
CheekyGit macrumors member Join Date: Oct 2002 Location: Alabama	I'll drink to that!!

Oct 16, 2003, 08:50 AM	#4
tyson12zoll macrumors member Join Date: Aug 2003	Sounds kinda sleazy. I would loose a bit of respect for apple teaming up with someone like Pepsi. Keep it real Apple!

Oct 16, 2003, 08:56 AM	#11
DaveGee macrumors 6502 Join Date: Jul 2001 Location: DELETE THIS ACCOUNT	For what it's worth... Coke is the 'drink of choice' at the redmond campus of MS - Their break rooms are always stocked with the stuff. Well it was in the mid 90's when I visited them anyway... Soon after I learned this I 'switched' to Pepsi. D

Oct 16, 2003, 08:57 AM	#12
machan macrumors regular Join Date: May 2003 Location: wisconsin	if apple wants to get a bigger slice of market share, they're going to have to do stuff like this to get it. granted, it's a bit like watching your favorite indie band sign to a major label, but hopefully their next album won't suck superbad because of this.

Oct 16, 2003, 09:01 AM	#15
Mr. MacPhisto macrumors 6502 Join Date: Jan 2003	I'm not a big Pepsi fan, but I like the idea of a cross promotion because it has the great potential of reaching out to people who may not otherwise try your product - and everybody drinks soda (practically). Most people nowadays are not loyal to Coke or Pepsi, they drink whatever is the least expensive or whatever they feel like. I can see Pepsi having free CD-ROMs @ their displays with the new iTunes for Windows (and the Mac version too, maybe). I can see CDs with iTunes stuffed inside of 12 pack boxes. Displays in supermarkets and quicky marts tauting iTunes and the iTMS. Commercials on MTV, NBC, ABC, and FOX during the World Series. Apple is aiming to dominate the digital music market. I think dominance there will also lead to more sales of Mac hardware. I'm personally of the opinion that Apple will be back over 5% by this time next year as PC manufacturers crumble and Intel and MS are faced with more delays.

Oct 16, 2003, 09:02 AM	#16
balconycollapse macrumors regular Join Date: Aug 2003 Location: Kansas City	double post forgive me..this forum is more appropriate pjtro ya beat me too it! but your soooooo right! edit: wjdennen!!! crazy, i was joking about the pepsi thing and you posted legitimate info while i was typing this!!! insane!!! well maybe this could be a reality when pepsi promotes something they crush the competition...i wonder if we will see brittany spears or bobdole with an ipod now...back to my original just woke up silly post... "just one look" starts playing (like in that pepsi commercial with cindy crawford in daisy dukes) picture the "cool" guy/girl walking into class with a pair of mysterious white headphones on. Sits down at his/her desk. Said member of the opposite sex eyes the white player, makes goo goo eyes. The guy/girl thinks its them and not the ipod. They unsheath the accesory and record the entire lecture. Everyone in class is salivating. Professor even has to stop talking for a second so distracted at the cool gadget. Thinking of ways to divert 400 dollars from his checking without to much wife hassle. The "i missed the lecture wanna study together" channel is opened up. The guy/girl wins! The smitten party gets to hang out with an ipod, and they win too! P.S. Listen to Mr. MacPhisto He is dead on!! Last edited by balconycollapse on 10-16-2003 at 07:47 AM

Oct 16, 2003, 09:04 AM	#17
Aeolius macrumors 6502 Join Date: Jul 2002	Apple should have partnered with Budweiser's "True Music" promotion.

Oct 16, 2003, 09:06 AM	#18
SiliconAddict macrumors 601 Join Date: Jun 2003 Location: Burnsville, Minnesota, USA	In the words of Mr. Burns. Excellllllent. Who gives a crap who they team up with as along as it gives iTMS and the iPod more exposure. You guys scare me. Ooooo Pepsi sucks they should be doing it with Coke! What next? They are doing something with Mc Donald’s and you guys spit on it because it isn't with BK? Personally I think this is cool and most likely something the other "players" aren't even thinking about at this point. Personally I hate Pepsi but love Wild Cherry Pepsi. Yummy. __________________ -iPod Video 160GB -MacBook Pro Core 2 Duo 2.33Ghz/3GB RAM/250GB -Newton 4700 (a.k.a iPaq 4700) -Dell 2405FPW 24" Widescreen

Oct 16, 2003, 09:11 AM	#21
PeteyKohut macrumors member Join Date: Mar 2002 Location: Earth	Apple.....and Pepsi??? I can't help but have nightmares about John Sculley joining Apple.

Oct 16, 2003, 09:21 AM	#24
kcmac macrumors 6502 Join Date: May 2002	Apple is getting paid by Pepsi for the songs. Pepsi is creating an advertising campaign based around the iPod that Pepsi is paying for. How can this not be good for Apple? Apple has taken over the mp3 player market. They have the best Tunes store out there. The others are just trying to get in the game. With this move, Apple is creating new rules for the game. And I would have to believe that this is only the beginning.

Oct 16, 2003, 09:26 AM	#25
1macker1 Banned Join Date: Oct 2003 Location: A Higher Level	I dont support Pepsi, so i wont be a part of this program. And I know many others that dont support Pepsi......oh well.

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